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6 Surefire Ways To Profit From Your Network Marketing Program
Making money through quality Network Marketing has become a very
hot topic in today's Internet Marketing industry.
I know it for sure, because as an Editor of Arigola
e-Millionaire Newsletter which provides FREE Ad to my
subscribers,...
Developing a Profitable Web Business Concept
Copyright 2005 Cobrasurf.com
The first step to starting a profitable online business of your own is developing a topic for your website.
You want to select from a list of topics that interest you since you are going to have to write original...
Engines and Spiders and Surfers, Oh My!
(Why search engine optimization is alive, well, and kicking – and as crucial as ever to the success and profitability of your business) By Aimee Cremasco, President, Word Associates “If you build it, they will come…” “If you build it, they will...
Is it possible to be successful in online business?
I guess everyone who tried to run their own online business many times have asked themselves questions: ?Jeez! What am I doing??? Is it really worth my time and my money? Are all these promises a truth? Do ?Mary and John, who earned 3...
Make Your Site Sell...
There are more than billions of Web Sites, running Online Business, offering products and services. But only a few manage to make sale. Only a few are capable of pulling in visitors i.e. targeted traffics and turn them into customers. Only a few...
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What "Big Pharma" Can Teach You About Niche Marketing
A recent newspaper review of a new book, Selling Sickness, got me thinking about niche marketing (The Globe and Mail, Saturday, August 6, 2005, D8-D9). The book in question considers case studies that purport to show how “Big Pharma” (the entire pharmaceutical industry, from manufacturers to drug salespeople) manipulates data to “create” a disease that they have the “cure” for.
Regardless of how one feels about the pharmaceutical industry, the book does demonstrate one thing—the ability of this industry to correctly identify small-but-profitable niches and exploit them for huge profits. The book, as indicated by the reviewer, identified a “familiar pattern” for the “selling of sickness”:
A pharmaceutical company identifies a wedge condition, set of symptoms, or “risk factors”; hires a PR firm to come up with a “disease” name, ideally something catchy with a pronounceable acronym (e.g., SAD); develops a drug, or adapts an existing one, to tout as a “fix” for this new medical problem; and begins massive marketing to physicians and the public. The media pick up the story, suggesting that the “new” disease is greatly undiagnosed/undertreated; the market expands; drugs sales rise. And voila! Another blockbuster is born. (Direct quote from the
review)
Do you see the building blocks for a niche business in this description? Following Big Pharma’s lead can help you begin a small niche business and grow it into a financial success. Simply follow these steps:
1. Within your industry, identify a “wedge” that you can target.
2. Create a fancy way of describing the number one problem your product or service solves; make it stand out from any other site that offers the same thing.
3. Demonstrate, by way of strong benefits, how your product or service will solve the problem.
4. Tailor your marketing efforts to your “wedge” by these means.
5. As your marketing catches on, you will grow from marketing to just a “wedge” to marketing on a larger scale.
6. Voila! You have your own niche blockbuster business!
Such a process certainly takes time, but these 6 steps provide a solid foundation for any niche business to gain a foothold and grow into a success.
About the Author
Jeremy M. Hoover is an online article and content writer. If you need articles for promotion or for your website, contact Jeremy at his website, www.jhooverwebcopy.com . Read more marketing articles by Jeremy at his blog, www.jhooverwebcopy.blogspot.com .
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