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#1 best-selling Internet Marketing course online
This all-new version contains all the information that your customers need to start, run, and build a successful online business.
The unique step-by-step layout of the course contains in-depth information on:
-100s of hot-selling product...
5 "Must Do’s" When Evaluating an Online Business Opportunity
5 "Must Do's" When Evaluating an Online Business Opportunity Are you wondering which business opportunities can produce a real income and which ones are scams? Whether you are looking for a good affiliate marketing program or a real estate...
Affiliate Programs - What Are They
Affiliate Programs - What Are They by Lois R. Thompson (c) In recent years Affiliate Program marketing has taken the Internet by storm. Many surveys have demonstrated that Affiliate Marketing can be the most cost effective method to promote your...
PROMOTE OR DIE
"Whew! Thank heavens THAT's finally done", you contentedly think to yourself as you sit back in your chair after checking the final link in the brand new website you've been laboring over day and night for the past three months and have just...
You're Not Linking, They're Not Coming!
Large companies tend to spend huge amount of money on the web. They put in so much with banner ads and did all they can not to mention a single external link on their site. They're really missing it big time.
A link is anything that mentions...
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PDF Optimization: Death to SEO?
On April 18th 2005, Adobe announced that it was going to acquire Macromedia.
Besides delivering a critical blow to competitive balance of two highly recognized and respected companies, it has inadvertently created a new form of optimization.
That's right. PDF optimization.
The main technology that Adobe wanted from Macromedia was Flash. Now that they have it, they will be able to incorporate all the power of Flash into a PDF. With one fell swoop, they have changed the face of search engine optimization.
As a site owner, I can now potentially have my entire site reside within the content of a PDF. Sure, it was textually available before, but now I can even have compressed video, dynamically generated content and visually appealing content conveniently wrapped up into the web's only cross-compatible portable platform.
No more worries about having a Flash player installed - that will be incorporated into the PDF reading software. No more worrying about needing Quicktime and Media Player versions of video clips. They'll all be in Flash.
Not only is the PDF web friendly, but it is also PDA and Kiosk ready. Now content can be delivered anywhere to any device that can read a pdf. It can also be included on CD's, DVD's and even your cell phone.
From a user perspective, this is awesome. From a search engine perspective, it is great to push boundaries, but we may also see the end of optimizing for client sites, instead a client will pay a one-time fee to optimize a pdf.
Anyone who makes a living optimizing sites can see the potential loss of revenue as companies
move forward and place their marketing efforts into promoting a pdf instead of a web site.
Why would a company not embrace this? While it's a true a site like Amazon would not be able to take full advantage of this, they could embed pdf optimization for dvd's and cd's sent to your cell phone, based on previous selections you've made.
It's a marketer's dream, and it makes a buzz agent's job even easier. Word of mouth marketing will be coupled with a portable demonstration of the product or service being sold.
While the general public may not become aware of this technology for a few years, those who reside on the cutting edge will find great ways to use this in promotion.
Now instead of just watching a movie trailer, you could also have the script, actor bios and studio contact information. Maybe even after the movie gets released, you could get your pdf updated with box office results.
The benefits of storing information in a pdf are huge. Instead of storing all of that information in a database, you have everything you need as a portable document. No worries about server stability, access to the database or even an internet connection.
By embracing this new development, it will be another service you can add to your seo repertoire and allow for your business to adapt to this emerging technology.
-To your online success!
Paul Bliss
www.SEOforGoogle.com
About the Author
Paul has been optimizing sites for over 5 years and has successfully placed over 60 clients into top rankings for all the major search engines.
www.seoforgoogle.com
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