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Marketing By Prospecting™
Marketing by Prospecting - a system of using marketing tools with prospecting skills. It is a strategy designed primarily for the small to medium sized business that doesn’t have a large marketing budget. Also, for divisions within large...

Marketing: Can I Trust You?
We live in an unprecedented era of communication. Because of this, your prospects are literally bombarded from all directions with marketing messages. They’ve heard so many hyped claims, that they automatically distrust them all. How can you avoid...

Marketing Classics - Must Read Books from the Greats
© 2004, John Calder http://www.TheEzine.net A large part of online marketing is really a high-tech version of classic direct sales techniques. From landing pages to affiliate recruitment to attracting list signups, all employ variations on classic...

MARKETING COMMUNICATIONS AND PUBLIC RELATIONS STRATEGIES FOR THE RECESSION
Many companies are now paying the price for following bad counsel during the 1999-2000 tech gold rush. While entrepreneurs and VCs vaguely understood that a strong marketing communications (marcom) and PR campaign is needed to create awareness,...

Marketing Conmen
A WARNING ABOUT THE MARKETING CONMEN O.K. what qualifies me to lecture or advise people on the pitfalls and scams so very evident on the Internet. Easy I've fallen down the pits and been scammed 'OFTEN'. We all like to make an Income from...

Marketing Considerations for Professional Services
It is nopt about more clients and more business, but better clients and better business Most professional service firms measure their marketing success through increased revenues. At their marketing briefings/debriefings all they talk about is...

MARKETING CONVERSATIONS, AND CONVERSATION STOPPERS
Where many marketing conversations get off-track are the ones you have with yourself, before you even pick up the phone or initiate the handshake. As independent professionals, usually at the helm of solo businesses, we sometimes find ourselves...

Marketing Doesn't Have To Hurt
If marketing seems to be the kingpin blocking your entrepreneurial success, here is a 2-step solution that can help you get back on track immediately. Marketing, that is the one thing that stands between many gifted...

Marketing Effectively to More Than One Audience
What's a small business owner to do if they have more than one audience to market to? Perhaps they need to attract clients but they also need to recruit business partners or vendors. Do they need two marketing plans or can they use one plan that...

Marketing ESP
Success in business isn't about always knowing what will work ahead of time. It's about taking action, paying attention to what does work, and being flexible enough to adapt and change. When it comes to marketing tactics like direct mail,...

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