Search
Recommended Products
Related Links


 

 

Informative Articles

How I offered my products at a massive discount without lowering my price.
Copyright 2005 Michael Lever If you're an online merchant like me you'll know how hard it is to attract more customers. You'll probably agree that customer acquisition is the number one challenge for any online merchant. Word of mouth is...

How to avoid the top 5 time wasting activities in your internet mlm home business
Many people love to build their internet mlm business from home on a part time basis. Therefore because it is part time so you need to really be very focused before you can earn serious amounts of money. This article highlights 5 major time wasters...

Search Engine Optimization - Do-It-Yourself or Hiring Someone
Anyone who has had a website for any length of time has already come to the realization that to succeed, you need traffic, and to get traffic, unless you have some pretty deep pockets for more traditional forms of advertising, search engines are the...

SindexX.com - Offers Free Gambling Site Reviews
SindexX.com has started offering online gambling site reviews for all the top online gambling sites. We review everything from BoDog.com to PartyPoker.com. We go the extra mile for our users to ensure that you find the sportsbook, casino, or poker...

Starting Your Home Based Business On A Shoestring Budget
Whether seeking a supplemental income or a full-time income, many folks have undertaken the task to discover a viable home based business solution to meet their personal needs. For most folks who contemplate a home business, a...

 
Produce More Sales from your Email Promotions: Five Ways (Part 2)

Produce More Sales from your Email Promotions
Five Ways (Part 2)
Judy Cullins c.2003 All Rights Reserved.

Do sales come from your ezine regularly? How many well-
written articles do you submit per week to Online ezines? How
often do you send thank you's and follow up messages to your
different email groups?

If you answered not many, then you need to re-evaluate.
The answer to Online success is the same as traditional
Success--promotion, promotion, promotion.

Use these easy ways to boost Online credibility and sales:

3. Send Follow up Messages to your Customers, Subscribers
and Customers

Do you keep email lists by category such as subscribers,
potential clients, customers, or teleclass participants?

Talking with many small business people, I discovered many
only keep one list, primarily subscribers. While giving my subscribers information once a month, I make it a point to connect with many other groups. Each month or so, I send them some free information, sometimes with a sales message, sometimes not.

How often do you follow up?

The people who hear from you over time develop trust in you.
Once They trust you, they are more likely to buy from you than
new contacts.

Keep a file of your loyal customers, your potential clients, your
subscribers, your teleclass participants, and ePublishers.

To each of these, send a different, targeted follow up email.
Send a "thank you" message offering a freebie. To my loyal
customers I offered a free question answered by email.

In the same email, I followed with "Ways to Benefit and Succeed
with the Book Coach." These included a free subscription to my
ezine, a free teleclass on book writing and promotion, or an
introductory coaching price. It's best to make one offer at a time.

Recycle those articles you post online. Give them away as free
reports to your potential clients. No cost to you and they take
very little time. When a publisher asks me for a longer article,
it's easy because I have several versions of each article I write.

Put your online promotion groups in a buying mode. Make an
irresistible offer that is real. Give them one or two free


bonus
reports they want. Caution: It's a turn off when the free bonus
reports are worth more than the major package being sold. I just
noticed one--the book was $39.95--the free bonuses were
supposedly worth $500. That certainly doesn't speak truth.

For an eBook of 30-75 pages packed with how-to's and
resources, offer two free bonus reports taken from your article
files or book excerpts. These can be 3-7 pages.

4. Display your product or service's benefits clearly.

What do you do when you see in the subject line "Book
announcement" or "Book Signing" or "Teleclass Marathon?"
What motivates you to want to open that email? Even targeted
ezine subscribers are likely to only open 50% of your emails.

Why not give your email lists a reason to open more? Give your
potential buyer a picture of how their life would look after using
your expertise. Write ad copy that appeals to their emotions, so
they feel they must buy now.

5. Place your signature file at the bottom of every email you
send.

Entrepreneurs who are new to the Internet may just sign their name at the bottom of their email. It's time to learn that this signature file is your great sales force. Subtle, but effective, what you put into those 4-7 lines is so important. Include your name and title, then what you do for your audience. For instance, "Helps small business people manifest their book and Web dreams." Include one free offer, possibly your ezine. Name your ezine and sweeten the pot with another freebie such as a free report for new subscribers. Include your Web and email address and your local phone number, so people outside the U.S. can contact you easily.

Don't disappoint yourself by dropping the ball and not letting people know about you and your products and services. Your customers and clients are waiting for your message.

About the Author

Judy Cullins: 20-year author, speaker, book coach
Helps entrepreneurs manifest their book and web dreams
eBk: "Ten Non-techie Ways to Market Online"
http://www.bookcoaching.com/products.shtml
Send an email to Subscribe@bookcoaching.com
FREE The Book Coach Says... includes 2 free eReports
Judy@bookcoaching.com
Ph:619/466/0622