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What Is Link Popularity And How Can I Increase This On My Website?
Gauging link popularity is a practice that most search engines
use when they rank sites for specific keywords and phrases. In
order to keep their clients happy, search engines are always
developing ways to make their results more relevant. In the last
couple of years, Search engines start giving more weight to
Links between sites with similar themes because they see links
as a vote of confidence and trust for your site and,
consequently, they tend to have a positive effect on your site
positioning.
What's Link Popularity?
Link popularity is the measure of inbound links to your web
site. Your Web site's link popularity is calculated by counting
the number of links coming into a particular page, and gauging
the quality and relevance of the links. This includes pages
linking from within your site as well as from pages on other
sites.
Link popularity is an important factor in determining your
site's importance and it's a decisive factor in your web site's
ranking in major search engines like Google, MSN, AltaVista,
Inktomi, and HotBot.
There are two ways on how to increase your link popularity.
1 - Link exchange or as known also reciprocal link or link
swaps.
Link exchange is an agreement whereby two webmasters agree to
link to each other from their respective sites.
There are many ways on how to exchange links such as:
- Exchanging small ads with other related web sites - This
method is a good way to promote your product or service and
yourself also.
- Articles Exchange - It's the most valuable method and becoming
a very popular mean of exchanging links in a more natural
fashion. Writing quality articles and exchange them with other
websites' partners will do a lot to your business success.
How to Find Link Exchange Partner Sites to Improve Your Link
Popularity?
Look for sites that are related to your site theme in some way
but not necessarily similar, and see if they might be interested
in exchanging links.
- You may do searches at your favorite search engines for
keywords like " link exchange", ad swaps", "link trade",
"articles exchange", etc. plus your most relevant keyword
phrases to the product or service you offer. Example: " link
exchange + dog training". Don't forget to include the quotation
marks to narrow your search.
- Find targeted sites in the web directories, such as Yahoo!,
LookSmart, or the Open Directory Project.
- Visit articles and ezine directories and find publishers for
articles exchange.
How Get Webmasters to Link to Your Website?
- Select some websites related to your area of interest.
- Make a list of the sites and publishers you want to contact.
-Contact your potential partners and inform them that you have
linked to their sites and request a link in return. Don't forget
to use a personalized email explaining why a link exchange would
benefit both sites.
2 - Inbound Links or as Known Also Natural Links or One-way
Links.
Inbound links are links from other websites pointing to your
website without to have to link them back. One-way link building
is a great way to improve your
link popularity and ranking in
the search engines. One-way links are more difficult to obtain
than traditional reciprocal links, but pay off in securing solid
long-term search engine ranking results.
How to Get Inbound Links?
- Submit your website to the major directories - A listening in
the directories will help you increase your link popularity and
they have a lot of influence over search engine results.
- Become an authority in your industry - There are a number of
specific ways you can show your expertise. One of the best ways
to show your expertise is to write about your subject of
interest.
If your site will be really interesting and valuable it will get
links natural way. Other webmasters will link to your website,
discuss about you and refer to you.
When another website votes for the quality of your website by
placing a link pointing back to it, you are obtaining natural
linking. The more you can build upon helpful articles, quality
content, FAQs, free service, white papers, etc. the better
reason for webmasters to link back to your website because of
the interesting information.
- Submit articles to ezine/newsletter publisher and articles
directories - Write high quality articles in your area of
expertise and allow others to post them in their sites or
publish them in their newsletters will increase your inbound
links.
- Participate to forums and discussion groups - Participate in
the discussion groups or forums as an expert who gives good
advice and place your website link in your signature file at the
end of your postings. If these forums postings are realized and
remain online, search engine continue to see them and the links
they contain.
- Build blogs - Blogs are good places where online users find
good content. Building a blog will benefit you in many ways such
as...
Search engines love blogs for their fresh content. If you build
a blog with quality content, frequently updated and you host it
on your website will boost your pages rank (PR) and will attract
webmasters to link to.
You may also build as many blogs as you want and host them with
a hosting service. Increase your inbound link by providing links
from your weblogs to your website.
- Submit your blog(s) to weblogs directories - Submitting your
blog(s) to weblogs directories will increase your inbound links
dramatically.
If you follow these steps you will get trusty websites to link
to your WebPages, your link popularity increases and enhance
your over all search engine positioning each time the search
engine robots or spiders come to index your web pages.
The best thing about this form of web promotion is that it's
literally FREE and is the most cost-effective way to improve
your link popularity.
About the author:
Gley Yahya owns the Strategic Internet marketing Website,
designed to help small business starters and owners create and/
or adjust their business to meet customers needs to make
building an email list a snap. If you need information and
assistance with your online growth, go to
http://www.email-list-builder.com. Or email to:
gley_yahya@email-list-builder.com
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