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5 Free Ways to Increase Traffic to your Online Store
So you’ve finally created a website for your small online store! Now you think, “How do I get people to visit my site?” If you’re like most new website owners, you wonder how to bring potential customers to your site without spending lots...
Five Questions You Must Answer To Build An Effective and Responsive Opt-In List
If you seriously want to make a living from the Internet, no matter what you intend to market, you simply must develop and cultivate your own mailing list. That list should contain names and addresses of people who have expressed at least a...
Five Ways to Kill Your Home Business
Copyright 2005 Craig Friesen I know it is better to be positive than negative. But speaking from experience sometimes you can do things that are bad for your home business without realizing it. You might even think you are doing the right thing...
Meeting the UK Ecommerce Regulations
Many UK small businesses with ecommerce web sites are failing to meet the legal requirements of the following acts and directives: Ecommerce Directive 2002 Data Protection Act 1998 Distance Selling Act 2000 This is often due to...
Overcoming the fear of writing articles
We all know that writing articles and submitting them to various
websites and ezines through article directories is a great way
to promote our online home based business. But there are many
people who simply dread having to write articles. They...
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The (Not So) Shocking Truth About Getting A High Search Engine Ranking
I have seen my site hit #3 at Google, and some of my fellow entrepreneurs are
wondering how I did it. Well, it's no big secret, and it won't cost you anything but
your time. Here's what I did:
1. I searched online for information about the title and description tags to
get a better idea of what they should say. http://www.selfpromotion.com is a
great site for this kind of information. It's all about search engine
positioning, and it's free to sign up. However, your account only stays active
for 4 weeks, after which the webmaster asks that you donate
money to his site to keep your account active.
2. I used Overture's free keyword tool at
http://inventory.overture.com/d/searchinventory/suggestion/. Just enter
keywords that are relevant to your site, and Overture will generate the most
popular search terms that people are using. I picked the most popular terms
(making sure they were relevant), and made a list of keywords for each page of
my site in Notepad.
2. Next, I visited http://www.scrubtheweb.com/abs/meta-check.html. This handy
tool will check your meta tags and tell you if there are too many characters
in your title, keyword and description. The above site is just one of many
meta tag analyzers available on the net, so beware - every analyzer says
something different when it comes to how many characters your meta tags should
have. My advice? Pick one and stick with it, at least for a while. Otherwise, you
will just get
frustrated.
3. As soon as I uploaded my pages with their new meta tags, I resubmitted to
the search engines using (the former) World Submitter -
http://www.worldwidepromoter.com/?strategy. Note: there are some search
engines that require you to submit your site manually in order to get listed.
Selfpromotion.com has great information and articles about how to properly
submit to these engines. I wouldn't suggest submitting to the search engines
more than once or twice per month, unless you want to run the risk of being accused
of spamming them.
4. If I see the opportunity to add my link on a relevant site, I go for it. The more
links your site has to other sites, the higher you will rank in the search
engines. However, you will want to avoid linking with sites that are your direct
competition.
You may just find that selfpromotion.com is the only place you need to
go for information about search engine positioning. I did quite a bit of
research and found several sites with great information, so I just tried to
combine them all. Am I a glutton for punishment? Probably ;) But even though
it took hours to redo all of my meta tags from scratch, it was well worth it
to see my site in Google's Top 10!
Elizabeth Piotrowski
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Powerful ad copy is the key to producing the visits and
sales you want. Drop by http://www.strategyadservice.com/?alp
for low-cost, effective solutions!
About the Author
None
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