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7 Things You Can Do to Build an Effective and Responsive Opt-In Mailing List
We're assuming that the primary goal of any Internet marketing effort is to earn money consistently over a long period of time. It doesn't serve us well to look only at short term goals. 'Flash-in-the-pan' success does happen for some people,...
Evaluating your Web Site Performance
Setting up a website is the very first step of an Internet marketing campaign, and the success or failure of your site depends greatly on how specifically you have defined your website goals. If you don't know what you want your site to...
How To Get Attention, or: 'As You Read This, You Feel an Irresistible Urge to Go On Reading!'
We all want attention. As children we crave the attention of our parents. Later in life, we want to be seen and noticed by friends and lovers. And when running most any type of business, we must attract the attention of our potential customers.
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Is your site ready to face the New Year?
As we look back at another year, and forward to another, there’s time to reflect on how our websites performed in the last year and decide on what improvements need to be made for the New Year ahead. This is the first part of a two-part article...
Web Statistics for Dummies (part 1: Sales)
Do you understand the numbers that your web site generates? Do you know how many sales your site actually generates? Do you know how you can apply that knowledge to your business and cause it to grow?
I will answer all of the above, and also...
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SEO, PPC & SEM - ASAP!
This article examines the basics behind quality site promotion.
Let us take a good look at acronyms in the industry! Search
Engine Optimization(SEO), is a term thrown around a million
times a day online. So many sites use old techniques that will
get there rankings hurt or reversed with there hap-hazard web
designs it frustrates me. I don't want you to be one of them. In
fact this article is aimed for creating SEEN web design
projects. If you don't use this anti-SEO (i.e. cloaking and
doorway pages) and follow the following rules you can expect
decent results with your web design. The basics for SEO are
simple and should be used by all web designers and web design
services (although that doesn't mean they are always used): 1.
Optimize your site with a high percentage of text relevant to
the search terms you intend to go after. 2. Make sure all alt
(alternate image tags) and title tags have relative descriptions
including keywords. 3. Make sure your site meets current online
standards and can be equally viewed among all browsers and
operating machines. Even though some pages may still display
correctly with incorrect HTML, it can hinder the way search
engines will look at them, bringing the overall optimization of
the page down. 4. Make sure all pages are under 800K
(recommended for fast loading pages). 5. Submit (manually, by
hand) to all major search engines, an automatically to lesser
engines through (at least) a free search engine submission
service or program. Keeping these five rules in mind will help,
however a serious look at other aspects will help even more in
SEO. I will go into these aspects in more detail with articles
to come at http://SEO-Marketing.LeviSolutions.com but this is a
good start.
PPC, otherwise known as Pay Per Click advertising is found on
numerous search engines and smaller ones alike. The two major
players are Google and Overture (now own by Yahoo), however
there are some other PPC engines that use a multiple of lesser
engines and quality websites to offer there services. Some will
give you a top ten ranking within your keyword searches while
others have you bid for placement among there engines. A few
simple rules to follow: 1. The content of your site must match
the keywords bid on. 2. SELL! SELL! SELL! While traditional SEO
focuses on how the search engines will view your page, this is
your chance to engage the human customer! Traditional sales
techniques
work best here. 3. Will visits to your web pages
convert into quality leads or actual sales? Make sure the cost
of bidding will be recovered, plus some. 4. The more popular the
search terms = the more expensive it will be. Keep this in mind
and target populated terms with financial efficiency. 5. All of
your keywords stand no chance whatsoever of being listed in the
top ten positions on the major search engines. Organic top ten
placements can be very expensive so this is your chance of
competing with terms you don't rank well with. Make sure to have
a relevant page for your search term. This is critical as we all
know from browsing; if a site doesn't fit the bill in the first
three seconds we are more than happy to click that back button.
SEM = Structural Equation Modeling? NOPE! SEM = Search Engine
Marketing? NOPE! SEM = Standard Error of Mean? Nope! While all
of these are acronyms for SEM, there not the ones we care to
discuss here in our brief overview of Search Engine Mechanics.
Anything I say in this column may be outdated with the next big
search engine "patch" so what I mean by SEM is simple: Keep Up!
That's right, by simply going by what you know, or an article
written 8 months ago you will get lost or penalized in your
attempts for effective online marketing. Search Engine mechanics
is the mathematical art behind the algorithms of the popular,
well producing engine online. To find out that a "Jagger Update"
relinquishes all reciprocal links to your website in the eyes of
the 75%+ that currently engage Google is huge. The mechanics of
the currently used search engines is something to keep your eye
on. While HTML doesn't change much each year (comparatively),
search engines do. Simply put: make sure you know what to do to
get ranked in this ever evolving market!
-One last note: make sure you know what pages are visited and
where users are spending there time. If you have a well visited
page (found through your web stats) that isn't receiving much
time spent: GUESS WHERE YOU NEED A REWRITE!
This is meant to be, and should be a good start to all wanting
high search engine ranking within there web design realm.
About the author:
-Todd Levi has prided himself in expertise knowledge of Web
Design and Search Engine Optimization throughout the past few
years. Please visit his work at http://www.LeviSolutions.com<
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