Search
Recommended Products
Related Links


 

 

Informative Articles

Five Step To A Successful Online Shopping Business
Before you set out to explore the online shopping market you should do some planning, take a piece of paper and pen and write down the steps that will help to bring in traffic to your website. And once they have visited you must have something...

How Paid Autosurf Programs are Able to Pay so Much :: Autosurf Tips
Paid Autosurf Programs usually pay you a fixed daily interest on your investment. Most stable programs are those paying 1% daily. With 1% daily, using the compounding option you can earn easily up to 1000% in a year. All you need to do is to buy...

How To Effectively Write And Submit Articles To Increase Your Websites Visibility
How do I know that writing and submitting articles works? I have placed a tracking link in one of my articles, and seen the hits from that link increasing as the article circulates. I'm sure that the traffic will die off sometime, that's why...

If you Sell a Product, Use Online Marketing, Part 1
If you Sell a Product, Use Online Marketing, Part 1 Judy Cullins ©2003 All Rights Reserved. When you offer your products via an email campaign to get people to visit your Web site, you reap many rewards--you create more profit, spend a lot less...

"The Power Of CGI Forms" (Part 2)
This is the second in a series of "How-to-do-it" articles for the beginner or pro online. It outlines the uses of CGI Forms, and why you need them now. In our previous article we discussed the power of using autoresponders to automate many of your...

 
Quality Affiliate Programs, Anyone?

More and more webmasters and website owners are using affiliate
programs as a way to earn extra income online. However, not all
affiliate programs are created equal. Some will send you nice
checks every month where others will essentially rob you. This
article will help you tell them apart.

The reason affiliate programs are so popular is because they are
very easy to set up. Most of the time, all you have to do is fill
out a simple sign-up form and paste a few lines of html code into
your site.

But because it is so easy everybody does it, and too often
without questioning the program. Here are 8 important factors you
should consider before joining any affiliate program:

1) The Fit

First and foremost, the product or service of the affiliate
program must fit the audience of your site. A close match will
always yield better performance.

2) The Commission

Of course the commission needs to be reasonable. The commission
is the percentage of the price of the product that you will
receive for initiating the sale. A reasonable commission starts
at 20%, but can go as high as 50%. In addition, some affiliate
programs will also pay you a second tier commission, that's the
commission you make on sales initiated not by you directly, but
by someone you referred to the affiliate program.

3) The Product Price

It's wonderful to find a program that gives you a 50% commission,
but if the product is too expensive, no one will buy it.
Similarly, if the price is very low, many people will buy it, but
your 50% commission will be very small as well. Your goal is to
find a very useful product with a fair price.

4) The Product Quality

Here too, if the quality and usefulness of the product are low,
few people will be interested. In addition, the refund rate will
be higher for such product. But more importantly, you don't want
to associate your business with low quality.

5) Referral Duration

This is probably the most important and all too often overlooked
aspect of an affiliate program. After you've referred a visitor
to a site, how long does the site continue to "remember" you as
the referrer of that visitor? Believe it or not, some affiliate
programs won't remember you at all. This means that if the
visitor you referred did not buy directly on their first visit to
the site, you will


never get a commission for that referral, even
if that visitor went back to the site later that day to purchase
the product. A good affiliate program should at least remember
you for 60 days. The "remembering" is done by setting a cookie on
the visitor's computer when they click on the product ad on your
site. Beware of affiliate programs that don't mention anything
about this cookie and its duration.

6) Recurring Commission

Taking the referral duration a step further, some affiliate
programs will even remember you not only for the first product
you sold to a given visitor, but also for every product they will
buy from them in the future, including upgrades, etc. This aspect
is especially attractive for affiliate programs that sell
services with a subscription model. For example with a monthly
subscription-based service you earn the commission each month.
This can quickly add up over time.

7) The Statistics

Most affiliate programs will give you reports on your sales
activity. Some will send you a monthly report, others will give
you a URL to view your statistics in real-time at any time. I
much prefer the latter. Real-time statistics allow you to see
early on how the affiliate program is performing on your site.
They also allow you to tweak your promotion (e.g. use different
promotion material) on a daily basis and get the most out of the
program. Personally, I am always suspicious of affiliate programs
that don't provide any real-time stats.

8) The Payments

Last but not least, you want to make sure the payments are made
often enough, preferably once a month. Some affiliate programs
will only pay you every 3 or 6 months.

There you go. I suggest you print or save this article somewhere.
Next time you are thinking of joining an affiliate program, take
a moment to evaluate its quality by going through these 8
criteria. If it passes the test, then you probably have a winner.
Otherwise don't waste your time, move on to a better program.


About the Author

Dom Vonarburg is the founder of AddMe.com (http://www.addme.com),
the most popular site submission and promotion service. AddMe.com
also publishes the Add Me Newsletter, a 500,000-member ezine full
of tips on website and business promotion online. To subscribe
send a blank email to
mailto:addmenewsletter-subscribe@dundee.net