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Creative Ways To Make Money With eBooks
How creative are you when it comes to making money and increasing your subscribers using ebooks or other digital products?
Here are some tips on how to increase your profits with ebooks.
You could show your prospects a sample page out of...
Easy Steps To Start Your Online Business
Start with a plan
Anyone who has ever started and managed a successful business, internet or otherwise, knows that it requires research and planning. Your business should not be a get rich quick scheme that is thrown together haphazardly.
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Get More Website Traffic
Copyright 2005 East Tech LLC
If you're an online marketer and own a website, you know the key to making sales is getting more traffic to your website. You also know all web site traffic is not created equal. You not only need lots of web traffic,...
Points to Consider before Web Promotion
Points to Consider before Web Promotion
Doing business online is not as easy as it seems! You may have the notion, with millions of prospective customers being only a click away, all you need is to build an eCommerce website and you will start...
The Alchemist's Dream Discovered on the Web
Two hundred years ago, the alchemists dreamed about finding something that they could turn into gold. Today that something has been discovered on the Web. It's traffic. Every marketer knows that sales is a numbers game. The more eyes you...
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PDF Optimization: Death to SEO?
On April 18th 2005, Adobe announced that it was going to acquire Macromedia.
Besides delivering a critical blow to competitive balance of two highly recognized and respected companies, it has inadvertently created a new form of optimization.
That's right. PDF optimization.
The main technology that Adobe wanted from Macromedia was Flash. Now that they have it, they will be able to incorporate all the power of Flash into a PDF. With one fell swoop, they have changed the face of search engine optimization.
As a site owner, I can now potentially have my entire site reside within the content of a PDF. Sure, it was textually available before, but now I can even have compressed video, dynamically generated content and visually appealing content conveniently wrapped up into the web's only cross-compatible portable platform.
No more worries about having a Flash player installed - that will be incorporated into the PDF reading software. No more worrying about needing Quicktime and Media Player versions of video clips. They'll all be in Flash.
Not only is the PDF web friendly, but it is also PDA and Kiosk ready. Now content can be delivered anywhere to any device that can read a pdf. It can also be included on CD's, DVD's and even your cell phone.
From a user perspective, this is awesome. From a search engine perspective, it is great to push boundaries, but we may also see the end of optimizing for client sites, instead a client will pay a one-time fee to optimize a pdf.
Anyone who makes a living optimizing sites can see the potential loss of revenue as companies
move forward and place their marketing efforts into promoting a pdf instead of a web site.
Why would a company not embrace this? While it's a true a site like Amazon would not be able to take full advantage of this, they could embed pdf optimization for dvd's and cd's sent to your cell phone, based on previous selections you've made.
It's a marketer's dream, and it makes a buzz agent's job even easier. Word of mouth marketing will be coupled with a portable demonstration of the product or service being sold.
While the general public may not become aware of this technology for a few years, those who reside on the cutting edge will find great ways to use this in promotion.
Now instead of just watching a movie trailer, you could also have the script, actor bios and studio contact information. Maybe even after the movie gets released, you could get your pdf updated with box office results.
The benefits of storing information in a pdf are huge. Instead of storing all of that information in a database, you have everything you need as a portable document. No worries about server stability, access to the database or even an internet connection.
By embracing this new development, it will be another service you can add to your seo repertoire and allow for your business to adapt to this emerging technology.
-To your online success!
Paul Bliss
www.SEOforGoogle.com
About the Author
Paul has been optimizing sites for over 5 years and has successfully placed over 60 clients into top rankings for all the major search engines.
www.seoforgoogle.com
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