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Article Writing & Promotion...Your Fast Track To Sales & Profits.
Writing articles, and promoting them for publication, is one of the most productive long-term promotional tactics available. Well researched and written articles... which provide valuable, useable information, are highly sought after by newsletter...
Event Planning Must Include An Event Website
As part of your event planning you should seriously consider registering a special event domain. That should in fact be the first step for your planning of any event.
Whatever it is:
- your big wedding event
- any other big family event
- a...
Hansel & Gretel Left a Breadcrumb Trail.....So do Your Website Guests!
So, who's been visiting your website lately? What do you mean you don't know? How can you tell what's working if you don't have some sort of tracking in place? Measuring website traffic, also known as "stats," is how you know who's visiting your...
Wealth is in the Eyes of the Prospect
Copyright 2005 Craig Friesen If you do any browsing of online home business sites or Internet marketing, you will surely have seen this message is some shape or form: "quit your job and become wealthy working from home...let us show you how!" In...
Why is SEO so expensive?
Why is SEO so expensive? By Chris Genge One of the questions our firm often gets asked is, "Why is search engine optimization (SEO) so expensive?" The simple answer -it isn't. SEO is the most cost effective form of advertising with a low...
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Using Product Recommendations To Increase Your Bottom Line
In affiliate marketing, there are many ways in which you can
increase your earnings and maintain the account that you have
worked so hard for already. Most of the techniques and tactics
can be learned easily. No need to go anywhere and any further.
They are available online, 24 hours a day and 7 days a week.
One of the more important ways of increasing affiliate marketing
bottom line and sale is through the use of product
recommendations. Many marketers know that this is one of the
most effective ways in promoting a certain product.
If the customers or visitors trust you enough, then they will
definitely trust your recommendations. Be very careful in using
this approach, though. If you start promoting everything by
recommendation, your credibility will actually wear thin. This
is seen especially when recommendations are seemingly
exaggerated and without much merit.
Do not be afraid to mention things that you do not like about a
given product or service. Rather than lose any points for you,
this will make your recommendation more realistic and will tend
to increase your credibility.
Furthermore, if your visitors are really interested in what you
are offering, they will be more than delighted to learn what is
good about the product, what is not so good, and how the product
will benefit them.
When you are recommending a certain product, there are some
things to remember on how to make it work effectively and for
your advantage.
Sound like the true and leading expert in your field.
Remember this simple equation: Price resistance diminishes in
direct proportion to trust. If your visitors feel and believe
that you are an expert in your niche, they are more inclined to
making that purchase. On the other hand, if you are not exuding
any confidence and self-assurance in endorsing your products,
they will probably feel that same way and will go in search of
another product or service which is more believable.
How do you establish this aura of expertise? By offering unique
and new solutions they would not get anywhere else. Show proof
that what you are promoting works as promised. Display prominent
testimonials and endorsements from respected and
known
personalities, in related fields of course.
Avoid hype at all costs. It is better to sound low key and
confident, than to scream and seek attention. Besides, you would
not want to sound unprofessional and have that thinking stick to
your potential customers and clients, now would you? Best to
appear cool and self-assured at the same time.
And remember; prospects are not stupid. They are actually
turning to experts and may already know the things that you
know. If you back up your claims with hard facts and data, they
would gladly put down hundreds, or even thousands worth of money
to your promotions. But if you don't, they are smart enough to
try and look at your competitors and what they are offering.
While recommending a product, it is also important that you give
out promotional freebies. People are already familiar with the
concept of offering freebies to promoting your won products. But
very few people do this to promote affiliate products. Try to
offer freebies that can promote or even have some information
about your products or services.
Before you add recommendations to you product, it is given that
you should try and test the product and support. Do not run the
risk of promoting junk products and services. Just think how
long it took you to build credibility and trust among your
visitors. All that will take to destroy it is one big mistake on
your part.
If possible, have recommendations of products that you have 100%
confidence in. Test the product support before you begin to
ensure that the people you are referring it to would not be left
high and dry when a problem suddenly arouse.
Have a look at your affiliate market and look at the strategies
you are using. You may not be focusing on the recommendations
that your products need to have. You plan of action is sometimes
not the only thing that is making your program works.
Try product recommendation and be among those few who have
proven its worth.
About the author:
Subscribe to Gerardas Norkus' free Internet marketing newsletter
at http://www.netmarketingstrategies.com and discover heaps of
tips, tricks and secrets that will quickly boost your online
sales and profits.
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