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100 plus Resources for Your Online Business
This week's article is going to be a list of helpful resources for your online business. There are so many facets to this business and so many resources are needed. I hope you find something useful in this column.
***Ezine...
Do I have to be number one in Google to have a successful website?
Imagine what your business would be like if you were listed
number one in Google when someone searched for your product or
service. At no cost to you, you'd have hundreds or even
thousands of highly targeted potential customers coming to...
Does Your Website Need Search Engine Placement? - Part 1/2
Does Your Website Need Search Engine Placement? by Dave Davies, Marketing Manager, StepForth Search Engine Placement Inc. Introduction For many, the value of their websites can be measured in visitors, for others it is the amount of revenue that...
How to Start Your Own Online Shopping Mall Today
Would you like to earn income working from home with your own fully pre-stocked online shopping store? You can start today your own turnkey online shopping mall business with thousands of products without spending thousands in inventory. Moreover,...
Link building strategies
Well, an effective link building strategy is not building some 50-100 back links with sites with 'X' PR. It is more of getting links from the informative websites that is visited often by the people who could be your future customers. In broad sense...
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What "Big Pharma" Can Teach You About Niche Marketing
A recent newspaper review of a new book, Selling Sickness, got me thinking about niche marketing (The Globe and Mail, Saturday, August 6, 2005, D8-D9). The book in question considers case studies that purport to show how “Big Pharma” (the entire pharmaceutical industry, from manufacturers to drug salespeople) manipulates data to “create” a disease that they have the “cure” for.
Regardless of how one feels about the pharmaceutical industry, the book does demonstrate one thing—the ability of this industry to correctly identify small-but-profitable niches and exploit them for huge profits. The book, as indicated by the reviewer, identified a “familiar pattern” for the “selling of sickness”:
A pharmaceutical company identifies a wedge condition, set of symptoms, or “risk factors”; hires a PR firm to come up with a “disease” name, ideally something catchy with a pronounceable acronym (e.g., SAD); develops a drug, or adapts an existing one, to tout as a “fix” for this new medical problem; and begins massive marketing to physicians and the public. The media pick up the story, suggesting that the “new” disease is greatly undiagnosed/undertreated; the market expands; drugs sales rise. And voila! Another blockbuster is born. (Direct quote from the
review)
Do you see the building blocks for a niche business in this description? Following Big Pharma’s lead can help you begin a small niche business and grow it into a financial success. Simply follow these steps:
1. Within your industry, identify a “wedge” that you can target.
2. Create a fancy way of describing the number one problem your product or service solves; make it stand out from any other site that offers the same thing.
3. Demonstrate, by way of strong benefits, how your product or service will solve the problem.
4. Tailor your marketing efforts to your “wedge” by these means.
5. As your marketing catches on, you will grow from marketing to just a “wedge” to marketing on a larger scale.
6. Voila! You have your own niche blockbuster business!
Such a process certainly takes time, but these 6 steps provide a solid foundation for any niche business to gain a foothold and grow into a success.
About the Author
Jeremy M. Hoover is an online article and content writer. If you need articles for promotion or for your website, contact Jeremy at his website, www.jhooverwebcopy.com . Read more marketing articles by Jeremy at his blog, www.jhooverwebcopy.blogspot.com .
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