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Marketing is a Long-term Investment
"Dig your well before you're thirsty" is the title of a wonderful book by Harvey Mackay. It is smart advice for investing your money, "Save your money before you need it", or growing your business, "Market today for tomorrow". When times are...

Marketing is a Patience Game
“Get your positioning and your programs implemented properly, and the numbers will come. But you’ve got to have some patience.” – Jack Trout with Steve Rivkin “The New Positioning. The Latest on the World’s #1 Business Strategy” One of...

Marketing Is a System, Not an Event
Small business marketers love the chase. Love the new fangled way to make the phone ring. They love to think of a marketing promotion as a single event. But it’s precisely this view of marketing that holds most small businesses back....

Marketing is How You Show Others How You Can Help Them
If You're Too Pure to Take the Final Step, Why Even Begin the Journey? "Marketing" is How You Show Others How You Can Help Them, Including Selling Yourself for Jobs and Promotions by Richard Stooker Many people, especially including...

Marketing Is Like Rolling A Snowball Downhill!
When you were a child, did you ever make a large snowball and roll it down a steep hill? You were probably amazed out how it kept gathering more snow as it traveled and the faster it went. I can remember doing that as a child. I grew up ...

Marketing Is More Than A Token Process
“Necessity is the mother of invention!” The first time I heard this was nearly twenty years ago when I was introduced to Tony Robbins’ material. I was listening to, and applying, information from his thirty day series. I have to admit, the first...

Marketing is NOT Manipulating
Marketing is NOT Manipulating. You may use this article in any responsible way. Please leave the footer intact. Marketing is Not Manipulating. Yvonne Finn Copywright: 2004 Marketing is actually the opposite of manipulating. When marketing is...

Marketing, Lead Generation, and Research: A 3-in-1 Solution
I Hate Cold Calls Long before I started my business, I realized that I wasn't good at telephone sales and that I would need to generate leads in another way. I developed a sure-fire way to generate those leads, interest in me, and my business,...

Marketing Lessons From A Las Vegas Hooker
If my story about on Marketing Lessons from a Las Vegas Strip Club, made you blush, you should stop reading now. Last week, during my Music Business Brainstorm in Las Vegas, a couple of my clients decided on a few room service options which the...

Marketing Lessons From A Las Vegas Strip Club
Just got back to Nashville after 11 days in Las Vegas. I was there primarily to do my first Music Business Brainstorm of the year. This is when I bring in clients, lock them in a room, and we systematically go through their biggest music business...

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