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100 plus Resources for Your Online Business
This week's article is going to be a list of helpful resources for your online business. There are so many facets to this business and so many resources are needed. I hope you find something useful in this column.
***Ezine...
Cross Promote Online For Maximum Profits
Cross promoting is when two or more businesses promote their products or services together. I try to find businesses that have the same target audience, but are not in direct competition with my business. Doing cross promotions with other...
How To Get Free Website Traffic
Copyright 2005 East Tech LLC
A free traffic exchange is one of the best ways for webmasters to get free website traffic to their sites or affiliate marketing campaigns. Free Traffic Exchanges allow you to surf other members websites, and for each...
Link Popularity and PageRank (PR) misconceptions and facts
In this article I'll try to demystify Link Popularity and
PageRank, or PR, clarify some common misconceptions and tell you
how things work, in plain English, with facts and examples. Link
Popularity is based on the premise that people link to...
Your Website on My Forehead
People are so focused on promoting their websites on the web nowadays that many are overlooking the original marketing medium—the offline world! Many tried and true methods of advertising exist for brick and mortar businesses that could just as...
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Website Marketing 101
When it comes to website marketing and promotions, you
need to start here...
Every website, whether new, old, or just a thought needs to
consider the marketing that will be put that website in front
of it's targeted audience. Sounds easy huh? It just takes
time, perseverance, and the will to succeed! A budget will
help too!
The hardest part is sorting through all the crap that's
available to (supposedly) help you. Yes, I said crap.
There is a mountain of businesses out there making incredible
claims about FREE traffic generation, FREE hits, Mega sales,
$20,000 in 3 hours,- or worse, for a small fee of $29.95 we
can... blah, blah, blah.
Save your money! I have spent enough for all of us.
Following through with our suggestions offers you the most
lucrative, ethical, and professional ways to achieve
substantial results and still sleep at night. No, you don't
have to go for your wallet, I will tell you about these
programs in this article (for no charge). A good education
will assist you the most.
If you already have a site, we recommend a Website Analysis.
Before You Build
1. Have a plan - Not just a good idea. Take your idea and
formulate a complete plan around your goals. Highlight any
USP's you may have.
2. Build Meta-tags into every category page! This is crucial
to targeted traffic success with the Directories and Search
Engines. You need to be found, not by your company name (only)
but by "keywords" that the general public would use to find
your type of business or service. DO NOT just pick any words,
this is critical!
3. Use those keyword phrases throughout your site or particular
page. Reinforce what topic you are addressing
within that page
(content).
4. Publish an article or newsletter that shows you are an
authority on the topics you cover (or try to sell). Just a
spiffy sales letter is not enough. This is also critical in
acquiring the email addresses of prospective customers.
5. Create some banner ads with impact for future partnership
advertising. You will use these on your site as well as banner
partners you can swap impressions with.
6. Begin considering what types of businesses or partners would
or could compliment your offerings. Start a list.
7. Important: Create a budget for marketing your website.
Yes, there are many things that you can implement for free,
however, successful websites HAVE spent money wisely to get
them to where they are. Don't be fooled, you WILL spend
money on marketing your website - it could be potentially
more than what your website costs you to build. The verse
goes like this... "Build it and they won't come". You may
have already learned this, and that is why you're here. There
is much, much more, and we would be happy to help you, but this
is a good start.
Good luck with your promotions!
Copyright © 1996-2003
SS and Hyperformance Media
http://www.hyperformancemedia.com
ss@hyperformancemedia.com
About the Author
Scott is the Founder and Sr. Project Manager for
Hyperformance Media.com, a Technology Marketing
Company serving online businesses since 1996.
His 23+ years of experience in the computer industry
will help you succeed. Their website offers free
education & resources that will assist any business in
successfully & ethically marketing their company online.
http://www.hyperformancemedia.com
ss@hyperformancemedia.com
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