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“7 Incredibly Simple Ways To Profit Wildly From Public Domain Material”
Copyright 2005 Ewen Chia If you’re in the business of marketing online, a major portion of your income will come from your ability to deliver quality content and products to your market. Now, besides creating these yourself, one of the quickest...
Choose the Right Format for Your Ebooks
Choosing the right file format for your ebook is an essential step on the road to electronic self-publishing. This article looks at the factors affecting your choice and offers tips to help you make the most of your ebook, whatever ...
Leverage Your Sales Through Affiliate Programs
Copyright 2005 Michael Tansey
What could be better than exceeding your personal sales goals
for a given month or year? How about doubling, tripling or even,
your sales goal for the month? This is exactly what having a
team of affiliates can...
Marketing Tourism Online, part one: The Basics
This is part one of an article series which will introduce some basic strategies, considerations, elements, and techniques for marketing tourism products online. We plan to update and refine these articles as situations change and when we have new...
Selecting The Title Of Your Link Exchanges...
Selecting The Title Of Your Link Exchanges... I want to touch base with selecting the title of the links that are added to other sites. Adding your link on another site is very important for your search engine saturation and rankings. More...
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Google's Sandox is Alive and Well - Official !
Sandboxes and Google
Sandboxes are used to "quarantine" things in the real world (you
keep all the sand in one place that way, in theory, but then
again have you seen the trail from a kids sandbox?, still I
digress), the term being also used with computers in relation to
"dangerous things" like Active X controls etc.
Google on the other hand are using it to "quarantine" nothing
more harmless than new websites. Why are they doing this? They
would say because so many new websites are (a) awful and will
soon wither, so why bother with them, or (b) that they are the
"creatures" on SEM companies whose sole aim is to artificially
increase the rankings of another website through interlinking,
and that therefore we are going to ignore them too.
The Sandbox Effect
Websites can linger in this Sandbox for 3 - 6 months and whilst
you can reduce the detention period, it's difficult to break a
website out. Worst still, there is it appears a Sandbox Effect
that lasts for up to 2 years! The effects here are mostly seen
for high value (most searched for) keywords, where again
research has shown that "new" sites (built after 2003) have
little chance of good rankings on the Google engine.
The Power of the Lesser used Keyword
So what does this mean for businesses that want to get the most
out of the internet and the promise that it
offers? Simple, (a)
don't rely on Google alone (there are other engines out there)
and (b) target the lesser keywords. You'll be amazed just how
many variations there in the words that people use when
searching. Sure there are some that are used more often, but
access to these is in effect barred to all new websites on
Google (and can be hard to get for new websites anyway until
they build up some momentum ) and besides all that, the number
of searches for these "lesser" keywords is, when added together
HUGE (just like your shopping receipt at Tescos - "How the hell
did it add up to that, individually everything was so cheap?"
being a thought that many must have had when reaching for the
wallet/purse).
So, if you are interested in getting the best out of your shiny
new website, remember those "lesser sought after keywords" they
could well be the answer to your problems for the first few
years of your websites life.
Graham Baylis Internet Marketing and Promotion Specialists www.TheWebIsTheWay.com "Making sure your needle is
found in the Internet Haystack"
About the author:
Graham Baylis is the Director of TheWebIsTheWay Ltd an online
marketing agency dedicated to increasing its customers profits.
Born in 1957, Graham first entered the world of IT in 1986 and
has never looked back, working in the CCTA in London as well as
AT&T in Redditch (where he set up one of the first Intranets in
the UK).
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