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SMS Text Messaging for Easy, Targeted and Responsive Online Marketing
It is no secret that advertising is not trusted that much by consumers. Sure, it works, but what is the response rate? Banner ads are lucky to score a 1% click-through rate nowadays. And even then, the person who clicks through walks in cautious....

So You Don't Have a Marketing Plan: Why Not?
“In today’s world of business it is more important than ever to reach, connect and communicate with your customers, because if you aren’t, someone else is,” says Pauline Tonkin, Principal and Marketing Director of Hunter Marketing Group. This is...

So You Think Marketing Has Changed
With the proliferation of the Internet, the meaning of the word "marketing" has also proliferated. There seem to be as many definitions of marketing as there are marketers. Many see marketing as a series of tactics or gimmicks. Some push pyramid...

Soaring With the Direct Marketing Eagles
Many years ago, there was a popular humorous say that went something like, "It's hard to soar with the eagles when you hang out with the turkeys." The message of course was that your accomplishments are limited by those that you spend most of...

Social Networking - The Next Great Marketing Medium?
There has been a virtual explosion of social networking sites in the past couple of years. Even the big players like Google, Yahoo and MSN are getting into it. With so much interest in how social networks work, one begins to wonder if there...

Social Networks - Search Engine Marketing for Web2.0
There are few Search Engine Marketers who would debate that most community based websites are favored within Search Engine Results’ Pages or SERP. These Web2.0 sites also have high Google Page Ranks. Links from these could help increase your...

Social Proof a Powerful Marketing Tool
Everybody's doing it then I can do it too. This is the mentality that many of us have when it comes to making a choice in our life. Why do we do this? We do this because we all like to make the right decision when it comes to spending or making a...

Soft Marketing Strategies
Whether you are marketing on-line or off-line, your potential customers are scared, scarred, and skeptical. Consumers, today, are quite resistant to sales messages. In the mid 70's, a store could run a "10% off" sale and people would flock...

Software Marketing Creativity
Marketing is about creativity. Outside of posting shareware on download sites there are numerous promotional opportunities available to independent software developers. The first thing that I’ll mention is developers need to take full advantage...

Solid Internet Marketing Strategies
It's so easy to fall into a 'labor of love' - painstakingly revamping our websites so that they look absolutely 'perfect' ... or pouring our heart and soul into creating the best product possible, one that's sure to draw rave reviews. The...

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