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Cheap Advertising Methods That Work!
Advertising is necessary to get name recognition for your business and attract customers. But, what steps can you take to advertise your business if your promotion budget is limited?
Plenty!
The following methods are some of the best and...
How To Get Free Web Site Traffic
Copyright 2005 East Tech LLC
There are many ways to get free web site traffic to your website
or business promotion. One of the best ways is the use of free
traffic exchanges. These exchanges allow you to submit your
website into the...
How to Get Your Site Listed in the Major Search Engines
How to Get Your Site Listed in the Major Search Engines Copyright by Herman Drost Getting your web site listed in the major search engines is an absolute necessity. Why? Because 80% of all people on the Internet use them when searching for...
Self Perpetuating traffic
Ah, that Holy Grail, visitors gravitating towards your site like steel to a magnet. Is it possible to obtain TRULY viral traffic generation techniques that feed on each other and replicate automatically without your input? We all know about...
The Best Advertisement For Your Business
It is no secret among internet marketers that writing articles is a great way to market your website. With all the article distribution services and all the websites looking for free, unique content, writing a quality article can bring...
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Top 7 Reasons to Review your Web Traffic Analysis
Understanding your Website's traffic logs is a crucial component of your online marketing mix. It tells you what your visitors do, of their own volition, so it's "market research that cannot lie!"
If you understand what you're seeing, you can make some great strategic and marketing decisions, not only for your Website, but for your business as a whole.
Here are seven key marketing elements to study in your traffic analysis:
1. General Statistics
Remember that a "hit" is recorded every time the visitor gets an image or some text from your site -- what you need to know is unique user sessions, and how much time people spend on the site -- how "sticky" and engaging it is. If you have tons of traffic, but the average time spent on your site is less than a minute -- you've got a problem!
2. Most and Least Requested Pages
So what's really hot, and what's not on your site? The most popular pages give you great clues as to what to offer more of. The least viewed pages may tell you that some of your content isn't as fascinating as you think, or this maybe a heads-up that your navigation isn't driving traffic as effectively as it should.
3. Top Entry and Exit Pages
These are great reminders that not all your visitors come through your home page, so you need complete navigation on every entry point to your site. And if people are leaving from pages that you don't want them to, perhaps you need stronger calls to action in those areas.
4. Single Access Pages
These are the pages where a visitor looks at the site then leaves
immediately. Since the job of your home page is partly to filter the traffic that's not right for you, there'll always be some of these. But if you have a splash page, and significant numbers of visitors don't stay through it... perhaps it shouldn't be there?
5. Cities, States and Countries
No, your site isn't a huge hit just in Virginia -- those are all the AOL users! Unfortunately, because this information depends on where the ISP is based, it can be pretty misleading. But if you are getting a lot of hits from other countries, that might be a hint for some second language content.
6. Referring URL's
This tells you which search engines are sending you traffic, and which of your advertising and linking strategies are working. It also tells you about sites that may have links to you that you didn't know about -- check these out -- it's a great relationship builder to send a thank you -- you might even get some new business from it!
7. Top Search Keywords and Phrases
Once the search engines have listed your site, these tell you what the really hot search terms are for your business. Pay attention to these -- they may have some surprises -- one of my clients recently wrote a book on a subject that was really sought after on her site -- until she saw the top keywords, she had no idea it was so popular!
I hope this helps in your future marketing decisions.
About the Author
David Bell is Manager, Online Marketing, at
http://www.wspromotion.com/ , a leading Search Engine Optimization services firm and Advertising Agency.
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