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Ebooks are Promotional Powerhouses
Ebooks are part of the new frontier of cyberspace.
They are an entirely new medium for sharing marketing
information, ideas, techniques, and expert knowledge.
Each day the number of people accessing the Internet
grows, causing the exposure of...
Evaluating your Web Site Performance
Setting up a website is the very first step of an Internet marketing campaign, and the success or failure of your site depends greatly on how specifically you have defined your website goals. If you don't know what you want your site to...
How to Promote your Web Site by Writing Articles
Sharing knowledge on the web can be a very powerful way to establish your online presence and credibility. First, you write a thoughtful and informative article on an topic in your area of expertise. Then you submit it to e-zines to be read by the...
Web of Mouth
Word of mouth marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Like viruses, such forms take advantage of...
What is better than writing articles for Website promotion ?
Answer : Reading the articles for web promotion ! Yes ! This is one of the best techniques available that will help you in website promotion of your websites and blogs.Gone are the days when you had to pay big bucks to search engine optimizers...
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PDF Optimization: Death to SEO?
On April 18th 2005, Adobe announced that it was going to acquire Macromedia.
Besides delivering a critical blow to competitive balance of two highly recognized and respected companies, it has inadvertently created a new form of optimization.
That's right. PDF optimization.
The main technology that Adobe wanted from Macromedia was Flash. Now that they have it, they will be able to incorporate all the power of Flash into a PDF. With one fell swoop, they have changed the face of search engine optimization.
As a site owner, I can now potentially have my entire site reside within the content of a PDF. Sure, it was textually available before, but now I can even have compressed video, dynamically generated content and visually appealing content conveniently wrapped up into the web's only cross-compatible portable platform.
No more worries about having a Flash player installed - that will be incorporated into the PDF reading software. No more worrying about needing Quicktime and Media Player versions of video clips. They'll all be in Flash.
Not only is the PDF web friendly, but it is also PDA and Kiosk ready. Now content can be delivered anywhere to any device that can read a pdf. It can also be included on CD's, DVD's and even your cell phone.
From a user perspective, this is awesome. From a search engine perspective, it is great to push boundaries, but we may also see the end of optimizing for client sites, instead a client will pay a one-time fee to optimize a pdf.
Anyone who makes a living optimizing sites can see the potential loss of revenue as companies
move forward and place their marketing efforts into promoting a pdf instead of a web site.
Why would a company not embrace this? While it's a true a site like Amazon would not be able to take full advantage of this, they could embed pdf optimization for dvd's and cd's sent to your cell phone, based on previous selections you've made.
It's a marketer's dream, and it makes a buzz agent's job even easier. Word of mouth marketing will be coupled with a portable demonstration of the product or service being sold.
While the general public may not become aware of this technology for a few years, those who reside on the cutting edge will find great ways to use this in promotion.
Now instead of just watching a movie trailer, you could also have the script, actor bios and studio contact information. Maybe even after the movie gets released, you could get your pdf updated with box office results.
The benefits of storing information in a pdf are huge. Instead of storing all of that information in a database, you have everything you need as a portable document. No worries about server stability, access to the database or even an internet connection.
By embracing this new development, it will be another service you can add to your seo repertoire and allow for your business to adapt to this emerging technology.
-To your online success!
Paul Bliss
www.SEOforGoogle.com
About the Author
Paul has been optimizing sites for over 5 years and has successfully placed over 60 clients into top rankings for all the major search engines.
www.seoforgoogle.com
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