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Internet Searching Hits Close to Home
Search Engine Marketing Convention in New York drew thousands of attendees eager to hear the latest news in online search, one of the hottest topics in marketing today. Why is it so hot? Consider this simple statistic: at the forum on local search...
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Selecting The Title Of Your Link Exchanges...
Selecting The Title Of Your Link Exchanges...
I want to touch base with selecting the title of the links
that are added to other sites. Adding your link on another
site is very important for your search engine saturation and
rankings.
More importantly, what title do you chose?
Many seo firms our there now believe that web sites are getting
penalized from link swaping. Even today, I had an seo company
that wanted my company to link to his site #1 but he would link
to my site from his site #2. I don't think so.
For those of you who think that getting people to link to site
#1 and then you link to them with site #2 is going to get great
responses, your wrong.
That's a whole other topic but I felt it should be addressed.
So here you are, you're about to add your link onto another
site, but what do you write for the title?
Well you have to ask yourself a couple of questions 1st.
- Have you checked your pages for key word density?
- Did you create proper meta tags?
- Are your meta tags reflecting your content?
- Do you realize that inbound links bring crutial traffic?
So let's address these important issues...
1) Have you checked your pages for key word density?
One of my larger clients came to me trying to get back some
of his crutial key phrases within google that he just recently
lost. I added his site to my "key word" density program and
realized that the key phrases he was attacking didn't leave
a single trace within his site.
Here is a great key phrase density checker for those of you
who don't have a personal scripts to help:
http://www.abakus-internet-marketing.de ools opword.html
When your looking at your page results within the key word
analizer, make sure to select one paragraph that best
describes that page.
For instance, here are the results for my main page:
web (28) / design (16) / marketing (11) / search (10)
tips (10) / advertising (10) / affordable (10)
web design (8) / business (8) / articles (7) / site (7)
marketing tips (6) / smartads (6) online (6)
newsletter ... etc
These results have been somewhat filtered and made smaller
for this example. So taking a look at that, there are 2
key
phrases that I have been trying to attack so here
is what I came up with for my title...
"Affordable Web Design & Internet Marketing Tips"
Notice that I DIDN'T use all the most important words, I
only used exactly what I am trying to get when it comes
to search terms online.
So now that I have that, I now have a title that I can
add on other sites. Depending on whether the link category
is about web design or internet marketing, I create the
appropriate link.
If I add my site to a web design category, I submit this
title...
Affordable Web Design - and link it to my main page.
If I add my site to a web promotion category, I submit
this link title...
Either: Internet Marketing / Web Advertising /
Marketing Tips / or Internet Marketing Tips
If you take a good look at the results from above, all
these title's are perfect for that page.
Here is something you shouldn't do...
Don't take ALL the key words from the results above and
make them your title like so...
Affordable web design, web design, internet, internet
marketing, internet marketing tips.
Read that whole paragraph out loud, sounds stupid doesn't
it? I think so 2 and so does search engines.
Don't forget that inbound links bring you A LOT of traffic!
It's a fact that inbound links usually give your web site
a lot more traffic than search engines do! That's why it's
so important not only to select the right title for search
engines but to also consider the visitor who will read your
title. Make it simple and easy to understand.
Now that you've selected the right title for your main page,
get a little more creative and select your most important
pages from your site so that you can also analize and select
a number of titles for your site. Doing this work before
hand will improve your daily marketing arsenal.
I wish you much success with this article!
About the Author
Martin Lemieux
Smartads - President
Affordable Web Design & Web Advertising
http://www.smartads.info / http://www.smartads.ca
Eye Catching Print Design
http://www.3dimentionaldesign.com
--
Marketing Tools
http://www.smartads.info / http://www.thewebclinic.com
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