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Marketing Essentials -- The :15 Elevator Speech
You're at a conference. Someone steps in the elevator, notices your nametag and asks, "What do you guys do?" Quick -- what's your answer? You've got 15 seconds before the doors open. For most business owners, getting to the crux of what they really...

Marketing For Business Leaders: 3 Steps To Increase Marketing Effectiveness
In the quest to increase results from marketing, companies tend to focus on tactics. They worry about creating a better brochure, upgrading the website, or running a new ad campaign. However, often the greatest leaps in marketing effectiveness...

Marketing For Just Cause
Cause marketing is a relationship between a for-profit and a nonprofit that brings in money and resources for the nonprofit, while providing credibility and goodwill for the business. According to the IEG Sponsorship Report, this category grew to...

Marketing For Success: 4 Strategies for Online Businesses
The success of any online business depends in large part on where and how it's marketed. After all, a website sitting all by its lonesome in cyberspace isn't going to do much good; people have to be able to find it first! But that's only where it...

Marketing for the Beginner
Copyright 2005 Mark McCormack Marketing can be an extremely frustrating experience. With all the “make cash fast” schemes it’s easy to get sucked into a marketing experience. The opportunity itself may have potential but only if YOU as a...

Marketing for the online generation
Ten reasons why online surveys are the future of marketing Customers are tough cookies. They’re extremely media aware and increasingly cynical – it’s a clever marketeer who can get under their skin. Online surveys reinvent the traditional format...

Marketing From The Inside Out
Marketing From The Inside Out by John Colanzi The "Magic Bullet" seems to be what so many marketers are looking for. They want a secret technique or method to guarantee their success. I'll let you in on a secret. They're looking in the...

Marketing Fundamentals
Marketing Fundamentals: Positioning and Brand Development by Pro Hawaii Communications http://www.prohawaii.com Positioning In an over-communicated marketplace it is vital that a company establish its own unique identity, also...

Marketing Genius Spotlight - The Simpsons (Ashley and Jessica) - Make it work for you too!
The Jessica & Ashley Simpson team are to be highly commended for their marketing genius. Say what you want about the girls but the fact is, they're everywhere and are successfully marketing the heck out of themselves. The half hour...

Marketing Genius Spotlight - The Simpsons (Ashley & Jessica) - Make it work for you too!
The Jessica & Ashley Simpson team are to be highly commended for their marketing genius. Say what you want about the girls but the fact is, they're everywhere and are successfully marketing the heck out of themselves. The half hour...

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