Search
Recommended Products
Related Links


 

 

Informative Articles

#1 best-selling Internet Marketing course online
This all-new version contains all the information that your customers need to start, run, and build a successful online business. The unique step-by-step layout of the course contains in-depth information on: -100s of hot-selling product...

Direct Marketing Strategies for Holiday Email Promotions
Tis the season to leverage customer interest data for successful email marketing. All of the information gathered throughout the year from customer purchases, customer feedback surveys, and other behavior offers direct marketers...

How To Promote Affiliate Programs With Much More Success - Part 1: Your Own Promotion Material
Copyright 2005 Jim Boere Create your own promotion material. I realize that may sound like a strange thing to say. After all, you probably found a whole range of ready-to-use ads and websites in all shapes and sizes when you logged in to your...

Self Promotion Tips - Online Forums
Gaining exposure and establishing credibility should be a top priority if you intend on being successful Online. Writing and submitting articles is arguably the most effective free way to achieve the aforementioned, but there is another proven self...

Why You Should Market Your Website
One of the great advantages of advertising and marketing on the web is it’s cheaper than traditional print based promotions. No printing or photocopying fees. No postage costs. And with email you can communicate to your prospect almost...

 
Website Marketing 101


When it comes to website marketing and promotions, you
need to start here...

Every website, whether new, old, or just a thought needs to
consider the marketing that will be put that website in front
of it's targeted audience. Sounds easy huh? It just takes
time, perseverance, and the will to succeed! A budget will
help too!

The hardest part is sorting through all the crap that's
available to (supposedly) help you. Yes, I said crap.

There is a mountain of businesses out there making incredible
claims about FREE traffic generation, FREE hits, Mega sales,
$20,000 in 3 hours,- or worse, for a small fee of $29.95 we
can... blah, blah, blah.

Save your money! I have spent enough for all of us.

Following through with our suggestions offers you the most
lucrative, ethical, and professional ways to achieve
substantial results and still sleep at night. No, you don't
have to go for your wallet, I will tell you about these
programs in this article (for no charge). A good education
will assist you the most.

If you already have a site, we recommend a Website Analysis.

Before You Build

1. Have a plan - Not just a good idea. Take your idea and
formulate a complete plan around your goals. Highlight any
USP's you may have.

2. Build Meta-tags into every category page!  This is crucial
to targeted traffic success with the Directories and Search
Engines. You need to be found, not by your company name (only)
but by "keywords" that the general public would use to find
your type of business or service. DO NOT just pick any words,
this is critical!

3. Use those keyword phrases throughout your site or particular
page. Reinforce what topic you are addressing


within that page
(content).

4. Publish an article or newsletter that shows you are an
authority on the topics you cover (or try to sell).  Just a
spiffy sales letter is not enough. This is also critical in
acquiring the email addresses of prospective customers.

5. Create some banner ads with impact for future partnership
advertising. You will use these on your site as well as banner
partners you can swap impressions with.

6. Begin considering what types of businesses or partners would
or could compliment your offerings. Start a list.

7. Important: Create a budget for marketing your website.
Yes, there are many things that you can implement for free,
however, successful websites HAVE spent money wisely to get
them to where they are. Don't be fooled, you WILL spend
money on marketing your website - it could be potentially
more than what your website costs you to build. The verse
goes like this... "Build it and they won't come". You may
have already learned this, and that is why you're here. There
is much, much more, and we would be happy to help you, but this
is a good start.

Good luck with your promotions!

Copyright © 1996-2003
SS and Hyperformance Media

http://www.hyperformancemedia.com
ss@hyperformancemedia.com

About the Author

Scott is the Founder and Sr. Project Manager for
Hyperformance Media.com, a Technology Marketing
Company serving online businesses since 1996.
His 23+ years of experience in the computer industry
will help you succeed. Their website offers free
education & resources that will assist any business in
successfully & ethically marketing their company online.

http://www.hyperformancemedia.com
ss@hyperformancemedia.com