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Marketing Maxims for Today's Challenging Economy
Marketing Maxims for Today’s Challenging Times These are turbulent times for all businesses - necessitating streamlined marketing processes that are finely honed to mesh with today’s sputtering global economy. 1) Don’t stop advertising...

Marketing Maxims for Today's Challenging Times
These are turbulent times for all businesses - necessitating streamlined marketing processes that are finely honed to mesh with today's sputtering global economy. 1) Don't stop advertising because the economy is sluggish - increase it, as many...

Marketing Metrics: The Science That Makes the Art of Advertising Profitable
Would your sales increase if you got more leads, prospects, callers, or visitors coming to your business? Wouldn’t it be exciting if there were a way to achieve this while reducing your marketing costs at the same time? Well, there is a way and...

Marketing-Minded Financial Planners--Appearing on TV? Tell the World!
It doesn't matter how cruel the reality programs get, there always seems to be an endless supply of people willing to humiliate themselves to get on television. There's just something exciting about appearing in front of millions of people. Just...

Marketing-Minded Financial Planners, Create Your Very Own Story to Get Free Publicity
One big mistake that many marketing-minded financial planners make when contacting the media is to drop what's called an "information dump." Sending a reporter statistics on the growth of your business (no matter how impressive) or on the success...

Marketing-Minded Financial Planners, Don't Hold Back Information From the Media
Some financial planners think that they shouldn't share their top tips with the media. I can see some validity in thinking this way. After all, the media is going to deliver these tips to the public at practically no charge. Then all those people...

Marketing-Minded Financial Planners Find Free Publicity on Google and Yahoo
When a big story breaks, hundreds of media people begin searching for subject-matter experts to interview. They are also suddenly very receptive to stories that tie into the big story. But...the window closes as quickly as it opens, for two...

Marketing-Minded Financial Planners, Focus on Main Points During an Interview
You never want to inundate a reporter with information, but you don't want to be branded a one-trick pony either. That's why I recommend coming up with three key points for every interview you do. In advance of every media call or interview, think...

Marketing-Minded Financial Planners Get Free Publicity by Choosing the Right Outlets
Sure, any publicity is good. But don’t invest time and effort to be in “Lucky: The Magazine for Shopping” if your major topic is planning for college. Go where your market is! Which media outlets are the best for you? Easy answers – and the Home...

Marketing-Minded Financial Planners, It's Not Who You Know But What You Know
Almost every day, I hear the same question, over and over, from motivated, well-meaning financial planners who want to use publicity in their marketing mix. It goes something like this: “Who do you know in the media? (Or, sometimes they frame it...

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