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Beware The Isms
This article may only be reproduced in its entirety, including the resource box and subscription information electronically or in print. A courtesy copy of your publication would be nice, too!
Beware The Isms
by Dan Reinhold
A home...
How to get Your Business Noticed
Copyright 2005 Peter Tarrida del Marmol
Many people will tell you that to get your web site noticed you
need to 'optimize' your site for the search engines. You are
then led up a path where you have to keep changing your web site
as the...
Online Success- Just $100,000 will get you started!
I can't believe the amount of people who say that they are 'entrepreneurs' with their own 'online business', but who treat it just like a 'hobby' or a 'game' to fit inbetween their other leisure activities. Before the advent of the Internet, a...
Product Positioning - 4 Differentiation Tips
Here are 4 product positioning tips to differentiate your business.
Luckily, it’s not all that hard to stand out from the crowd, as long you realize the importance of product positioning. Positioning is the art of matching your marketing...
The Fatal Attraction of Online Marketers
Suppose you were offered 263 links coming into your website from 263 other websites all in one fell swoop. Everybody knows that the more inbound links you have, the higher you will rise in the search engine rankings.
Suppose further that...
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"Generating Leads..And Multiple Streams of Income"
"Finding Leads...Before and After You"
By Christopher Wright, Guerrilla Marketer
www.GuerrillaPromotions.com
Once again...everyone's looking for leads. One can't really blame them...they are the 'life blood' of business. Lets take a look at a simple strategy for locating leads, not just a look but a vertical look.
"Are You In...The Cycle?"
Sometimes the best way to find leads is to work your cycle (sales cycle). Before you can 'work' this cycle, you first must find where you fit in this cycle. Once this is done, then its just a matter of contacting those before and after you to inquire as to the possibility of a promotion.
Now, you may be wondering what I mean by 'before and after' you. This means who will your customers need before they see you and who will they need after they've done business with you. This applies whether you're focusing online or off-line.
"Form Your Crosses...Join Your Joints"
Ok, you've found your place in the sales cycle, now it's time to contact other businesses. The hot term now on the net is 'joint venture', but its been called 'cross promotions' for ages off-line. Let's say you're wedding planner and you're looking to increase your business. Let's see what we can do. Who would your potential clients need before they seek out your services? Surely they'll need wedding rings. So, let's contact some jewelers. Don't expect many jewelers to jump for joy over your prospective 'joint venture'...at least without some incentive.
The best incentive (but not always) is cash. How much should you offer? Should it be a flat fee per referral or a percentage of what they spend? This is something
only you can answer. Your decision will be based on your expenses and profit margins.
Why pay a referral fee you ask? Simple. What you give up on the front end, you'll more than recoup later on the back end. How? Well, lets look at who they'll need after they've done business with you? Maybe they'll want to go on a honeymoon...which means they will probably want a good travel agent. Now, you contact (ahead of time, of course) travel agents and propose a similar joint venture to the one you used with the jeweler. Only this time, you'll be receiving the referral fee.
We're not finished yet! Keep these names on file in your database, we'll be using them to generate other streams of revenue for our (um..I mean your :) business. You have their anniversary date...it was the date you helped plan remember? Well send a postcard to the husband about a week or so before asking if he would like some flowers sent to his wife's job (women love that). What about sending a postcard about a month before the date offering a special discount on jewelry? Or maybe its their fifth or tenth anniversary and they've been talking about another vacation. Send a postcard a month or two offering a discount on a vacation package.
How will you be offering all these discounts on these services...through your 'joint ventures' you'll set up ahead of time! You're only limited by the time and effort you put into this strategy. Next time, we'll discuss how this technique can be implemented on the Internet.
Best of Luck,
C. Wright, Guerrilla Marketer
"Free 100+ Ezine Article Database"
www.GuerrillaPromotions.com/TrafficMagic.html
About the Author
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