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Affiliate Marketing Basics
Affiliate marketing is one of the fastest growing ways to make money on the Internet. You can become an affiliate for any number of thousands of companies. Most of the time it is quick, easy, and free to join. To start with, you basically sign up...
Branding, Sloganizing and Search Engine Marketing
The descriptions search engines offer when displaying search results are generally retrieved from two sources: a) the displayed page's title tag; b) the displayed page's description meta tag or, in default of same, the first characters of the...
Effective Affordable Website Promotion Can Be Achieved
Seeking effective affordable website promotion should begin with listing your site with the top search engines. High rankings in search engines can drive a significant amount of traffic and business into your website. Submitting your web site to...
How To Promote Your Business – A 10 step guide for beginners
Often times when people start an internet business they don't have a clue how to go about their marketing campaign. They end up posting ads aimlessly to places that do nothing but send them spam and waste time and money. Then, after a couple weeks...
Managing The Cost Of Doing Business Online
Have you spent a boatload of cash on advertising for your web site, only to end up with no sales and an empty bank account? Managing the cost of doing business online can give you the results you are looking for, without going broke in the...
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Top 7 Reasons to Review your Web Traffic Analysis
Understanding your Website's traffic logs is a crucial component of your online marketing mix. It tells you what your visitors do, of their own volition, so it's "market research that cannot lie!"
If you understand what you're seeing, you can make some great strategic and marketing decisions, not only for your Website, but for your business as a whole.
Here are seven key marketing elements to study in your traffic analysis:
1. General Statistics
Remember that a "hit" is recorded every time the visitor gets an image or some text from your site -- what you need to know is unique user sessions, and how much time people spend on the site -- how "sticky" and engaging it is. If you have tons of traffic, but the average time spent on your site is less than a minute -- you've got a problem!
2. Most and Least Requested Pages
So what's really hot, and what's not on your site? The most popular pages give you great clues as to what to offer more of. The least viewed pages may tell you that some of your content isn't as fascinating as you think, or this maybe a heads-up that your navigation isn't driving traffic as effectively as it should.
3. Top Entry and Exit Pages
These are great reminders that not all your visitors come through your home page, so you need complete navigation on every entry point to your site. And if people are leaving from pages that you don't want them to, perhaps you need stronger calls to action in those areas.
4. Single Access Pages
These are the pages where a visitor looks at the site then leaves
immediately. Since the job of your home page is partly to filter the traffic that's not right for you, there'll always be some of these. But if you have a splash page, and significant numbers of visitors don't stay through it... perhaps it shouldn't be there?
5. Cities, States and Countries
No, your site isn't a huge hit just in Virginia -- those are all the AOL users! Unfortunately, because this information depends on where the ISP is based, it can be pretty misleading. But if you are getting a lot of hits from other countries, that might be a hint for some second language content.
6. Referring URL's
This tells you which search engines are sending you traffic, and which of your advertising and linking strategies are working. It also tells you about sites that may have links to you that you didn't know about -- check these out -- it's a great relationship builder to send a thank you -- you might even get some new business from it!
7. Top Search Keywords and Phrases
Once the search engines have listed your site, these tell you what the really hot search terms are for your business. Pay attention to these -- they may have some surprises -- one of my clients recently wrote a book on a subject that was really sought after on her site -- until she saw the top keywords, she had no idea it was so popular!
I hope this helps in your future marketing decisions.
About the Author
David Bell is Manager, Online Marketing, at
http://www.wspromotion.com/ , a leading Search Engine Optimization services firm and Advertising Agency.
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