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A Beginner's Checklist to Promoting an Online Business (Part 2)
This week we continue with Part 2 of our 3-part series on how to market your online business. Part 1 is available at http://onlinebusinessbasics.com/articles/checklist1.html . As much as we all love free stuff, an Internet business is still a...
Did you ever wonder how the big boys in Internet marketing build lists fast?
Did you ever wonder how the big boys in Internet marketing build lists fast? I'm pretty you know by now that building a list of subscribers is one of the MOST important parts of your online business if you want to make any real money. If you...
How to Build Website Traffic
Websites are fiercely competing with each other to gain new
visitors. For any ecommerce site to succeed, it must capture the
interest and the trust of its visitors. It is not enough that
your site is perfectly designed or has the latest in...
Paid Directory Submission Checklist.
Every online business needs traffic, which comes with increased visibility on the web. One great way to get noticed is to get listed in the major directories. Links from good directories increases your site's visibility many fold.
There are...
Self Perpetuating traffic
Ah, that Holy Grail, visitors gravitating towards your site like steel to a magnet. Is it possible to obtain TRULY viral traffic generation techniques that feed on each other and replicate automatically without your input? We all know about...
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"Achieve Promotional Success Online Via Many Avenues!"
In a study released earlier this month by Forrester Research,
http://www.forrester.com/, the conclusion was reached that
those of us wanting to engage in online marketing should
focus particularly and more aggressively on viral marketing.
However, that was just one element of the "shot-gun" style
of online marketing that was proposed in the report.
A glitzy Web site devoted to the product or service, use of
direct e-mail marketing, banner ads and strategically placed
advance launch info to cultivate fans and customers were
the main elements proposed.
Also proposed but to a lesser degree of importance, offering
a free download or sample, forming partnerships with related
product or service company sites and building "online buzz
teams", that is, people hired to talk about your product or service
in a very positive light via online forums, chat rooms and discussion
mailing lists.
It is nice to know that research we compiled in 1996 stating
that online promotions must be "multifaceted" was very
much ahead of its' time.
:-)
The Secret to online business success or even successful
Exposure of a non-commercial Web Site is through constant,
Persistent, multi-faceted Promotion. And to promote your
Internet presence you need to utilize the Basic 5 outlined here:
1. Email is the foundation.
2. A Web Site is the "Main Building" standing on
the foundation of Email.
3. Newsgroups offer unique Exposure possibilities.
4. Search Engines and can provide much Exposure!
5. Online Ads can provide far
reaching worldwide Exposure.
You can view our short report in greater detail at:
http://emailexchange.org/promotion.html
Considering we compiled the research for the above web site in
1996, it is amazing just how relevant it is even today.
About the Author
A.T.Rendon is an entrepreneur and published writer.
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