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10 Article Writing Quirks
Much has been touted about the effectiveness of article writing in the promotion of their business. While everyone raves about its benefits I’ll look into a few quirks.
1) Too much junk- You can’t even imagine the amount of rehash...
A Beginner's Checklist to Promoting an Online Business (Part 2)
This week we continue with Part 2 of our 3-part series on how to market your online business. Part 1 is available at http://onlinebusinessbasics.com/articles/checklist1.html . As much as we all love free stuff, an Internet business is still a...
Getting The Most From Your Advertising Dollars
Copyright 2005 Stephen Wright
You now have that website up and running. You have a great
product. You are all set to start taking orders and making those
trips to the bank to make deposits! And then you wait, and wait,
and wait some more!...
How To Choose a Good Online MLM or Network Marketing Company?
You've heard many horror stories about MLM /network marketing programs. But what you are really hearing about are stories relating to illegal programs or pyramid schemes. Basically, pyramid schemes have no real, viable and worthy product....
You Don't Have TIME to Sit and Wonder When The Traffic Will Come!
There is so incredibly MUCH you can do to successfully promote your website starting in just a few minutes. In fact, the steps I will give you below can be repeated DAILY for 30 days, an hour a day, for 30 hours of hard-core, tested,...
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Profit from Your Idea
Idea planning to come up with a moneymaking concept is much like creating a painting or writing a book. It starts with a blank canvas and visualization.
Brick by Brick
Write down the seed of your idea in one sentence. Describe three ways in which this idea could generate a profit. Ask yourself if this product, plan, or service will meet a need? Who will use it?
Use an exploration tool such as the following to brainstorm your idea:
Stick in there. Gather in a room with a blank wall or a whiteboard and give each participant a set of sticky notes. Then state your goal or idea. Let's say the goal is to generate ideas for XYZ Division to increase productivity levels. Have everyone write down three to five solutions and stick them on the board.
The facilitators should then designate three appropriate categories, such as Immediate Action, Pre-Planning and Not Appropriate - or something similar - and have the participants come up and arrange the sticky notes into the appropriate categories. This is an excellent technique for finding out what everyone is thinking.
Hammer It Out
In this phase you'll produce a plan for implementing your idea. The following processes will help you define the practical details to address.
Strategy definition. From the analysis you did in the structuring phase above, you'll be able to identify the resources you will need to implement these ideas, such as manpower. Does the idea create a viable solution? Is it unique? Can you move quickly with it?
Resource
planning. List all the resources you'll need to develop the idea into reality. Visualize its completion. How will you get there? Using the answers to the questions you asked in the definition phase above, set a timeline and a strategy for implementation and put this plan into an outline format or a project planning software tool. Or do another brainstorming session.
Will It Fly?
How will you know your idea planning has been successful? From the work you did in the building phase above, you should have enough information to come up with the following:
A value proposition. What benefit will your idea bring to your potential customers? To your company?
A format description. Just by pulling together the basic structure of your idea, you'll be able to consolidate it into a format that describes the idea in detail.
A promotion strategy. Your previous work will help you identify the steps you need to take to promote your idea, and you can brainstorm strategies that will do the best job. This part takes thought, research and focus.
Remember, right around the time you have an idea, someone else will have the same one. Who will be the first to develop it -- and sell it?
About the Author
Diane's online specialty is digital marketing. She is CEO of LocoNotion Idea Studios, Inc. (http://www.loconotion.com, a web development firm. She has years of prior experience in broadcast media, but has spent last nine year working online. She is located in corporate headquarters, Seattle, Washington.
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