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Battle Of The Hostings
There are literally thousands of hosting solutions on the internet right now, from the free ones at www.geocities.com to the ones who charge you an arm and a leg. After filtering out the sharks, the copy cats & other crap, finally I...
Breakout of the Classified Ocean - With Alternative Promotion Methods
So, you just can't seem to write an effective ad? Either that or there are just too many other classified ads out there, and nobody really pays attention to them anymore. Have you ever felt like this? Well, fortunately, there are...
Link building Strategies for 2006
"off page" factors have become one of the important factors for
search engine ranking. And link popularity is "off page" factor.
Link building is very pain staking process because it consumes
lot of time and also see the results only...
Testimonials as a Linking Strategy - Twist on Link Campaigns
Standard, well-worn marketing techniques sometimes gain some polish when you rework them a bit. Everyone knows that happy customer testimonials are a valuable addition to your business marketing materials and your web site. Glowing comments from...
The Power of Online Friendship
Friendship is a word that is seldom heard around the World Wide Web. Everyone seems to be doing his/her own thing, and don't seem really concerned about the other guy. This is only natural considering the nature of the Internet. But creating...
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Target Online Prospects with 'Laser Beam' Precision
There's a very lucrative "marketing formula" to targeting prospects on the Internet with "laser-beam"-like precision. Unlike savvy marketers, most Internet businesses focus on generic "single-word" keywords, other than keyword phrases (constituted by 2 or more words).
If you're not using a keyword tracking software to correlate your customers with the search engine keywords that motivated them to visit your web site, read your sales letter and submit an order, you're missing bits of very critical information.
One known method to track your referrals via search engines is by using a cgi/php script. All you need is to place a snippet of HTML, JavaScript or SSI code onto your web pages to track referrals and keywords. You also need to place a tracking code to the "Thank You" page to track the sale and identify the customer.
Most Internet customers use two or more keywords to find products / services on the Internet. Critical data can be extracted from keywords that your customers used to visit your web site...
How to make Best Use of Keywords to Improve your Sales Letters and Boost ROI...
Let's assume that you already have a database of customers and in a database-field (let's name it field "K"), the keywords (or keyword phrases) they used to order your product.
Now print the "K" field and start studying the keywords. Evaluate your web site and discern the strong points of your sales letter. You can make appropriate adjustments in your sales copy by reinforcing the conceivable value of your product and using the "K" field as a compass.
You'll also discover that prospective customers use a variation of keyword combinations. Once you discover your most profitable keywords that customers use via search engines to visit and order your goods, your promotions will start reaping more fruit. Another technique you can use based on keyword metrics, is the addition of "alluring incentives" that compel prospects to take action now! It's almost like reading your prospects' mind! Can you see the power behind this methodology?
That's the focal "golden concept" to using the Internet as an Ultimate Sales Genie.
Hint: Some forceful marketers use Search Engine Keyword Tracking, to produce even more compelling infomercials on TV as well.
A Crucial Internet Keyword-Research Tool to Discover what your Prospective Customers are using Now, to Buy Products on the
Internet...
Stop targeting the wrong keywords to promote your web site on search engines. There's a powerful keyword researching tool which is very accurate and immensely crucial for your online business.
Did you know that the "most popular keywords" are the ones that are will drain your budget on pay-per-click search engines? It is a statistical fact that popular searches are conducted by "freebie" hunters and accrue too much competition.
Here's where "Word Tracker" comes in to automate your researches for the most profitable keywords. You can use this tool to optimize your web site, discover "new buying trends" and even outperform your competition on the search engines.
Hint: Don't rely on Overture's keyword researching tool. It's often too bamboozled.
Here's the URL for Word Tracker : http:/ raffic-engine.net/keywords
If you were asked to describe your product with just one word, that wouldn't be feasible of course.
A "description" is always constituted by a phrase and that's where your most profitable keywords originate (from a multi-word phrase). On the contrary a single word cannot describe a product or service. For instance, if you were offering "car quotes" this keyword-phrase would characterize your online business (not just "cars", or "quotes" - but "car quotes", or "new car quotes"...etc).
Recapping the entire methodology to leverage your productivity and ROI (Return On Investment):
--> Use Referral Tracking Software to Target your Customers Create a Database and match Referrer Sales Information with the correlated keywords to Optimize your Advertising Campaigns.
--> Automate your researches with keyword metrical tools (like Word Tracker).
--> Improve your sales copy and literature by succumbing emphasis on the most profitable keyword phrases entered in search engines by your customers.
Once you start implementing the "exposed" methodology you'll start harnessing biggest "bangs" on your advertising dollars... better ROI and high conversion ratios. More targeted traffic and highly-optimized marketing campaigns. You can even match your optimum keywords with demographic variables using sophisticated databases. The Internet is fairly considered an "Unrivaled Weapon" in every marketing arsenal. Use it wisely and watch your customer base skyrocket!
About the Author
Jhonny Papas is the co-author of http://www.Traffic-Engine.NET and eCommerce Analyst
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