|
|
|
Ad Copy Inspection - Cover These 12 Points!
You’re ready to launch that new product or promotion, & you’re really counting on a piece of advertising copy to come through for you.
You’re looking for stellar results! And, you’re determined to do everything in your power to get them. Which...
How to profit from your affiliate
=An Affiliate program will enable you to recruit an unlimited number of individuals to sell a product or service for you. The key to obtaining affiliates is to offer a nice commission for each sale. The higher the commissions, the more affiliates...
The 52 Top SEO Tips – Here Are 10 Of Them
From the obvious to the "Hey-I-never-thought-of-that-great-idea-before", here are 10 of the top 52 tips on how to optimize your website for its turbo-charge rocket ride up the search engine rankings.
Deep linking. Make sure you have...
Understanding Google's Algorithm
What is the Google Algorithm? An algorithm is a mathematical equation that uses certain information from your website in order to define its rankings. If you're looking for a printout of the specific equation Google uses to rank sites and how much...
"Which ONE Traffic/Sales Building Strategy Should You Choose?"
OK, so you have finally managed to get your business setup online. You have the three major components in place...
1. A product or service of your own
2. A website that converts visitors into buyers
3. A follow-up system that steadily grows your...
|
|
| |
|
|
|
|
|
|
Turn Your Old Articles Into Profitable E-mail Courses
If you've written numerous articles, you can use them to further promote yourself and your business, e-zine or web site.
You can re-use your old articles by transforming them into another form of promotional tool.
And one way to re-use them is by turning them into e-mail courses. By doing so, you'll be able to offer a new product that will help you establish your credibility as a business owner, e-zine publisher or web site owner.
Even though you'll make use of old articles, you won't be offering a re-hash.
Why? Because once you transform your old articles and gather them together to form an e-mail course, you add a more focused learning dimension to them. For this, you're able to create a new and effective marketing tool.
So how do you do it? In a nutshell:
1. Gather all your articles and find a common theme among them. If you've written a number of articles aimed for beginning online business owners, these articles can make up one e-mail course. Your e-mail course can be a short one (2-4 articles) or a long one (5 or more).
2. When you've identified a common theme, arrange your articles in a way that provides some sort of logic or flow to them.
3. Assign one article as one e-mail module or follow up. If you're using 4 articles, your e-mail course would consist of 4 modules or follow ups.
4. Take a good look at each article. Does it look like you can weave the activities within 'lessons' or will it require you to separate the 'lessons' from the 'assignments' -- information first (your re-written article) and then hands-on activities or tests after?
5. Do your articles use the 'you' voice? If not, re-write as if you're telling your friend a story. Do your articles sound formal? Even though you're 'teaching' something, strive to keep it lighthearted. Be engaging and friendly, but never be too flippant or condescending.
6. Include additional resources at the end of each module or follow up. These resources could be online references and researches, and even more intensive lessons.
7. Proofread.
8. Insert your promotional texts in the beginning, middle or end of each module or follow up. However, don't overdo this. People who will request your e-mail course are going to see through you once they find out that your promotional texts far outweigh the lessons and valuable instructions in your e-mail course. Put value over the content of your e-mail course first and your workshop takers will trust you and believe in your expertise.
9. Put your e-mail course on autoresponder and set the time each module or follow up will be sent. You can use free or fee-based autoresponders.
Before you announce your e-mail course, test and re-test it thoroughly. When you're certain everything is fine, go ahead and announce it.
Copyright (c) Shery Ma Belle Arrieta-Russ
About the Author
Shery is the developer of creative, motivating and fun e-mail courses for writers. Sign up and take an e-mail course today -- free! -- at http://WritingBliss.com. She also authored the e-book that lets you create your own original and profitable E-mail Workshops, eCourses and Tutorials in only 3 days! Visit http://EmailWorkshopsHowTo.com for more info.
|
|
|
|
|
|