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How To Use Articles To Build Your Affiliate Program
Articles are the perfect promotional tool for your affiliates - they bring in more sales than banners, book covers, and ezine ads. Your affiliates can post them on their website, use them in their newsletter, or turn them into a free eBook. One...
Networking on the Net
Networking is one of the most effective ways to find clients for any consulting or professional services business. But if you limit your networking to only what you can do in person, you'll be missing out on a huge number of possibilities. ...
Online Surveys Financed My First Website!
Online surveys alone financed my first web site. Getting paid to take these online surveys is a win-win situation. Large companies want your opinion on their products and services and they are willing to pay you for it. These online surveys...
Optimize your Search Engine Placement Five Easy Ways
If you are like me, you created web site metatags with the help of your Web master. Maybe like me, you didn't spend time or money submitting to search engines because you weren't techie enough.
Now you can optimize your search engine...
Viral Marketing with a Powerful Twist
What would you do with 500, 1000 or more additional visitors each day? Imagine how your web business will grow with an extra 2000, 5000 or MORE leads each month . . . Okay, I'll stop teasing you. . . But what IF those extra leads and visitors...
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Cross Promoting Techniques that Work
Cross promotions are not a new idea. They have been used by
businesses for a very long time. For example, a real-estate
company may promote a certain lawyer to close a sale, as the
lawyer will promote that agency in his firm. The system is
somewhat similar to the primitive barter system, where people
traded items rather than using money. How can anything primitive
fit into the online world of Internet marketing? Very easily.
Cross promotions are, simply stated, a trade of advertising
space. Instead of paying for advertising space on a site, you
would place their ad on your page and yours on theirs. There are
many ways to use cross promotions in your internet business that
can be an effective and cost efficient way to advertise.
One way is to use link exchanges. This is very effective when
doing cross promotions with a company that is similar to yours,
however you should be sure and never link to a page that is in
direct competition with yours. One of the best things about link
exchanges is that some search engines are factoring in hits from
the sites that are linked to your page to when determining the
ranking. Therefore linking to a more popular site, can not only
increase your advertising, and traffic, but also increase your
search engine ranking.
When customers or potential customers subscribe to your ezine
you can use this as an opportunity to use cross promotions. On
the same page that the customer subscribes to your ezine, make
available the opportunity to subscribe to another company's
ezine. You can even exchange ad space in ezines, and provide
recommendations for those whom you cross promote with. You might
even want to exchange column space in one another's ezines.
Writing free articles that inform customers or potential
customers with information that is useful and accurate can
create
a reputation for you and your business. Soon readers will
come to know you as an expert on the subject. In these articles
the author uses a byline to help promote his site. Bylines can
be a way to use cross promotions as well. You can use part of
the space in your byline to recommend another's product.
If you have been considering writing an ebook, a joint venture
could mean increased profits for you and the person you are
partnering with. Cross promotions through ebooks are an
excellent way to allow for a wider topic and to promote both
your business and your partner's business. The ebook should
contain information that will benefit both businesses and still
be helpful to the reader. A good example of using cross
promotions through an ebook is to a site selling used video
games partnering with a site selling gaming devices. These are
two subjects that would interest the same reader and most likely
lead the reader to both sites.
You should keep in mind that the recommendations that you make
are a direct reflection of you, so choose your cross promotional
businesses carefully. Also keep in mind that it would be nice as
a shopper to be able to link from one site to another as a way
to "shop around." Since this is usually not beneficial to you,
never link or recommend a site that is in direct competition
with you. Instead, recommend those who are similar, such as
health and life insurance.
Note from the author:
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About the author:
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