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How To Unleash Your Own Viral Marketing Campaign
One of the e-marketing topics least written about is viral marketing. Yet it is one of the most successful e-marketing methods used today! In this article, I will discuss the various forms of viral marketing (VM) being used online. I will also...
Motivating Shoppers with Online Coupons (Part 1 of 2)
Online shopping continues to grow at leaps and bounds. Depending on who you ask, the numbers for increase in e-commerce have been consistently coming in at 20-30% year over year. These numbers present a great opportunity for online stores of...
NEWS FLASH! Article Directories JUMP-ON The RSS Syndication Band Wagon
Quick question... do you publish 'Articles' on a regular basis? I'm talking like on a weekly or bi-weekly basis. If so, then your in for a real treat. If you haven't heard, RSS(Real Simple Syndication) is taking the Internet by storm because of...
Produce More Sales from your Email Promotions: Five Ways (Part 1)
Produce More Sales from your Email Promotions Five Ways (Part 1) Judy Cullins c.2003 All Rights Reserved. Do sales come from your ezine regularly? How many well- written articles do you submit per week to Online ezines? How often do you send thank...
Ten Steps To A Well Optimized Website - Step 10: The Extras
Welcome to part ten in this search engine positioning series. Over the past nine weeks we have covered the nine fundamental steps to a proper search engine positioning campaign. From choosing keywords and writing content to optimizing your pages...
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PR, Press Releases and Promotion!
Effectiveness of press releases can be entirely dependent on
whether or not there are any major national scandals brewing
before that news release is sent. I don't know if there will
be any major earthquakes, tornadoes or presidential sex
scandals this week, but I'm very excited that television's
60 Minutes news magazine covered online education tonight!
This week WebSite101.com and OnlineWorkshops.com officially
announced our partnership to the press via an electronic
press release distributed online via multiple sources and
sent by email to specific local media sources. I can't yet
say what results that announcement will have as it just
went to the inbox of hundreds of journalists across the
country.
What the media pays attention to is often determined by what
the media pays attention to. Every news outlet looks at what
the competition is running on the front page or what tops the
hourly news reports. If 60 Minutes is paying attention to
online education, then WebSite101 has got great chance of
being a major news story tomorrow. If my local paper, the
Santa Rosa Press Democrat gets interested, their parent
publication, the New York Times may pick up the story too!
All we can do now is to wait and see if the San Jose Mercury
News or the San Francisco Chronicle notice a small business
internet tutorial teaming up with a distance education portal.
The 60 Minutes piece was specifically discussing major online
distance education initiatives launched by Duke University
and the well known internet education site, University of
Phoenix. Talk was centered around whether it was an
effective
and useful way to learn. I already believe that it is.
Now we'll see whether the media agrees with that perspective.
And as long as George W. Bush is faithful to his loving wife,
and makes no malaprops during the performance of his duties
tomorrow, maybe the Philadelphia Enquirer will take notice
of a quiet little web site that is seeking to change the face
of ebusiness by training a few thousand independent entrepre-
neurs in ecommerce for the little guy.
I'm excited and hopeful of the potential for distance
education and the small part WebSite101 can play in helping
small business gain an edge in ecommerce.
Our first press release was used by Entrepreneur Magazine,
the Sacramento Bee and Oracle Magazine and we can only hope
for more of that kind of attention will follow with the
latest announcement. Ted Koppel, what do you think? David
Letterman, do you care to comment? Howard Stern, would ya
like to weigh in on this one?
Take a look at our press release by visiting it online at:
http://website101.com/press.html
And keep your fingers crossed for us that no movie stars get
arrested for soliciting prostitution or some such nonsense.
Maybe Martha Stewart'll say something nice about WebSite101.
Oprah, would you like to add my ebook to your recommended
reading list?
About the Author
Mike Banks Valentine
WebSite101 "Reading List" Weekly Netrepreneur Tip Sheet
Weekly Ezine emphasizing small business on the Internet
http://website101.com/arch/
e-tutorial online at: http://website101.com/shortcourse.html
By week's end you're ready expand your business to the web!
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