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Don't Wait to Start Your Marketing Strategy
Your novel is finished, you’ve had it edited by a professional Editor, and you’ve done the rewrites. What? You haven’t had an editor edit your work yet? This is a must. There are many editors advertising in Writer’s Digest. I have used...
Ethical Promotion - Because it's YOUR Reputation!
Have you ever bought something someone recommended and then thought, "Man, was that a waste of money!". I certainly have! Did that experience make you less likely to take that person's advice again? Of Course it did! Why would I want to take the...
How to turning your online visitors traffic into buyers/customers traffic?
Overview: Many leading search engines and b2b web sites offering online advertising pay per click promotions, search engines optimizations, Backlinks promotions, keyword e-marketing, Banner ads, etc. Now days every body knows about SEO or...
SEARCH ENGINE & AUCTION BLUES
Yahoo.com and a number of other search engines and directories recently started charging businesses for submitting their websites to get listed. Is this a good idea? Let’s see. Imagine walking into your local car dealership to look at a new car....
Utilizing Award Sites
Why Award Sites? Award sites are, in essence, directories that hand review sites, placing the ones with the most or best content and services at the top of the list. These sites are an excellent source of high quality, targeted traffic, and should...
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Four Simple Steps to Improve Your Sales Copy
You know what its like, you're reading the sales material about a product you're considering buying, but, as you read, all these questions seem to pop into your mind, but there's no-one there to answer them, so you shelve your plans to purchase.
If it happens to you, you can guarantee it also happens to your customers when they read your sales copy. So, what's the answer?
You don't have to practise mind-reading, just good-old fashioned common sense - here's a four-step format to help you reassure your customers by answering those unasked questions:
1. "What's in it for me?"
Paint a picture You already know it's important to promote the major benefits of using your product in your opening copy, but don't just list the benefits. Paint a picture so your readers can visualise themselves enjoying these benefits.
Not: "Save time and money with Acme widgets," but, "Free! Four hours a week to read a book, walk along the beach and follow your dream when you use Acme widgets the quickest Widget on the market today."
2. "How can you give me this?"
Explain why People aren't silly, they're not going to believe something just because you say it's true. You must offer credible, logical reasons to support your claims.
"Acme widgets achieve faster results because we incorporate not one, but
two gizmos. In controlled tests conducted by XYZ, our widgets consistently out-performed the competition in speed, accuracy and endurance."
3. "Why should I believe you?"
Give reassurance. This is the time to give some details about you and your Company, provide information about your credentials, qualifications and experience in the field. Now you can also include brief testimonials from satisfied customers (provide as much information to identify the customers as they're willing to allow anonymous testimonials are almost worthless).
4. "What if I don't like it?"
Eliminate the risk. The final stumbling block is usually the fear of losing their money if they don't like the product or find its not what they expected, so offer your customers an iron-clad guarantee.
It can be a full refund, a double riple money back or whatever you feel you can afford. Always include a time factor - the longer the better - people like to know you'll be around for the long-haul. Incorporate these answers in your sales copy to help turn your readers into buyers.
I hope this helps in your future marketing decisions.
About the Author
David Bell is Manager, Online Marketing, at http://www.wspromotion.com/ , a leading Search Engine Optimization services firm and Advertising Agency.
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