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Cross Promoting Techniques that Work
Cross promotions are not a new idea. They have been used by
businesses for a very long time. For example, a real-estate
company may promote a certain lawyer to close a sale, as the
lawyer will promote that agency in his firm. The system is
somewhat similar to the primitive barter system, where people
traded items rather than using money. How can anything primitive
fit into the online world of Internet marketing? Very easily.
Cross promotions are, simply stated, a trade of advertising
space. Instead of paying for advertising space on a site, you
would place their ad on your page and yours on theirs. There are
many ways to use cross promotions in your internet business that
can be an effective and cost efficient way to advertise.
One way is to use link exchanges. This is very effective when
doing cross promotions with a company that is similar to yours,
however you should be sure and never link to a page that is in
direct competition with yours. One of the best things about link
exchanges is that some search engines are factoring in hits from
the sites that are linked to your page to when determining the
ranking. Therefore linking to a more popular site, can not only
increase your advertising, and traffic, but also increase your
search engine ranking.
When customers or potential customers subscribe to your ezine
you can use this as an opportunity to use cross promotions. On
the same page that the customer subscribes to your ezine, make
available the opportunity to subscribe to another company's
ezine. You can even exchange ad space in ezines, and provide
recommendations for those whom you cross promote with. You might
even want to exchange column space in one another's ezines.
Writing free articles that inform customers or potential
customers with information that is useful and accurate can
create
a reputation for you and your business. Soon readers will
come to know you as an expert on the subject. In these articles
the author uses a byline to help promote his site. Bylines can
be a way to use cross promotions as well. You can use part of
the space in your byline to recommend another's product.
If you have been considering writing an ebook, a joint venture
could mean increased profits for you and the person you are
partnering with. Cross promotions through ebooks are an
excellent way to allow for a wider topic and to promote both
your business and your partner's business. The ebook should
contain information that will benefit both businesses and still
be helpful to the reader. A good example of using cross
promotions through an ebook is to a site selling used video
games partnering with a site selling gaming devices. These are
two subjects that would interest the same reader and most likely
lead the reader to both sites.
You should keep in mind that the recommendations that you make
are a direct reflection of you, so choose your cross promotional
businesses carefully. Also keep in mind that it would be nice as
a shopper to be able to link from one site to another as a way
to "shop around." Since this is usually not beneficial to you,
never link or recommend a site that is in direct competition
with you. Instead, recommend those who are similar, such as
health and life insurance.
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About the author:
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