|
|
|
Double Your Income With This Best Kept Business Secret
What is the one element that your business can't survive without? Here's a clue. Without effective implementation of this one element, your business is sure to fail. Is it a great business plan? Is it dynamite web copy that sells? Is it super...
Free Online SEO Tools
For anyone wanting to do a bit of their own Search Engine Optimisation, there is an abundance of free online SEO tools available on the internet. Most of them provide some pretty impressive statistics and information to help you optimise your...
How To Achieve Targeted Reach Through Banner Ads?
When you run a banner advertising campaign, your strategy should be to achieve as much focus as possible in audience profile and then look for ways to get wider audiences within that profile. You want targeted reach. Let’s look at some ways to...
Keyword Ownership: What it is and Where it's Headed
Keyword Ownership: What It Is and Where It's Headed? By: Richard Zwicky Published: August 20, 2003, SiteProNews. Have you ever got one of those silly emails that offers to let you own a keyword? Silly question. How many such emails do you get...
Motivating Shoppers with Online Coupons (Part 2 of 2)
Last time we discussed how online coupons and promotion codes can motivate buyers. We discussed examples of coupons and some of the aspects of these offers that can boost sales and generate urgency to a purchase. Today we’ll focus on how to...
|
|
| |
|
|
|
|
|
|
Local results provided by search engines point customers in the right direction
Local customers know where to find local businesses...the Internet.
Through search engines and directories, the Internet provides a quick and easy place to choose a local merchant or business.
Just because the Internet is worldwide doesn't mean local businesses can't benefit from having a website and a presence in the search engines. Realizing the benefits of local searches Google recently launched “Google Local.” This feature allows searchers to enter in their zip code and search using keywords. When the results are returned they provide the address and phone number of the businesses. Google and MapQuest have partnered to provide maps and directions to the locations that are returned in the search. Yahoo, AOL and MSN also have local capabilities.
The Kelsey Group and ConStat have found that 70% of US households use the internet to shop for local products and services. http://www.imediaconnection.com/news/5319.asp
More and more people are turning to search engines and online yellow pages to search for local companies. A website allows for business owners to
provide more information about their products and services than a full-page ad ever could.
An important update to make for your site is adding your physical address to your site pages, in the footer perhaps. This will ensure that the search engine's indexing spider or bot pick up the address for inclusion in the search engine. Search engine optimization (SEO) is also important so that not only is your address being pulled for inclusion in local results, but your site is found for the correct terms that describe your business. SEO can be performed on an existing site or as part of the development of a site. Local Search Engine Optimization
About the Author
Alyssa Duvall is an Internet marketing and a Search Engine Marketing Specialist. She provides proven results for Website promotion. More articles can be found at
http://bigoakinc.com/seo-articles/seo-articles.php
This article may be freely reprinted as long as all links and author information remain.
|
|
|
|
|
|