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30 Seconds To A New Customer
I don't have much time before they get me...
You see, I have a little secret to reveal.
Once I let this secret out of the bag, there will soon be a lynch mob of angry marketers outside of my office!
These savvy marketers will want my head...
No Money Promotion that Quadruples Product and Service Sales in Four Months
No Money Promotion that Quadruples Product and Service Sales in Four Months Judy Cullins ©2003 All Rights Reserved. Better than such offline promotion as press releases, talks, or book reviews? Better than search engine placement, banner ads,...
Starting an Ebay Business --- An Online Business Model that Works
THE REALITIES OF AN INTERNET BUSINESS
Millions of people are still coming online each year, and many of those people come to the Internet with dreams of making their financial dreams come true.
The truth is that building a website to sell...
Take Back Control Of Your Site
Many of you may be aware of a move by organizations to refocus their efforts into B2B strategies and are pulling back from their B2C strategies. This is largely because it is perceived to be safer, is more lucrative in the short-term, and more...
The Four C’s to boost your Banners’ Click Through Ratio
The results are in! Banner advertising raises awareness, builds brands and can drive traffic to your website. Having banner ads is to get the attention of the end user to click on the ad so they will end up on your main website. So, how do you...
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Four Simple Steps to Improve Your Sales Copy
You know what its like, you're reading the sales material about a product you're considering buying, but, as you read, all these questions seem to pop into your mind, but there's no-one there to answer them, so you shelve your plans to purchase.
If it happens to you, you can guarantee it also happens to your customers when they read your sales copy. So, what's the answer?
You don't have to practise mind-reading, just good-old fashioned common sense - here's a four-step format to help you reassure your customers by answering those unasked questions:
1. "What's in it for me?"
Paint a picture You already know it's important to promote the major benefits of using your product in your opening copy, but don't just list the benefits. Paint a picture so your readers can visualise themselves enjoying these benefits.
Not: "Save time and money with Acme widgets," but, "Free! Four hours a week to read a book, walk along the beach and follow your dream when you use Acme widgets the quickest Widget on the market today."
2. "How can you give me this?"
Explain why People aren't silly, they're not going to believe something just because you say it's true. You must offer credible, logical reasons to support your claims.
"Acme widgets achieve faster results because we incorporate not one, but
two gizmos. In controlled tests conducted by XYZ, our widgets consistently out-performed the competition in speed, accuracy and endurance."
3. "Why should I believe you?"
Give reassurance. This is the time to give some details about you and your Company, provide information about your credentials, qualifications and experience in the field. Now you can also include brief testimonials from satisfied customers (provide as much information to identify the customers as they're willing to allow anonymous testimonials are almost worthless).
4. "What if I don't like it?"
Eliminate the risk. The final stumbling block is usually the fear of losing their money if they don't like the product or find its not what they expected, so offer your customers an iron-clad guarantee.
It can be a full refund, a double riple money back or whatever you feel you can afford. Always include a time factor - the longer the better - people like to know you'll be around for the long-haul. Incorporate these answers in your sales copy to help turn your readers into buyers.
I hope this helps in your future marketing decisions.
About the Author
David Bell is Manager, Online Marketing, at http://www.wspromotion.com/ , a leading Search Engine Optimization services firm and Advertising Agency.
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