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Creating And Promoting Your News Letter
THE CREATION
If you haven't got around to starting a news letter, I will Let you know it's easier than you think! I will start on the pretence that you have already established your website. That means you already have a topic of...
Free Advertising For Your Online Business
You have finished building your own website. You have introduced
your company and presented your products and services. You have
added propositions and promos to catch your target audience's
attention. You think you are doing everything "right",...
Keeping focused in Online Business is Key!
Whenever you are starting a new business online one of the toughest things to do is to focus all of your attention on that one business. Alot of people find themselves jumping from business to business because the results don't come quick enough....
Online Promotion with Google Sitemaps
Google Sitemaps is the newest service of the largest and most important search machine of the world. This service has only an important reason: Each day are added more and more web pages in the InterNet. Googlebot nearly no more all can regard the...
Stop Being An Ignorant & Broke Affiliate, Learn How To Be A Rich One!
Stop Being An Ignorant & Broke Affiliate, Learn How To Be A Rich One! If you need a straight, no minced words, free article for content, regarding why & what it takes to be successful in an Affiliate program, along with a "Scam Advertisers...
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Google's Sandox is Alive and Well - Official !
Sandboxes and Google
Sandboxes are used to "quarantine" things in the real world (you
keep all the sand in one place that way, in theory, but then
again have you seen the trail from a kids sandbox?, still I
digress), the term being also used with computers in relation to
"dangerous things" like Active X controls etc.
Google on the other hand are using it to "quarantine" nothing
more harmless than new websites. Why are they doing this? They
would say because so many new websites are (a) awful and will
soon wither, so why bother with them, or (b) that they are the
"creatures" on SEM companies whose sole aim is to artificially
increase the rankings of another website through interlinking,
and that therefore we are going to ignore them too.
The Sandbox Effect
Websites can linger in this Sandbox for 3 - 6 months and whilst
you can reduce the detention period, it's difficult to break a
website out. Worst still, there is it appears a Sandbox Effect
that lasts for up to 2 years! The effects here are mostly seen
for high value (most searched for) keywords, where again
research has shown that "new" sites (built after 2003) have
little chance of good rankings on the Google engine.
The Power of the Lesser used Keyword
So what does this mean for businesses that want to get the most
out of the internet and the promise that it
offers? Simple, (a)
don't rely on Google alone (there are other engines out there)
and (b) target the lesser keywords. You'll be amazed just how
many variations there in the words that people use when
searching. Sure there are some that are used more often, but
access to these is in effect barred to all new websites on
Google (and can be hard to get for new websites anyway until
they build up some momentum ) and besides all that, the number
of searches for these "lesser" keywords is, when added together
HUGE (just like your shopping receipt at Tescos - "How the hell
did it add up to that, individually everything was so cheap?"
being a thought that many must have had when reaching for the
wallet/purse).
So, if you are interested in getting the best out of your shiny
new website, remember those "lesser sought after keywords" they
could well be the answer to your problems for the first few
years of your websites life.
Graham Baylis Internet Marketing and Promotion Specialists www.TheWebIsTheWay.com "Making sure your needle is
found in the Internet Haystack"
About the author:
Graham Baylis is the Director of TheWebIsTheWay Ltd an online
marketing agency dedicated to increasing its customers profits.
Born in 1957, Graham first entered the world of IT in 1986 and
has never looked back, working in the CCTA in London as well as
AT&T in Redditch (where he set up one of the first Intranets in
the UK).
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