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Case Study on adultshop.com
Marketing Case Study (Extracted from How Asia Advertises by Jim Aitchison) Applying A New Discipline The Problem: Adultshop.com is an online retailer of adult products. Its mission was to recognized as a global leader in adult product...
Evaulating Website Performance
Setting up a website is the very first step of an Internet
marketing campaign, and the success or failure of your site
depends greatly on how specifically you have defined your
website goals. If you don't know what you want your site to
accomplish,...
The MOST TRAGIC Mistake a New Marketer Almost ALWAYS Makes
Copyright 2005 Richard Meredith
So... you're a new marketer, and you want to make extra money or even perhaps a great living! One of the first things you do is join an affiliate program or downline club of some sort. Or maybe even you are trying...
Understanding Key E-Business Terms
Whether you're operating your own online business, wanting to start one, running affiliate programs, or wanting to advertise in e-zines - or sell advertising in your own e-zine or on your web site, it's important to know and understand the relevant...
What if you coulda had a piece of Google?
Move over Google! Look out Yahoo!... ZABANG™ is coming to town! Hi, Have you ever "just missed" one of those *big* opportunities that you *knew* could've been BIG for you... if you'd just *acted*? I'll tell you what... I sure have. And if...
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Using Product Recommendations To Increase Your Bottom Line
In affiliate marketing, there are many ways in which you can
increase your earnings and maintain the account that you have
worked so hard for already. Most of the techniques and tactics
can be learned easily. No need to go anywhere and any further.
They are available online, 24 hours a day and 7 days a week.
One of the more important ways of increasing affiliate marketing
bottom line and sale is through the use of product
recommendations. Many marketers know that this is one of the
most effective ways in promoting a certain product.
If the customers or visitors trust you enough, then they will
definitely trust your recommendations. Be very careful in using
this approach, though. If you start promoting everything by
recommendation, your credibility will actually wear thin. This
is seen especially when recommendations are seemingly
exaggerated and without much merit.
Do not be afraid to mention things that you do not like about a
given product or service. Rather than lose any points for you,
this will make your recommendation more realistic and will tend
to increase your credibility.
Furthermore, if your visitors are really interested in what you
are offering, they will be more than delighted to learn what is
good about the product, what is not so good, and how the product
will benefit them.
When you are recommending a certain product, there are some
things to remember on how to make it work effectively and for
your advantage.
Sound like the true and leading expert in your field.
Remember this simple equation: Price resistance diminishes in
direct proportion to trust. If your visitors feel and believe
that you are an expert in your niche, they are more inclined to
making that purchase. On the other hand, if you are not exuding
any confidence and self-assurance in endorsing your products,
they will probably feel that same way and will go in search of
another product or service which is more believable.
How do you establish this aura of expertise? By offering unique
and new solutions they would not get anywhere else. Show proof
that what you are promoting works as promised. Display prominent
testimonials and endorsements from respected and
known
personalities, in related fields of course.
Avoid hype at all costs. It is better to sound low key and
confident, than to scream and seek attention. Besides, you would
not want to sound unprofessional and have that thinking stick to
your potential customers and clients, now would you? Best to
appear cool and self-assured at the same time.
And remember; prospects are not stupid. They are actually
turning to experts and may already know the things that you
know. If you back up your claims with hard facts and data, they
would gladly put down hundreds, or even thousands worth of money
to your promotions. But if you don't, they are smart enough to
try and look at your competitors and what they are offering.
While recommending a product, it is also important that you give
out promotional freebies. People are already familiar with the
concept of offering freebies to promoting your won products. But
very few people do this to promote affiliate products. Try to
offer freebies that can promote or even have some information
about your products or services.
Before you add recommendations to you product, it is given that
you should try and test the product and support. Do not run the
risk of promoting junk products and services. Just think how
long it took you to build credibility and trust among your
visitors. All that will take to destroy it is one big mistake on
your part.
If possible, have recommendations of products that you have 100%
confidence in. Test the product support before you begin to
ensure that the people you are referring it to would not be left
high and dry when a problem suddenly arouse.
Have a look at your affiliate market and look at the strategies
you are using. You may not be focusing on the recommendations
that your products need to have. You plan of action is sometimes
not the only thing that is making your program works.
Try product recommendation and be among those few who have
proven its worth.
About the author:
Subscribe to Gerardas Norkus' free Internet marketing newsletter
at http://www.netmarketingstrategies.com and discover heaps of
tips, tricks and secrets that will quickly boost your online
sales and profits.
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