|
|
|
6 Reasons Why A Website Is Crucial To Your Business
Since I'm a web designer, I have a tendency to think everyone understands that having a website is important. Every once in a while, I have to remind myself that some people just haven't heard yet!
Why is having a website such a big deal?...
Actually Working to Make Money on the Internet
There are many people out desperate for more money. Unfortunatly, most of them are desperate for a lot of money very fast. Thousands of internet sites prey on these people. In fact, these sites are around because their owners also...
How to Become A Online Clickbank Super Affiliate
Making money through affiliate marketing is one of the most
rewarding careers one could ever have. What's good about this
business is that anyone can join and make their way to success.
Affiliate marketing has been known to be...
Relationships Are The Key To A Network Marketing Business
While it is true that heavily branded websites like amazon.com are household names and carry an implied trust with visitors, the vast majority of websites are not well known and are found and visited as a result of searches performed with...
Web Statistics for Dummies (part 1: Sales)
Do you understand the numbers that your web site generates? Do you know how many sales your site actually generates? Do you know how you can apply that knowledge to your business and cause it to grow?
I will answer all of the above, and also...
|
|
| |
|
|
|
|
|
|
What "Big Pharma" Can Teach You About Niche Marketing
A recent newspaper review of a new book, Selling Sickness, got me thinking about niche marketing (The Globe and Mail, Saturday, August 6, 2005, D8-D9). The book in question considers case studies that purport to show how “Big Pharma” (the entire pharmaceutical industry, from manufacturers to drug salespeople) manipulates data to “create” a disease that they have the “cure” for.
Regardless of how one feels about the pharmaceutical industry, the book does demonstrate one thing—the ability of this industry to correctly identify small-but-profitable niches and exploit them for huge profits. The book, as indicated by the reviewer, identified a “familiar pattern” for the “selling of sickness”:
A pharmaceutical company identifies a wedge condition, set of symptoms, or “risk factors”; hires a PR firm to come up with a “disease” name, ideally something catchy with a pronounceable acronym (e.g., SAD); develops a drug, or adapts an existing one, to tout as a “fix” for this new medical problem; and begins massive marketing to physicians and the public. The media pick up the story, suggesting that the “new” disease is greatly undiagnosed/undertreated; the market expands; drugs sales rise. And voila! Another blockbuster is born. (Direct quote from the
review)
Do you see the building blocks for a niche business in this description? Following Big Pharma’s lead can help you begin a small niche business and grow it into a financial success. Simply follow these steps:
1. Within your industry, identify a “wedge” that you can target.
2. Create a fancy way of describing the number one problem your product or service solves; make it stand out from any other site that offers the same thing.
3. Demonstrate, by way of strong benefits, how your product or service will solve the problem.
4. Tailor your marketing efforts to your “wedge” by these means.
5. As your marketing catches on, you will grow from marketing to just a “wedge” to marketing on a larger scale.
6. Voila! You have your own niche blockbuster business!
Such a process certainly takes time, but these 6 steps provide a solid foundation for any niche business to gain a foothold and grow into a success.
About the Author
Jeremy M. Hoover is an online article and content writer. If you need articles for promotion or for your website, contact Jeremy at his website, www.jhooverwebcopy.com . Read more marketing articles by Jeremy at his blog, www.jhooverwebcopy.blogspot.com .
|
|
|
|
|
|