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Actually Working to Make Money on the Internet
There are many people out desperate for more money. Unfortunatly, most of them are desperate for a lot of money very fast. Thousands of internet sites prey on these people. In fact, these sites are around because their owners also...
Autoresponders - Put Your Business On Autopilot
Autoresponders are one of the top promotional tools available online today. They are also known as mailbots, automatic email and email on demand. They were derived from the very popular fax on demand and designed to automatically respond to any...
Earn More Money in Your Online Business by Creating a PIG
If you really want to earn more money with your at home business than you need to strongly consider adding a P.I.G. Obviously, I am not referring to the questionably adorable pot bellied pig that many fine people have adopted for a pet. The...
Linking Strategy In The Post-Jagger Period
“Please take down my link.” I never thought I would live to see the day that I would get an email like this, but the latest Google update has caused some people to panic. This particular person thought that his site would be penalized if he had a...
What "Big Pharma" Can Teach You About Niche Marketing
A recent newspaper review of a new book, Selling Sickness, got me thinking about niche marketing (The Globe and Mail, Saturday, August 6, 2005, D8-D9). The book in question considers case studies that purport to show how “Big Pharma” (the entire...
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Are You Using The Four Letter Word?
The most powerful word in the marketing dictionary is made
up of just four letters: F-R-E-E.
It doesn't matter what kind of product or service you're
promoting, if you can use the word FREE in your advertising
and marketing, then your response rates will shoot up.
People like FREE stuff. In fact, many people simply can't
resist the word FREE!
The problem is, you can't use the word FREE unless you
actually have something FREE to give, for example:
Click Here To Download The FREE Demo!
Contact Us For A Price Quotation - It's FREE!
Take The FREE Tour Of The Member's Area
Order Now And Get ***** For FREE!
Subscribe To Our FREE Newsletter!
These are all effective ways of introducing the magic word.
However, the best FREE idea of all is the FREE ebook.
It doesn't matter what kind of product or service you sell,
you can use FREE ebooks as a promotional tool to carry
your advertising AND build your reputation.
By creating an ebook that is related to your product or
service, and by giving that ebook away for FREE, you
achieve three things in one go:
You give yourself a legitimate reason to use the
word FREE in your advertising and promotion.
You generate FREE publicity for yourself by promoting
your product or service from inside your FREE ebook,
You build your credibility by making your book useful
and relevant to your target market.
To get the most out of this great FREE promotional tool,
keep these points in mind:
The ebook must be more than just a blatant ad for
your product or service. This
could damage your
reputation rather than enhance it. Keep your
self-promotion present without being 'in your face'.
The content of your book must be useful and
relevant to your target market. There's no point
in giving away a FREE ebook that contains Internet
marketing articles written by other people, if you're
promoting guitar lessons. You'd be much better off
doing a bit of research online and creating a short
ebook on the history of guitar playing. After all, the
primary aim of the FREE ebook is to build your
reputation in the eyes of potential customers.
Encourage other webmasters/e-zine publishers to
freely distribute your book to their visitors/readers.
Be sure to state this clearly inside the book and
anywhere you make the book available for download.
Offer to create customized versions of the ebook
for those webmasters who want it. For example,
you could place an ad for the webmaster's site
on the cover page. This will encourage him/her
to work harder at giving it away, thus spreading
your message to more people.
Promote your FREE ebook by listing it on shareware
sites and in ebook directories as well as on your
own website and e-zine.
So, get busy. Ask yourself what it is that your target
market is interested in. Make a book that feeds that
interest and then start giving it away!
About the Author
Michael Hopkins is owner of BizzyDays eBook Publications.
Download Brand New Original eBooks for FREE at:
http://www.bizzydays.com
Download The eBook Publishing Success Package at:
http://selfpublishing-ebooks.htm
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