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CHANGES IN RECRUITING PRACTICES FOR NETWORK MARKETERS...
© Copyright 2004-05 Thom Reece All Rights Reserved Three conditions now exist which will change the way we solicit and recruit new MLM downlines forever... ONE : The CanSpam Act will bring mass email based recruiting efforts to a...
Go With Quality Over Quantity And Your Business Will Prosper
In the early days of developing my home business, I went for the numbers instead of focusing on targeting prospects. It took me a while to appreciate the importance of targeting (quality) instead of just going for the big numbers (quantity).
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Promote Your Speaking and Coaching with Free Articles
How much time do you spend promoting your business? Two hours out of six? One hour out of six? Maybe not even that much. No need to feel guilty. Today, through a simple, yet elegant way to promote, you can spend only 3-4 hours a week to get your...
Setting your Online Business Up for Success!
"Six Essentials you MUST have in place for your online business" There is a common misconception that an "online business" requires no investment...that you can make money online without spending any. When we hear this from people who are...
We’re all hot-wired for a bargain
One of the few universal traits in people is the joy of finding a bargain. From rich and poor, young and old, east, west – you name it – the thought of getting something below the ticket price is great. If you want to get people to stand in the...
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Viral Marketing and You!
A virus spreads and infects people through human interaction.
This is exactly what viral marketing, a popular and powerful type of web promotion, does: It is an online technique that encourages people to spread to others the message about your e-business, mostly by word-of-mouth. The technique creates either a potentially large base of prospects from your existing lists, or a new database of prospects for you.
VIRAL TOOLS! The basic tools of viral marketing are those free marketing reports and ebooks you distribute online to promote your business. One of the most powerful words in marketing is the word FREE. Hence, one way you can put viral marketing into action is to make good use of tools that don't take much time to create and can be given away for free.
Other viral marketing tools are your email signatures, the free bonus on purchasing an item, and the free products that are spread around with your information attached. These are not the only tools available for you, but they will give you an idea on how to get started with your own viral marketing tool.
GET STARTED! Start a successful viral marketing campaign by making your own free give-aways.
Write an ebook or a free report on a topic you are very familiar with. If you can't really write, get someone to write for you. Trust me, it will pay off in the end. If you're good at programming, why don't you write a small and simple but useful program to spread around?
Here's where your viral strategy lies: attach your company logo product description, online link, and contact information on your free ebooks or free programs. Hopefully, producing these tools will not cost you anything, or little at all. Request people to leave their e-mail address and allow you a one-time mailing if they want your free program. Contact them with your real product information later. They will already know you by your free product and will trust you, so it will make selling much easier. Ask them to tell others about your exciting free give-away if they find it useful.
USE OTHER PEOPLE'S
PRODUCTS! However, if you can't make your own free ebooks or program, you can use free products from third parties related to your business or product. You can make a list of them and offer it. Make sure, though, that you have a great list. An extensive list of free advertising tools such as ad submitters, FFA sites and classified ad sites might do the trick.
Remember that anything you offer for free must be useful to your potential customers. It must serve a purpose for them and that they can get something out of your free product.
Create and distribute a useless free product and watch your good reputation go down the drain! Create and distribute a useful free product and watch responses soar!
People tell other people what they like. If they like your free viral marketing tool and they tell other people about it, they also tell them about you and your e-business.
THE BONUS! Another way you can use viral marketing to your advantage is by offering a special free bonus on purchase of your product. This is a technique used mostly by affiliates of other people's programs. You offer more than what the company you are promoting offers, making more people buy from you. If you're reselling a program where people are required to place ads, offer them a free training report on how to place ads effectively and a list of advertising sites. People will soon get to know you as the person to buy a specific product from since you are offering more than the rest who are promoting the same thing.
The possibilities are countless, but the bottom line is: if you aren't doing viral marketing to help you promote, you are losing money every day!
About the Author
Rok Hrastnik, Internet Musketeers, Inc. (IMI) Search Engine Placement and Sales Copy Analysis and Creation are two popular services offered at http://IMIOBC.com. Our newest service, the creation and promotion of Ghost Articles to promote your business, is gearing up to be our most popular and useful service yet. Articles are created by our team of professional ghost writers @ http://GhostArticles.com.
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