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DxInOne 101: The Two Ways You Make Money in the DxInOne Portfolio System
From Mr E's Free DxInOne Tutorial
(http://www.surfatmy.com/dx101.htm). How You Make Money in
Dxinone
There are two ways DxinOne provides portfolio growth that is far
superior to traditional investment programs. They are as follows:
1-...
How to Price Your e-Book
You've written and compiled an e-book. Now you have to decide
how much to charge for it. Finding the right price is essential
to the success of your product. If you charge too little, people
will think it's of little value, and they won't...
The Latest Affiliate Marketing Trends
---------------------------------------- Major Players in the Affiliate Marketing Industry like Commission Junction, Linkshare & BeFree are losing an armada of potential affiliates! ---------------------------------------- If you're actively...
Use Your Yellow Page Savings to Finance Your Internet Local Search Visibility
Copyright 2005 Off the Page
A Yellow Page Ad Says You’re "Open for Business"
Most small businesses that have a storefront or provide a service are committed to a Yellow Page directory ad. It was a safe bet, since buyers went to the directory...
You've Got To Be Joking!
I don't know about you, but I get a lot of joke stuff arriving in my email. I've got one buddy in particular who hardly lets a day go by without sending something.
Sometimes they're side-splittingly hilarious, and other times they just...
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Four Simple Steps to Improve Your Sales Copy
You know what its like, you're reading the sales material about a product you're considering buying, but, as you read, all these questions seem to pop into your mind, but there's no-one there to answer them, so you shelve your plans to purchase.
If it happens to you, you can guarantee it also happens to your customers when they read your sales copy. So, what's the answer?
You don't have to practise mind-reading, just good-old fashioned common sense - here's a four-step format to help you reassure your customers by answering those unasked questions:
1. "What's in it for me?"
Paint a picture You already know it's important to promote the major benefits of using your product in your opening copy, but don't just list the benefits. Paint a picture so your readers can visualise themselves enjoying these benefits.
Not: "Save time and money with Acme widgets," but, "Free! Four hours a week to read a book, walk along the beach and follow your dream when you use Acme widgets the quickest Widget on the market today."
2. "How can you give me this?"
Explain why People aren't silly, they're not going to believe something just because you say it's true. You must offer credible, logical reasons to support your claims.
"Acme widgets achieve faster results because we incorporate not one, but
two gizmos. In controlled tests conducted by XYZ, our widgets consistently out-performed the competition in speed, accuracy and endurance."
3. "Why should I believe you?"
Give reassurance. This is the time to give some details about you and your Company, provide information about your credentials, qualifications and experience in the field. Now you can also include brief testimonials from satisfied customers (provide as much information to identify the customers as they're willing to allow anonymous testimonials are almost worthless).
4. "What if I don't like it?"
Eliminate the risk. The final stumbling block is usually the fear of losing their money if they don't like the product or find its not what they expected, so offer your customers an iron-clad guarantee.
It can be a full refund, a double riple money back or whatever you feel you can afford. Always include a time factor - the longer the better - people like to know you'll be around for the long-haul. Incorporate these answers in your sales copy to help turn your readers into buyers.
I hope this helps in your future marketing decisions.
About the Author
David Bell is Manager, Online Marketing, at http://www.wspromotion.com/ , a leading Search Engine Optimization services firm and Advertising Agency.
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