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10 Power-Packed Promotion Strategies
10 Power-Packed Promotion Strategies © 2003 Terri Seymour There are many ways to creatively and affordably promote your online business. I have tried all of the following and they worked very well for me. Joint Ventures - Participating in joint...
Boost Your Traffic For Free !
For most people, getting high-quality targeted visitors to their
site is probably one of the "hardest" things to do ...
unfortunately it's also the most important.
The reason it's difficult for most small businesses and online
marketers is...
Combating List Building Frenzy: Take The Time To Promote
It is an accepted fact among the experts now that online marketing succeeds only with a quality, highly targeted permission email list in place. As a result, the multi-level marketers have pounced on this and everywhere you look another...
How Are Affiliate Programs Organized
There are few variants how affiliate programs are organized:
I. Networks
Are more convenient way for businesses to start their affiliate programs. Merchants are listed in searchable database to be found by potential affiliates. This means...
Link Strategy
The internet has been one of most amazing phenomenon in the arena of technology. It has attracted millions of users worldwide and is continually attracting users exponentially. Along with this, the number of websites have also grown. Websites are...
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Google's Sandox is Alive and Well - Official !
Sandboxes and Google
Sandboxes are used to "quarantine" things in the real world (you
keep all the sand in one place that way, in theory, but then
again have you seen the trail from a kids sandbox?, still I
digress), the term being also used with computers in relation to
"dangerous things" like Active X controls etc.
Google on the other hand are using it to "quarantine" nothing
more harmless than new websites. Why are they doing this? They
would say because so many new websites are (a) awful and will
soon wither, so why bother with them, or (b) that they are the
"creatures" on SEM companies whose sole aim is to artificially
increase the rankings of another website through interlinking,
and that therefore we are going to ignore them too.
The Sandbox Effect
Websites can linger in this Sandbox for 3 - 6 months and whilst
you can reduce the detention period, it's difficult to break a
website out. Worst still, there is it appears a Sandbox Effect
that lasts for up to 2 years! The effects here are mostly seen
for high value (most searched for) keywords, where again
research has shown that "new" sites (built after 2003) have
little chance of good rankings on the Google engine.
The Power of the Lesser used Keyword
So what does this mean for businesses that want to get the most
out of the internet and the promise that it
offers? Simple, (a)
don't rely on Google alone (there are other engines out there)
and (b) target the lesser keywords. You'll be amazed just how
many variations there in the words that people use when
searching. Sure there are some that are used more often, but
access to these is in effect barred to all new websites on
Google (and can be hard to get for new websites anyway until
they build up some momentum ) and besides all that, the number
of searches for these "lesser" keywords is, when added together
HUGE (just like your shopping receipt at Tescos - "How the hell
did it add up to that, individually everything was so cheap?"
being a thought that many must have had when reaching for the
wallet/purse).
So, if you are interested in getting the best out of your shiny
new website, remember those "lesser sought after keywords" they
could well be the answer to your problems for the first few
years of your websites life.
Graham Baylis Internet Marketing and Promotion Specialists www.TheWebIsTheWay.com "Making sure your needle is
found in the Internet Haystack"
About the author:
Graham Baylis is the Director of TheWebIsTheWay Ltd an online
marketing agency dedicated to increasing its customers profits.
Born in 1957, Graham first entered the world of IT in 1986 and
has never looked back, working in the CCTA in London as well as
AT&T in Redditch (where he set up one of the first Intranets in
the UK).
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