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10 Power-Packed Promotion Strategies
10 Power-Packed Promotion Strategies © 2003 Terri Seymour There are many ways to creatively and affordably promote your online business. I have tried all of the following and they worked very well for me. Joint Ventures - Participating in joint...
Ad Copy Inspection - Cover These 12 Points!
You’re ready to launch that new product or promotion, & you’re really counting on a piece of advertising copy to come through for you.
You’re looking for stellar results! And, you’re determined to do everything in your power to get them. Which...
Improving the Link Popularity Of Your Site
Link popularity, i.e. the number of sites which are linking to your site, is an increasingly important factor as far as search engine placement is concerned. Other things remaining the same, more the number of links to your site, higher will be its...
Internet Marketing Strategies -- Setting Up Your Affiliate Program
If you're marketing your own product on the Internet, you can dramatically increase your sales with an affiliate program. An Affiliate program will enable you to recruit an unlimited number of individuals to sell your products. The key to obtaining...
What is Site Match?
While you may have heard of a controversial new program called Site Match, which is being run by the Yahoo/Overture team, what you probably don't know is what this program is really all about. Site Match is a program created to get your site into...
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The (Not So) Shocking Truth About Getting A High Search Engine Ranking
I have seen my site hit #3 at Google, and some of my fellow entrepreneurs are
wondering how I did it. Well, it's no big secret, and it won't cost you anything but
your time. Here's what I did:
1. I searched online for information about the title and description tags to
get a better idea of what they should say. http://www.selfpromotion.com is a
great site for this kind of information. It's all about search engine
positioning, and it's free to sign up. However, your account only stays active
for 4 weeks, after which the webmaster asks that you donate
money to his site to keep your account active.
2. I used Overture's free keyword tool at
http://inventory.overture.com/d/searchinventory/suggestion/. Just enter
keywords that are relevant to your site, and Overture will generate the most
popular search terms that people are using. I picked the most popular terms
(making sure they were relevant), and made a list of keywords for each page of
my site in Notepad.
2. Next, I visited http://www.scrubtheweb.com/abs/meta-check.html. This handy
tool will check your meta tags and tell you if there are too many characters
in your title, keyword and description. The above site is just one of many
meta tag analyzers available on the net, so beware - every analyzer says
something different when it comes to how many characters your meta tags should
have. My advice? Pick one and stick with it, at least for a while. Otherwise, you
will just get
frustrated.
3. As soon as I uploaded my pages with their new meta tags, I resubmitted to
the search engines using (the former) World Submitter -
http://www.worldwidepromoter.com/?strategy. Note: there are some search
engines that require you to submit your site manually in order to get listed.
Selfpromotion.com has great information and articles about how to properly
submit to these engines. I wouldn't suggest submitting to the search engines
more than once or twice per month, unless you want to run the risk of being accused
of spamming them.
4. If I see the opportunity to add my link on a relevant site, I go for it. The more
links your site has to other sites, the higher you will rank in the search
engines. However, you will want to avoid linking with sites that are your direct
competition.
You may just find that selfpromotion.com is the only place you need to
go for information about search engine positioning. I did quite a bit of
research and found several sites with great information, so I just tried to
combine them all. Am I a glutton for punishment? Probably ;) But even though
it took hours to redo all of my meta tags from scratch, it was well worth it
to see my site in Google's Top 10!
Elizabeth Piotrowski
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Powerful ad copy is the key to producing the visits and
sales you want. Drop by http://www.strategyadservice.com/?alp
for low-cost, effective solutions!
About the Author
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