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Slow Down Marketing
I work in retail as my day job and meet over a hundred people a day. Interesting people, strange people, people I may like to know, people I know I would hate, people that I wished I would never had met, people with problems, people with...
Small Biz Marketing Stategy: When To Launch A New Product
The first question an entrepreneur should ask himself when contemplating whether to extend his product range is "why would I do that?" A good share of the entrepreneurs I know have a tendency to extend their product range in a very curious,...
Small Business Marketing, According to Seinfeld
What could Seinfeld possibly have to do with marketing a small business? As it turns out, all small business owners could take a few lessons from the show that brought us such popular phrases as “Man Hands” and “master of your domain”. The Coffee...
Small Business Marketing And Advertising: Branding vs. Direct Response
Too often, small business advertising and marketing campaigns prioritize branding at the expense of direct response--i.e., actually getting leads and/or sales right now. That is almost always a foolish and even dangerous proposition. Small Business...
Small Business Marketing: Are We There Yet?
Small business marketing is not like taking a family vacation. Did anybody take a family vacation this summer? Do you have children of your own, or do you remember what it was like when you were a kid taking a trip somewhere? I can still remember...
Small Business Marketing: Are You Using a Net or a Spear
When I was back in college, over a decade ago, I decided that when I was done I would run off to Alaska and work in the fishing industry. The lure of hard menial labor and the outdoorsman’s life seemed so tantalizing to me after having toiled away...
Small Business Marketing Magic
Once upon a time, in 1969, there was a young woman who had a dream of starting her own company. She had ideas, talent and work ethic to spare but what she didn't have was cash. After careful research she found that marketing would cost more than...
Small Business Marketing: Overtaking Your Competitors
Few businesses keep tabs on competitors, yet such knowledge can give you a distinctive competitive edge. Building a file on them, looking at everything from the customer’s viewpoint and asking suppliers and employees what they know about them can be...
Small Business Marketing Plans Are Bad For Business
If you are a small business owner or independent sales professional and you are working on, thinking about or reading about creating a marketing plan - STOP!!
So many so called "marketing experts" say you need a marketing plan and puke out all...
Small Business Marketing - "Sales" As A Positive Experience
No matter what your age or stage in life, some words come with preconceived meaning. "Sales" is one of them. For most people, it means being put in a position to have to buy something you don't want at a price you can't afford. Therefore, how do you...
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