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Beware The Isms
This article may only be reproduced in its entirety, including the resource box and subscription information electronically or in print. A courtesy copy of your publication would be nice, too!
Beware The Isms
by Dan Reinhold
A home...
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Get your site noticed and build that traffic!
Traffic, is one of the magic words on the internet! The number
or volume of visitors to your online business website is what
ultimately dictates the success or failure of your home based
business or online venture.
You can have the best looking website on the internet, offering
the most incredible product to your potential customers, but if
no one comes to visit then all your design efforts will have
been in vain.
Now none of us want that do we? I know I certainly don't because
I want people to see what I have done and to buy what I have to
offer! What about you? I am sure you would like nothing more
that to have a constant flow of people to your online business
website. Here are some proven ways in increasing the volume of
users who will visit your site.
Use Overture.
Overture is a subsidiary of Yahoo that offers a powerful keyword
suggestion tool that helps you come to find the right keywords.
If you are using the right keywords on your website then they
will bring in more visitors for your site.
With Overture you type in the words that are related to your
online business products or services, and see how many searches
were made for those particular entries. The more searches there
are, the more you should consider using those keywords in your
site.
Submit your site to the many search engines on the web.
We all use search engines when we are looking for information on
the internet. Can you imagine what life on the internet would be
like without the Search Engines? Doesn't bear thinking about
does it? So you need to harness the power of the search engines
to ensure that when people use search engines to determine their
destination they have the option of coming to your website!
Know the value of keywords.
Search engine spiders are sent to fetch the keywords embedded in
your site, so it would serve you well if your pages are
populated with the right keywords you've acquired from Overture.
So without turning your online business website into page after
page simply made up of your keywords you need to ensure that
your online business keywords are prevalent throughout your
website. The Search Engine Optimisation phrase to cover this is
"Keyword Density" and that is such a big subject that it will be
covered in a separate article very soon!
Provide quality content.
As I have already suggested simply populating your site with
keywords would be useless
if done carelessly. Your visitors will
be looking for information, and if you don't give them what they
are looking for then they will just leave as quickly as they
came. Remember, you want quality visitors, those who have the
highest possibility of purchasing what you have to offer. You
have to provide good, informative content for them so that
they'll stay. Try to publish articles or special reports on your
site, where your keywords are strategically positioned in the
body of your content at a density level of at least 2% (2
mentions of the keywords per 100 words of the body).
Promote in online communities.
Get the word out to the wider world by joining forums, mailing
lists, discussion boards and similar online places where your
target audience is likely to gather. Many people start threads
asking for help. Help them by providing answers to their
questions and you will start to build your reputation within
your field of expertise. More often than not, in online forums
you are allowed to have a signature where you can put a link to
your online business website and this will certainly bring in
some visitors as well.
Create a reason to return
You need to aim at encouraging return visitors to your online
business website. You can build your own mailing list to keep in
touch with them and offer some promotions or special offers from
time to time. Alternatively you could incorporate a forum into
your website to provide for a venue for your visitors to come
together and discuss certain topics. This would simulate the
semblance of a community they could call their own, and they
would keep visiting your site to join in the discussions.
Constantly refresh and update your content.
Not only will this win the favour of search engines, but it will
also increase the possibility of attracting visitors you once
lost.
During the early stages of your online business website's
existence, traffic may come slowly. However, do not be
discouraged into giving up. With the techniques shared in this
article, you can increase the flow of visitors in due time,
resulting in a high level of activity for your online business
venture. With a prosperous website comes a prosperous business!
About the author:
Paul Duxbury owns a number of successful online businesses and
has recently launched a site aimed at helping those who have
their own online business. This can be found at
http://www.web-success.co.uk
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