|
|
|
Get More Website Traffic
Copyright 2005 East Tech LLC
If you're an online marketer and own a website, you know the key to making sales is getting more traffic to your website. You also know all web site traffic is not created equal. You not only need lots of web traffic,...
How To Cash In on Weird Auctions on eBay
Until recently, online auction sites such as eBay have been the usual marketplace for bargain hunters and thrift shoppers looking for cheap used or surplus products. But a new breed of sellers are now coming up with very unusual auctions on eBay....
Introduction to Affiliate Marketing
What is Affiliate marketing? Affiliate marketing is also synonymous with the following terms: associate marketing, associate programs, bounty programs, revenue-sharing, referral and partnership programs. Originating in the USA several years ago...
Setting Out Bait Online
In 1995 I created and distributed a free document called Frequently Asked Questions about Freelance Writing, or the Freelance Writing FAQ. (http://www.yudkin.com/flfaq.htm) I've updated it several times since then and allowed anyone to post it at...
Step by Step Guide for Marketing to Lazy People
Step by Step Guide for Marketing to Lazy People by: Gary Huynh I'll show you how to win the hearts of lazy people and get them to be your loyal fans. People are simply lazy and if you keep this in mind whenever you're creating a marketing...
|
|
| |
|
|
|
|
|
|
Four Simple Steps to Improve Your Sales Copy
You know what its like, you're reading the sales material about a product you're considering buying, but, as you read, all these questions seem to pop into your mind, but there's no-one there to answer them, so you shelve your plans to purchase.
If it happens to you, you can guarantee it also happens to your customers when they read your sales copy. So, what's the answer?
You don't have to practise mind-reading, just good-old fashioned common sense - here's a four-step format to help you reassure your customers by answering those unasked questions:
1. "What's in it for me?"
Paint a picture You already know it's important to promote the major benefits of using your product in your opening copy, but don't just list the benefits. Paint a picture so your readers can visualise themselves enjoying these benefits.
Not: "Save time and money with Acme widgets," but, "Free! Four hours a week to read a book, walk along the beach and follow your dream when you use Acme widgets the quickest Widget on the market today."
2. "How can you give me this?"
Explain why People aren't silly, they're not going to believe something just because you say it's true. You must offer credible, logical reasons to support your claims.
"Acme widgets achieve faster results because we incorporate not one, but
two gizmos. In controlled tests conducted by XYZ, our widgets consistently out-performed the competition in speed, accuracy and endurance."
3. "Why should I believe you?"
Give reassurance. This is the time to give some details about you and your Company, provide information about your credentials, qualifications and experience in the field. Now you can also include brief testimonials from satisfied customers (provide as much information to identify the customers as they're willing to allow anonymous testimonials are almost worthless).
4. "What if I don't like it?"
Eliminate the risk. The final stumbling block is usually the fear of losing their money if they don't like the product or find its not what they expected, so offer your customers an iron-clad guarantee.
It can be a full refund, a double riple money back or whatever you feel you can afford. Always include a time factor - the longer the better - people like to know you'll be around for the long-haul. Incorporate these answers in your sales copy to help turn your readers into buyers.
I hope this helps in your future marketing decisions.
About the Author
David Bell is Manager, Online Marketing, at http://www.wspromotion.com/ , a leading Search Engine Optimization services firm and Advertising Agency.
|
|
|
|
|
|