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Creating A Blog To Promote An Existing Business
Copyright 2005 Mal Keenan
If you belong to any of the following groups, then this article is for you.
* You already have a business and a website that serves as the official hub for your online sales. The website may be serving as an online...
Email Marketing for Website Owners
When you own a website, you can do a lot more with it besides being up and running on the Internet. One powerful website “add-on” is the ability to collect the email addresses of visitors to your site, and “stay in touch” with current and...
Finding the Right Product for Niche Marketing
You've done your research and now understand that your best shot
at success as an internet marketer is with niche marketing. By
finding underserved niches and providing them with a good
product, you'll be able to reap significant financial...
Hansel & Gretel Left a Breadcrumb Trail.....So do Your Website Guests!
So, who's been visiting your website lately? What do you mean you don't know? How can you tell what's working if you don't have some sort of tracking in place? Measuring website traffic, also known as "stats," is how you know who's visiting your...
Online Marketing: A Busy Person’s Guide
Managing your online business is a full-time job. Unfortunately, most people have other responsibilities that prevent them from devoting all their attention to e-commerce.
If your time is limited, here are five things you must do to keep your...
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Promote Your Speaking and Coaching with Free Articles
How much time do you spend promoting your business? Two
hours out of six? One hour out of six? Maybe not even that
much.
No need to feel guilty. Today, through a simple, yet elegant way
to promote, you can spend only 3-4 hours a week to get your
word out. And you'll reach thousands, rather than just a few.
Guru Peter Drucker said that only marketing and promoting
produce results in business. The rest are costs. I agree. Do you
want better results too?
Some Promotions Work Better than Others
While press releases, book reviews, post cards, business cards,
networking, appearances on radio and TV, and selling products
from the back of the room brought me some success, it was
slow and small. Like you perhaps, I was unsatisfied with the
number of clients. And, it was getting to be too much work to
sell my books.
There must be a better way I thought. I reached out first, to
research how I could promote Online. During that time, I wrote
three eBooks, which I also sell in print. They are quality, with full
content and resources, so they took about 4 months to write. I
learned that print books can actually be sold through eBooks
and other Online promotions. I also got a new client straight from
my emails, and another one from my Web site.
What I learned: Free information is the key.
To set up my virtual marketing machine I gathered e and URL
addresses of ePublishers and Web sites who wanted free
information. I started writing new articles, dusting off old ones.
After subscribing to these ezines, I was allowed to submit. It
took about 4-7 days.
In the
meantime, I set up my computer files with articles to
submit, added new publishing addresses into my book so I could
just push a button and send to many thousands of subscribers.
While the saying goes that we should promote 90%, I decided
that I could spend less time on promotion.
I now had my virtual marketing machine. My new Web site's
sales in August were only $75, and by December they were
$2265.
That proved to me that these new efforts were worth their small
time and price (nothing).
I realized that without the right promotion, those useful products,
teleclasses, and services would remain mainly untapped. I
remember the old days when author friends suffered after
spending thousands of dollars and many hours of time only to
see few results. I wanted to leave that picture behind.
Another advantage of submitting articles to ePublishers is that
you don't have much competition in cyberspace. So many
businesses are Online, and every one of them needs inspiration,
information, and entertainment. Opportunities abound for you
who coach and speak in personal growth, business, career, and
other subjects.
Remember, it's free information that gets people to know who
you are. It turns out it's not who you know, it's who knows you.
Submitting your free articles answer the call.
About the Author
Judy Cullins: author, publisher, book coach
eBook:_Quadruple Online Sales in 4 Months with Free Articles_
http://www.bookcoaching.com/products.shtml
Send an email to Subscribe@bookcoaching.com
The Book Coach Says... includes 2 free eReports
Email: Judy@bookcoaching.com
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