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10 Simple Ways to Promote Yourself
1) Develop a mailing list and use it. Most businesses have started creating web based mailing lists by offering a newsletter, but direct mail is still a valuable tool. Whichever route you choose, choose one! 2) Say "Thank you" when someone...
5 Tips & Tricks for Effective Online Shopping
5 Tips & Tricks for Effective Online Shopping By Pradeep
Aggarwal
At the dawn of the new millennium, E-Commerce or Online shopping
has gained momentum in America and elsewhere with more and more
people buying and selling online. According...
How To Make Money With A Home Based Business
There has been much talk and a great deal of advice over the years relating to working from home. A lot of people are doing it and more than a few are earning their income entirely from their home based business.
Business Opportunity magazines,...
Internet Promotion - Advantages and Disadvantages
Internet Promotion - Advantages and Disadvantages The emergence of globalise trade, increase in foreign investment and cross-border transactions have put many small businesses under pressure to find innovative ways to continue to market their...
Podcasting Tools
Copyright 2005 Sharon Housley Podcasting is increasing in popularity and, realizing that many are interested in providing audio content in a podcast, we have assembled a collection of tools that make creation, promotion and listening to podcasts...
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Google's Sandox is Alive and Well - Official !
Sandboxes and Google
Sandboxes are used to "quarantine" things in the real world (you
keep all the sand in one place that way, in theory, but then
again have you seen the trail from a kids sandbox?, still I
digress), the term being also used with computers in relation to
"dangerous things" like Active X controls etc.
Google on the other hand are using it to "quarantine" nothing
more harmless than new websites. Why are they doing this? They
would say because so many new websites are (a) awful and will
soon wither, so why bother with them, or (b) that they are the
"creatures" on SEM companies whose sole aim is to artificially
increase the rankings of another website through interlinking,
and that therefore we are going to ignore them too.
The Sandbox Effect
Websites can linger in this Sandbox for 3 - 6 months and whilst
you can reduce the detention period, it's difficult to break a
website out. Worst still, there is it appears a Sandbox Effect
that lasts for up to 2 years! The effects here are mostly seen
for high value (most searched for) keywords, where again
research has shown that "new" sites (built after 2003) have
little chance of good rankings on the Google engine.
The Power of the Lesser used Keyword
So what does this mean for businesses that want to get the most
out of the internet and the promise that it
offers? Simple, (a)
don't rely on Google alone (there are other engines out there)
and (b) target the lesser keywords. You'll be amazed just how
many variations there in the words that people use when
searching. Sure there are some that are used more often, but
access to these is in effect barred to all new websites on
Google (and can be hard to get for new websites anyway until
they build up some momentum ) and besides all that, the number
of searches for these "lesser" keywords is, when added together
HUGE (just like your shopping receipt at Tescos - "How the hell
did it add up to that, individually everything was so cheap?"
being a thought that many must have had when reaching for the
wallet/purse).
So, if you are interested in getting the best out of your shiny
new website, remember those "lesser sought after keywords" they
could well be the answer to your problems for the first few
years of your websites life.
Graham Baylis Internet Marketing and Promotion Specialists www.TheWebIsTheWay.com "Making sure your needle is
found in the Internet Haystack"
About the author:
Graham Baylis is the Director of TheWebIsTheWay Ltd an online
marketing agency dedicated to increasing its customers profits.
Born in 1957, Graham first entered the world of IT in 1986 and
has never looked back, working in the CCTA in London as well as
AT&T in Redditch (where he set up one of the first Intranets in
the UK).
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