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Building an Online Business
You don?t realize it but in the next few minutes you are going to learn how to build an online business. If you?re like me you have probably found building an online business can be confusing and frustrating. Here?s a fact for you, any woman, man...
How to Write Web Page Titles to Enhance Your Site Exposure
A carefully-written title for your web page can enhance your site exposure and attract more visitors. Here's how to write an effective web page title. What is a web page title? In your web page HTML code, the page title (also called the title...
Offline Promotions For Your Home Business
Promoting your home business is obviously one of the most important aspects in terms of becoming successful. The internet is full of opportunities where you can advertise your business. But, what about offline advertising?
Offline...
You Ain't Seen Nothin' Yet!
How's your business activities coming along? If you're not up to your eyeballs in new customers and new downline agents, consistently, every week, then let me ask some questions: Do you understand what it could mean for you, financially, if you...
Your site on the first page of Yahoo search engine
Are you ready to know a little powerful secret? A little secret that means 388% of extra-traffic to your site totally free of charge? ..Do you think that I'm gone crazy if I'm telling you that Yahoo! wants your sites on its first page of results?...
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Four Simple Steps to Improve Your Sales Copy
You know what its like, you're reading the sales material about a product you're considering buying, but, as you read, all these questions seem to pop into your mind, but there's no-one there to answer them, so you shelve your plans to purchase.
If it happens to you, you can guarantee it also happens to your customers when they read your sales copy. So, what's the answer?
You don't have to practise mind-reading, just good-old fashioned common sense - here's a four-step format to help you reassure your customers by answering those unasked questions:
1. "What's in it for me?"
Paint a picture You already know it's important to promote the major benefits of using your product in your opening copy, but don't just list the benefits. Paint a picture so your readers can visualise themselves enjoying these benefits.
Not: "Save time and money with Acme widgets," but, "Free! Four hours a week to read a book, walk along the beach and follow your dream when you use Acme widgets the quickest Widget on the market today."
2. "How can you give me this?"
Explain why People aren't silly, they're not going to believe something just because you say it's true. You must offer credible, logical reasons to support your claims.
"Acme widgets achieve faster results because we incorporate not one, but
two gizmos. In controlled tests conducted by XYZ, our widgets consistently out-performed the competition in speed, accuracy and endurance."
3. "Why should I believe you?"
Give reassurance. This is the time to give some details about you and your Company, provide information about your credentials, qualifications and experience in the field. Now you can also include brief testimonials from satisfied customers (provide as much information to identify the customers as they're willing to allow anonymous testimonials are almost worthless).
4. "What if I don't like it?"
Eliminate the risk. The final stumbling block is usually the fear of losing their money if they don't like the product or find its not what they expected, so offer your customers an iron-clad guarantee.
It can be a full refund, a double riple money back or whatever you feel you can afford. Always include a time factor - the longer the better - people like to know you'll be around for the long-haul. Incorporate these answers in your sales copy to help turn your readers into buyers.
I hope this helps in your future marketing decisions.
About the Author
David Bell is Manager, Online Marketing, at http://www.wspromotion.com/ , a leading Search Engine Optimization services firm and Advertising Agency.
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