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Does Your Ezine Publisher Try To Rape Your Pocket?
If you have been online for a while, one of the most well know ways of selling online is to build an optin email list or ezine. So now there are thousands of email ezines on just about every possible topic.
Hey- it is a proven tool, so you...
Grow your Internet Business with Pay Per Click Search Engine
By © Arthur, The Online Internet Home Business Opportunity
As you probably know, Google is the world largest search engine serving around 200 million requests of information a day at the time of writing this article. With such a large users...
How To Creatively And Profitably Use Your Autoresponder
Copyright 2005 Jim Boere
An interested visitor who has been strolling through your site has finally come to just what she is looking for and is about to make a purchase. It's a sunny afternoon, and her cat, who happens to be sitting on the moss...
How To Use Viral Marketing Tools To Explode Your Ezine List!
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> How To Use Viral Marketing Tools To Explode Your Ezine Subscriber List! By Bret Forster / ProfitAvenue.com >>>>>>>>>>>>>>>>>>>>>>>>>>>>>> I’m sure that most online marketers agree that successful online...
Web Design for Ecommerce
Your website is your tool for showing the online community an image of your Drop Ship retail business. Whether or not your business succeeds depends heavily on your website. If your website design is user-friendly, more visitors will purchase your...
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What "Big Pharma" Can Teach You About Niche Marketing
A recent newspaper review of a new book, Selling Sickness, got me thinking about niche marketing (The Globe and Mail, Saturday, August 6, 2005, D8-D9). The book in question considers case studies that purport to show how “Big Pharma” (the entire pharmaceutical industry, from manufacturers to drug salespeople) manipulates data to “create” a disease that they have the “cure” for.
Regardless of how one feels about the pharmaceutical industry, the book does demonstrate one thing—the ability of this industry to correctly identify small-but-profitable niches and exploit them for huge profits. The book, as indicated by the reviewer, identified a “familiar pattern” for the “selling of sickness”:
A pharmaceutical company identifies a wedge condition, set of symptoms, or “risk factors”; hires a PR firm to come up with a “disease” name, ideally something catchy with a pronounceable acronym (e.g., SAD); develops a drug, or adapts an existing one, to tout as a “fix” for this new medical problem; and begins massive marketing to physicians and the public. The media pick up the story, suggesting that the “new” disease is greatly undiagnosed/undertreated; the market expands; drugs sales rise. And voila! Another blockbuster is born. (Direct quote from the
review)
Do you see the building blocks for a niche business in this description? Following Big Pharma’s lead can help you begin a small niche business and grow it into a financial success. Simply follow these steps:
1. Within your industry, identify a “wedge” that you can target.
2. Create a fancy way of describing the number one problem your product or service solves; make it stand out from any other site that offers the same thing.
3. Demonstrate, by way of strong benefits, how your product or service will solve the problem.
4. Tailor your marketing efforts to your “wedge” by these means.
5. As your marketing catches on, you will grow from marketing to just a “wedge” to marketing on a larger scale.
6. Voila! You have your own niche blockbuster business!
Such a process certainly takes time, but these 6 steps provide a solid foundation for any niche business to gain a foothold and grow into a success.
About the Author
Jeremy M. Hoover is an online article and content writer. If you need articles for promotion or for your website, contact Jeremy at his website, www.jhooverwebcopy.com . Read more marketing articles by Jeremy at his blog, www.jhooverwebcopy.blogspot.com .
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