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Can You Really Have a Successful Internet Business
A lot of the information that you see floating around on the Internet right now is about how you cannot have a successful business on the Internet if you don't have an e-mail list. As a matter of fact, it has been said that 95% of all online...
Explore these Vital Secrets to Dramatically Boost Your Profits
So you want to start earning an income from the net? You have
your computer fired up ready to go, your website looks great but
now what. No visitors, no sales and no income. You will not get
visitors with your site just "sitting there". To get...
How You Can Become a Online Super Affiliate
The humdrum existence of going to the office day after day doing
the usual 9-5 shift is a trying task for those who have lived
all their lives doing so. This is why the convenience of doing
work at home under amazingly flexible working hours is...
Selling Your Jewelry Creations Online
Selling your jewelry creations online requires different skills and supplies then selling at shows or on consignment. You’ll need to develop good computer and digital photography skills as well as set up a shipping area and buy shipping supplies....
Top Seven Ways to Tune up your Website
re in a recession, and perhaps your business is slightly slower than usual. But it’s always a good time to take stock of what’s working for you, and what needs some attention – including your Web site!
Here are my suggestions for a...
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PDF Optimization: Death to SEO?
On April 18th 2005, Adobe announced that it was going to acquire Macromedia.
Besides delivering a critical blow to competitive balance of two highly recognized and respected companies, it has inadvertently created a new form of optimization.
That's right. PDF optimization.
The main technology that Adobe wanted from Macromedia was Flash. Now that they have it, they will be able to incorporate all the power of Flash into a PDF. With one fell swoop, they have changed the face of search engine optimization.
As a site owner, I can now potentially have my entire site reside within the content of a PDF. Sure, it was textually available before, but now I can even have compressed video, dynamically generated content and visually appealing content conveniently wrapped up into the web's only cross-compatible portable platform.
No more worries about having a Flash player installed - that will be incorporated into the PDF reading software. No more worrying about needing Quicktime and Media Player versions of video clips. They'll all be in Flash.
Not only is the PDF web friendly, but it is also PDA and Kiosk ready. Now content can be delivered anywhere to any device that can read a pdf. It can also be included on CD's, DVD's and even your cell phone.
From a user perspective, this is awesome. From a search engine perspective, it is great to push boundaries, but we may also see the end of optimizing for client sites, instead a client will pay a one-time fee to optimize a pdf.
Anyone who makes a living optimizing sites can see the potential loss of revenue as companies
move forward and place their marketing efforts into promoting a pdf instead of a web site.
Why would a company not embrace this? While it's a true a site like Amazon would not be able to take full advantage of this, they could embed pdf optimization for dvd's and cd's sent to your cell phone, based on previous selections you've made.
It's a marketer's dream, and it makes a buzz agent's job even easier. Word of mouth marketing will be coupled with a portable demonstration of the product or service being sold.
While the general public may not become aware of this technology for a few years, those who reside on the cutting edge will find great ways to use this in promotion.
Now instead of just watching a movie trailer, you could also have the script, actor bios and studio contact information. Maybe even after the movie gets released, you could get your pdf updated with box office results.
The benefits of storing information in a pdf are huge. Instead of storing all of that information in a database, you have everything you need as a portable document. No worries about server stability, access to the database or even an internet connection.
By embracing this new development, it will be another service you can add to your seo repertoire and allow for your business to adapt to this emerging technology.
-To your online success!
Paul Bliss
www.SEOforGoogle.com
About the Author
Paul has been optimizing sites for over 5 years and has successfully placed over 60 clients into top rankings for all the major search engines.
www.seoforgoogle.com
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