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How My Business Made $10,000 From My First Promotional Article
Shortly before I discovered the wonders of marketing online with
well-written articles, I read a book written by well-known
branding expert Al Ries and his daughter Laura Ries, titled 11
Immutable Laws of Internet Branding. Immutable law number 6 was
"The law of Advertising". It dealt at length with why
conventional advertising does not quite work online and why we
should expect to see a revolution with this revolutionary new
medium and not just a replay of the past.
That book helped me a great deal to become immune to the massive
quantity of very convincing hype selling banner ads online. It
also helped me understand early on why traditional advertising
was not working on the net (it has a lot to do with the World
Wide Web being interactive.) Most of all it prepared me to
quickly grasp the potential of articles as an online marketing
tool.
Still when I wrote my first promotional article and posted it to
only one high-traffic articles directory that had been highly
recommended, it had some very important key online marketing
elements missing.
Firstly it was not a keyword-rich article and secondly it did
not direct traffic to any site. The resource box simply talked
about my online business and the service I was offering and
mentioned an email address where I could be reached. Later I had
the good sense to introduce an email course on article marketing
designed to trap email addresses. But that was later and another
story for another day.
Until then I had found it very difficult to attract any traffic
to any of the websites I owned. Basically folks needed to spend
a small fortune on some advertising to attract a handful of not
exactly-targeted-but-mostly-curious-traffic to their sites. So
you can imagine the excitement I felt when I checked on the site
a few days later
and noted that the article had already received
a double-digit number in terms of hits. And I knew that this was
very highly-targeted traffic.
A few weeks later, the results started trickling in.
Admittedly I had still not made my first sale, but I was still
receiving the odd inquiry or two. However a couple more weeks
down the road, I had signed on my first regular client and a
couple of other one-off jobs. Total revenue from that single
article to date is about $10,000 and still counting.
This, to me, is pure magic and illustrates the power of article
marketing rather effectively. Remember that it all started
happening with one article. It means that if one were to just
get a handful of articles written, use the right keywords,
powerful headlines and aggressively use all your articles for
SEO (Search Engine Optimization) of your site or sites, there is
no limit to what you can achieve.
And one does not even need to be a writer to make use of what is
bound to end up being the most powerful marketing tool ever used
by man. Anybody can simply hire an online writer either directly
or through some increasingly innovative sites where quality
writers can bid for your writing work. And the rates are really
dirt-cheap, especially when you consider the fact that your
promotional article will last forever, working very hard to
drive massive traffic in the direction of your website.
About the author:
Christopher Kyalo is a successful internet entrepreneur. Read
more on this subject by subscribing to his free ezine (send a
blank email NOW to articlesrgold-subscribe@yahoogroups.com to
subscribe). Also find lots of useful information at his blog on
Articles Marketing.
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