|
|
|
DOES SEARCH ENGINE TRAFFIC MATTER?
The short answer is, "Sure." And it likely always will. But the amount of free traffic search engines now deliver to many small online businesses doesn't amount to much. And what there is of it continues to decline in importance. Pay-for- submission...
Internet Searching Hits Close to Home
Search Engine Marketing Convention in New York drew thousands of attendees eager to hear the latest news in online search, one of the hottest topics in marketing today. Why is it so hot? Consider this simple statistic: at the forum on local search...
More Article Submission Websites Require Authors to Register and Use Passwords
Copyright 2005 Off the Page
Increasingly, Article Submission Websites make Authors Pre-register
As I post articles I’ve written online, I’m encountering many more content sites that require a password. Authors need to provide personal...
Supplementing Spiders
We, as webmasters or website owners, are always looking for ways to supplement the search engine spiders. I call it 'supplementing spiders'. What we are trying to do is encourage these 'spiders' to come feed on the keywords and 'content' of our...
Turn Your Old Articles Into Profitable E-mail Courses
If you've written numerous articles, you can use them to further promote yourself and your business, e-zine or web site. You can re-use your old articles by transforming them into another form of promotional tool. And one way to re-use them is...
|
|
| |
|
|
|
|
|
|
Profit from Your Idea
Idea planning to come up with a moneymaking concept is much like creating a painting or writing a book. It starts with a blank canvas and visualization.
Brick by Brick
Write down the seed of your idea in one sentence. Describe three ways in which this idea could generate a profit. Ask yourself if this product, plan, or service will meet a need? Who will use it?
Use an exploration tool such as the following to brainstorm your idea:
Stick in there. Gather in a room with a blank wall or a whiteboard and give each participant a set of sticky notes. Then state your goal or idea. Let's say the goal is to generate ideas for XYZ Division to increase productivity levels. Have everyone write down three to five solutions and stick them on the board.
The facilitators should then designate three appropriate categories, such as Immediate Action, Pre-Planning and Not Appropriate - or something similar - and have the participants come up and arrange the sticky notes into the appropriate categories. This is an excellent technique for finding out what everyone is thinking.
Hammer It Out
In this phase you'll produce a plan for implementing your idea. The following processes will help you define the practical details to address.
Strategy definition. From the analysis you did in the structuring phase above, you'll be able to identify the resources you will need to implement these ideas, such as manpower. Does the idea create a viable solution? Is it unique? Can you move quickly with it?
Resource
planning. List all the resources you'll need to develop the idea into reality. Visualize its completion. How will you get there? Using the answers to the questions you asked in the definition phase above, set a timeline and a strategy for implementation and put this plan into an outline format or a project planning software tool. Or do another brainstorming session.
Will It Fly?
How will you know your idea planning has been successful? From the work you did in the building phase above, you should have enough information to come up with the following:
A value proposition. What benefit will your idea bring to your potential customers? To your company?
A format description. Just by pulling together the basic structure of your idea, you'll be able to consolidate it into a format that describes the idea in detail.
A promotion strategy. Your previous work will help you identify the steps you need to take to promote your idea, and you can brainstorm strategies that will do the best job. This part takes thought, research and focus.
Remember, right around the time you have an idea, someone else will have the same one. Who will be the first to develop it -- and sell it?
About the Author
Diane's online specialty is digital marketing. She is CEO of LocoNotion Idea Studios, Inc. (http://www.loconotion.com, a web development firm. She has years of prior experience in broadcast media, but has spent last nine year working online. She is located in corporate headquarters, Seattle, Washington.
|
|
|
|
|
|