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Email Marketing Lesson: Your Marketing Reminds Me Of My Grandmother's Saggy Underwear
I moved into a new office recently and was unpacking when I realized I was fading fast and needed a caffeine fix. Seems my Starbucks cappuccino machine had gotten lost with the movers. I panicked.
"Now what?" I thought. I had never gone a full...
Making Money with Affiliate Programs – Part II
In this holiday season online shopping is hotter than ever! According to US Commerce Department online sales continue to grow with a robust 25-27 percent this year over 1992. Online holiday shopping at a rate of 10 percent is also considerably ...
Starting Out With Affiliate Programs
Copyright 2005 Mal Keenan Let’s start with an important fact. Though you can earn from affiliate marketing even without the benefit of having your own website, it is still a much better option that you get one. A website is the anchor of your work...
WHAT IS AFFILIATE MARKETING?
Affiliate marketing refers to the promotion of products or services through affiliates. Affiliates are usually other webmasters and ezine editors who choose to act as sales people on behalf of their principals for a commission on every sale. ...
What Is Google Poodle & How It Will Help You
This is an extremely useful tool that will help you get an idea of how your site will look in google search engine results. See how search-engine friendly your site is, and can the spider crawl it easily? This will determine whether or not you will...
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7 Steps Organic Search Sngine Optimization in 2006.
Last month Google wrap-up its Jagger updates and we have seen
changes in rankings of many sites. Basically this is one
indication before the beginning of New Year that crawlers are
getting smarter and smarter and have much better filters for
producing relevant search results.
Search results are the most important thing for any search
engine. Giants like Google, Yahoo, MSN are working more on
producing the filtered results, so that results match the
queries. I still feel organic SEO will have edge over others.
Sites which are well structured and have balanced contents will
improve there rankings. Soon SE's will filter out maximum sites
which have duplicate contents or involved in content spamming.
Below are the few things which should be the focus areas for a
website owner:
1. Ranking mostly depends upon the maturity of the site. Older
sites will have better rankings and will have more indexed pages.
2. Site structure is the most important factor in producing
higher rankings. I am not debating the theme based sites or a
journalized site, but talking about structuring the contents of
the site in a proper manner. SE's should know where your home
page is located.
3. Relevancy of contents. This is another important aspect and
site owners need to work on it. Meta tags are irrelevant to some
extent, but important is relevant contents on site. Each section
of the site should contain unique contents, to obtain desired
results.
4. Design the site for humans not for crawlers. Usability factor
should be analyzed properly and more and more focus should be
given towards human visitors so that they can easily navigate
your site.
5. Say no to
invisible texts. This is unacceptable practice. I
still believe larger texts which can be read clearly by human
eyes. Invisible text or contents may lead your site to delete
permanently from search index.
6. I am a strong opponent of Text link trade. This is my
personal view. Few good incoming links from major directories
can help your site's performance in search engines. Even after
you go for a link exchange or a buy a link from a broker, you
need to find links from the sites which are higher rank than
yours, legitimate site offering few outbound links and should be
relevant to your site theme. Please stay away from sites which
are made only for link exchange.
7. Review and updates for your sites. Your designer must focus
on designing clean codes. A monthly updates in your site will
help a lot. Each month or biweekly you must review your site's
performance and act according to that.
Above are few quick shots for obtaining better results in SE's
in the year 2006. Please read More article on Search
Engine Optimizations 2006 and Online Marketing Promotions
here. Please took your time and read my Marketing Blog
About the author:
Arun Tibrewal is an online marketing expert with 14 years of
experience. Presently he is the CEO of an outsourcing company at
www.kpoweb.com. More articles of him can be find at his Free online marketing guide here.
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