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Marketing-Minded Financial Planners, Join Your Professional Organization to Get Free Publicity
Unlike some professionals like lawyers and doctors, financial planners aren't required to be members of a professional association. However, if you want to take advantage of a great way to get free publicity, you marketing-minding financial...

Marketing-Minded Financial Planners, Make Your Web Site a Resource for the Media
Reporters, by nature, are curious people. If you can get them to come to your web site, they will probably poke around and spend a few minutes there, learning about your business and your capabilities. If your web site is any good, this should make...

Marketing-Minded Financial Planners Piggyback on "Topic A" to Get Free Publicity
That big story the media pursue each day is what I call Topic A. And even if it doesn't seem to have anything to do with financial planning, it often lead to huge media visibility for you. Often, Topic A has a controversial element, such as when...

Marketing-Minded Financial Planners: Put Extra Content in an E-Zine
As you start getting more media-savvy, you'll find yourself coming up with more and more information and ideas to help the public. Not all of these ideas will strike the fancy of your media contacts, but don't let them go to waste—become a media...

Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity
In this great country of ours, there are basically three ways to get yourself tons of media coverage. You can be a celebrity. Try becoming a TV, movie or sports star. That’s a good start. You can become notorious. Getting arrested, or enmeshed in...

Marketing-Minded Financial Planners, Use This System to Track Publicity Progress
Tracking your correspondence with reporters, via phone or email, is important for two reasons. First of all, promises to follow-up can slip between the cracks of daily business and cost you a change at free publicity. Second, you don't ever want to...

[Marketing Minute] - "2 Little-Known Profit Boosters!"
[Marketing Minute] - In just 60 seconds I'll show you... ----- "2 Little-Known Profit Boosters!" ----- Ready, set, go! 1. Increase your profits by 25% or more in 10 minutes or less. How? Simple. On your web site's order forms, make...

Marketing Miracle Phrases
"...A powerful agent is the right word..." --Mark Twain And what true words those are! Your marketing efforts have the ability to succeed or to fail based on the words you choose to represent your products, services, and yourself in your ads. You...

Marketing Miracles - Do they just happen?
A simple answer to that is: Yes, Marketing Miracles happen! But, these marketing miracles do not just happen. The process is not instant. It is sequential. It takes planning and the planning requires decision and focus. The decisions must be...

Marketing Mismatch
Marketing mismatch When pitching a product or service to a market segment, logic suggests taking the target audience’s lifestyle and a few other odds’n ends into account so that you have a fix on likely uptake. South African medical insurance...

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