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Why You Need More Than One Affiliate Program
There are many reasons why not to have just one affiliate program.
Primarily, what happens when the one company that you are affiliated with changes
hands, policies, or just plain falls apart. The downline that you worked so hard to
build, and to have a business relationship is now gone. This downline will now be
busy finding another company to join. A true online business success can only be
developed with people. Consider this, how much interest will companies
have in their members that have no online contacts. I would think Zero. By having
more then one affiliate program, if a company folds, you will be able to retain 95%
of your downline. Your most online success asset.
Not to say that you should join just any affiliate program that comes along.
One must make sure that an affiliate program has value and is compatible
with your primary program. By value, does this new program compliment your
main program. By compatible, can you use this new program to promote/market
your main program? Will this new program attract new affiliates by offering
something
of value for free, offer notification of a new signup. Even the big companies have
figured out the best way to add extra efficiency to their products/service is with
a free offer. To realize any real contacts or money from your new program it must
intertwine with your main program. By picking a program that is similar to your site,
you can place the affiliate link on your website without it standing out like a yellow
taxi going down the street with all four doors open. Hey don't laugh, I see this
everyday! Because your website appeals to a certain audience, many affiliate
programs
do not appeal to your visitors. For example, if you sell baby clothes, why
in the world would you try to market heavy equipment?
It would be counter productive to place an affiliate program that does not meet
the above criteria. In other words, only put links on your sites that lead to your
other sites or personal interests. Make sure you are using them, not that they are
using you. ie Banner Exchanges. Some examples are: My Free Link Page,
Greenspun link directories, i/us Site Directories, Special Report Network, free
web pages, free banner services, free income programs. However, do not
overburden yourself with to many affiliate programs. Remember that the more
programs you have the more divided your time will be to promote/market your
affiliate links. This is especially true for part timers.
By integrating new programs within your main program, you will be able to attract
new contacts. Thus, creating a larger downline with each new program. New
programs can also generate more traffic to your website by providing
links to your website. One could say that a new affiliate program may become so
popular that it could become enormous, and create an online residual income that
will provide for you and your family for years to come. With a more diversified
business plan you can rocket your businesses and teams into an accelerated
Cyber Machine.
About the Author
Gary McLeod is the webmaster at mack49.com, a website
that specializes in internet marketing and promotion which
get results. They also provide downloadable ebooks for your
marketing strategies. Mack49 can be reached at:
http://www.mack49.com/ or 372 352-3489
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