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50 Quick Biz Tips for Creating a Successful Website Business!
50 Quick Biz Tips for Creating a Successful Website Business! Wild Bill ---------------------------------------- http://www.MakingProfit.com Home of the Content-Ony Xpress Ezines Articles - Ezines - Ebooks - Affiliate Programs ...
Affiliate Products: keepng up with the Product cycle
You may not realize it, but this time of year (Spring time) is prime earning season. It's time to make some money to pay for your upcoming summer holidays. So just what are you doing to boost your business, and to stay up to date with what is going...
Are Search Engines Worth It Any More?
The “Number One” Question – the question that I (and probably every other Internet marketing expert on the planet) am most frequently asked:
“How do I get to be Number One in the search engines for widgets? After all, my company is...
The Truth About Easy Affiliate Income
If you’ve spent any amount of time online pursuing opportunities to make money online, you know that affiliate marketing associate programs are very popular.
Affiliate online opportunity programs are very appealing to those looking to make...
You Ain't Seen Nothin' Yet!
How's your business activities coming along? If you're not up to your eyeballs in new customers and new downline agents, consistently, every week, then let me ask some questions: Do you understand what it could mean for you, financially, if you...
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What "Big Pharma" Can Teach You About Niche Marketing
A recent newspaper review of a new book, Selling Sickness, got me thinking about niche marketing (The Globe and Mail, Saturday, August 6, 2005, D8-D9). The book in question considers case studies that purport to show how “Big Pharma” (the entire pharmaceutical industry, from manufacturers to drug salespeople) manipulates data to “create” a disease that they have the “cure” for.
Regardless of how one feels about the pharmaceutical industry, the book does demonstrate one thing—the ability of this industry to correctly identify small-but-profitable niches and exploit them for huge profits. The book, as indicated by the reviewer, identified a “familiar pattern” for the “selling of sickness”:
A pharmaceutical company identifies a wedge condition, set of symptoms, or “risk factors”; hires a PR firm to come up with a “disease” name, ideally something catchy with a pronounceable acronym (e.g., SAD); develops a drug, or adapts an existing one, to tout as a “fix” for this new medical problem; and begins massive marketing to physicians and the public. The media pick up the story, suggesting that the “new” disease is greatly undiagnosed/undertreated; the market expands; drugs sales rise. And voila! Another blockbuster is born. (Direct quote from the
review)
Do you see the building blocks for a niche business in this description? Following Big Pharma’s lead can help you begin a small niche business and grow it into a financial success. Simply follow these steps:
1. Within your industry, identify a “wedge” that you can target.
2. Create a fancy way of describing the number one problem your product or service solves; make it stand out from any other site that offers the same thing.
3. Demonstrate, by way of strong benefits, how your product or service will solve the problem.
4. Tailor your marketing efforts to your “wedge” by these means.
5. As your marketing catches on, you will grow from marketing to just a “wedge” to marketing on a larger scale.
6. Voila! You have your own niche blockbuster business!
Such a process certainly takes time, but these 6 steps provide a solid foundation for any niche business to gain a foothold and grow into a success.
About the Author
Jeremy M. Hoover is an online article and content writer. If you need articles for promotion or for your website, contact Jeremy at his website, www.jhooverwebcopy.com . Read more marketing articles by Jeremy at his blog, www.jhooverwebcopy.blogspot.com .
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