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Myths and Misconceptions About Starting an Online Business
Copyright 2005 MHG Consulting
Are you trying to start an online business? Are you overwhelmed
with the many online business programs available or concerned
that you'll lose money by investing in them? While many offers
sound too good to be true, there are some very good ones
available - but how can you be sure? Learning to read 'between
the lines' will better prepare you for what's really involved.
Why do most people fail with their online business? In the first
3 months usually?
It is because they fail to plan and plan to fail.
You need to determine what you want to sell first, it doesn't
even have to be your own product. Find some good resale right
products that you can sell just like your own.
Expect to succeed! Put the time, effort and whatever money is
needed and test your promotions. Always test to find out what
works and what doesn't. That is another subject for another day.
Here are some common phrases used to promote online businesses
and what they really mean:
#1 - Simple & Easy
Simple and easy depends on who's speaking. A doctor may tell you
it's only a 'simple procedure' but that doesn't mean that you
should attempt it yourself.
Many online businesses ARE simple to operate. If you understand
how it works you will be amaze^d at the simplicity - but getting
to that point will require time and experience. You may just
need to try a few to get a 'feel' for the business before
deciding which one is easiest for you.
Those who have learned from experience can look back and see how
simple it COULD have been if they'd known what to do all along.
Finding a trustworthy guide can be a great assistance to your
business efforts.
#2 - Anyone Can Do This
Sorry - starting a business of any kind is stressful and
requires a learning curve. If you are attempting an online
business out of desperation or the belief you will make easy
money you will face enormous obstacles. On the other hand, if
you are truly seeking a business you can learn, work at and make
a living from, you will find something online that fits your
needs.
Studies of successful business people concur that those who make
it have common qualities of persistence, patience and desire.
These qualities are essential when trying to
start an online
business - do you have them?
#3 - Turnkey
The term 'turnkey' use to mean that a business was set up and
ready to go. You will find the term in business classifieds
where the new owner can just step in and start running the
business. Unfortunately some marketers use the term to suggest a
business is fully automated - that there is no work involved.
There is always work involved. If the business really is turnkey
than you will begin work right away because it has already been
set to go. If you want an automated business you will have to do
the work to make it automated. Either way, nobod^y is going to
give you an automated, turnkey business that makes money - they
had to do the work, so why would they share it?
#4 - It Won't Cost Anything
You absolutely CAN set up an online business with no money, but
be prepared that a combination of no money and lack of
experience will stifle your efforts immensely.
Most individuals who start or run a business with no money have
learned how to make use of the best FRE^E techniques through
experience. They have paid their dues by trying businesses that
cost money. They have spent time in and around their industry or
market and they've been able to see where they can cut costs.
If you are prepared to spend a LOT of time researching before
starting your business you may be one of the few who does it
right the first time. For most people though, expect to pay
something towards your online business education before seeing
results - you just can't bu^y experience.
Online business obviously has its share of work involved, but
finding the right one has enormous payoffs many people are
willing to sacrifice time and money to achieve. Running your own
business is satisfying and can give you more time to do what you
really want to do in life.
Creating a successful online business is within the grasp of
nearly everyon^e who is prepared to stick to it. Face the task
of starting your business with realistic expectations while
continuing to dream big and you may just surprise yourself!
About the author:
Dan Farrell is the owner of "Newbie's Guide To Online Fortunes"
with 100's of niche business ideas and essential startup
business tools. http://www.localbusinesstools.com/newbie
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