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Evaulating Web Site Performance
Setting up a website is the very first step of an Internet
marketing campaign, and the success or failure of your site
depends greatly on how specifically you have defined your
website goals. If you don't know what you want your site...
How To Make Money With A Home Based Business
There has been much talk and a great deal of advice over the years relating to working from home. A lot of people are doing it and more than a few are earning their income entirely from their home based business.
Business Opportunity magazines,...
THREE ways You can Use the Ezines to Increase Your Sales
***1. FIRST PROMOTIONAL METHOD: Write ezine articles and submit to ezine publishers-
Writing ezine articles is one of the three best promotional methods that I'd ever know. (search engines and free ebooks are other two in my experience)....
Top 3 Ways To Boost Your Affiliate Commissions Overnight
The ideal world of affiliate marketing does not require having
your own website, dealing with customers, refunds, product
development and maintenance. This is one of the easiest ways of
launching into an online business and earning more...
Use Online Auctions to Promote Your Business!
When they first appeared on the scene, online auctions were used mainly by people looking to get rid of old heirlooms or collectors in niche markets (stuffed collectibles, etc.). Now, it seems like everyone is participating in online auctions....
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"Achieve Promotional Success Online Via Many Avenues!"
In a study released earlier this month by Forrester Research,
http://www.forrester.com/, the conclusion was reached that
those of us wanting to engage in online marketing should
focus particularly and more aggressively on viral marketing.
However, that was just one element of the "shot-gun" style
of online marketing that was proposed in the report.
A glitzy Web site devoted to the product or service, use of
direct e-mail marketing, banner ads and strategically placed
advance launch info to cultivate fans and customers were
the main elements proposed.
Also proposed but to a lesser degree of importance, offering
a free download or sample, forming partnerships with related
product or service company sites and building "online buzz
teams", that is, people hired to talk about your product or service
in a very positive light via online forums, chat rooms and discussion
mailing lists.
It is nice to know that research we compiled in 1996 stating
that online promotions must be "multifaceted" was very
much ahead of its' time.
:-)
The Secret to online business success or even successful
Exposure of a non-commercial Web Site is through constant,
Persistent, multi-faceted Promotion. And to promote your
Internet presence you need to utilize the Basic 5 outlined here:
1. Email is the foundation.
2. A Web Site is the "Main Building" standing on
the foundation of Email.
3. Newsgroups offer unique Exposure possibilities.
4. Search Engines and can provide much Exposure!
5. Online Ads can provide far
reaching worldwide Exposure.
You can view our short report in greater detail at:
http://emailexchange.org/promotion.html
Considering we compiled the research for the above web site in
1996, it is amazing just how relevant it is even today.
About the Author
A.T.Rendon is an entrepreneur and published writer.
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