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Are You 'Solving' or just 'Selling?'
Here’s a brief survey. How many of you sell something online? It could be a product or a service. Second question: If you sell anything online, do you write any material used to promote that product or service?
My guess is that if you’re...
Google gives Web Page History More Importance
by Rick Hendershot, e_Marketing Blog The Google patent application submitted in March, 2005 has generated a good deal of debate among search engine optimization experts. The patent document contains many general suggestions about the direction...
How To Use The About Me Page On eBay
No matter what you sell online, or how you sell it, you will need to build a measure of trust with your customers. When selling through eBay, building that trust can be quite difficult – people worry about being scammed quite a bit.
However,...
Network Your Business Online
Networking is when two or more different businesses stay in contact on a regular basis to build and improve each others business. There are many ways to network your business online. Participate in online business related discussion boards ,...
Yahoo's Back!
I was all set to write an article predicting the future of search engines, when Yahoo dropped Google and replaced it with its own engine. Now that's big news. In less than twenty-four hours, Google went from about 79% of the market share to...
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What's LinkShare, And Do I Need To Use It?
Online affiliate marketing is one of the most effective,
cheapest and fastest ways to promote merchandise. With millions
of people getting access to the Internet everyday, there's a
great chance for a merchant to introduce his products and
services to a wider market, thereby, maximizing his revenue.
Likewise, affiliate marketing is an excellent way to generate
full-time income for a home-based affiliate marketer. For
someone who is jaded of going through a grueling eight-hour work
routine, affiliate marketing offers a great opportunity to earn
big without wearing himself out--physically, mentally and
emotionally.
In affiliate marketing, both parties are benefited since as the
merchant earns from each item sold, the marketer likewise earns
a commission.
If you are interested in affiliate marketing but are finding it
hard to look for affiliate programs, affiliates or merchants,
you can start by checking sites of various affiliate networks.
Many affiliate programs in the Internet are being offered
through an affiliate program network, which acts as a link
between the merchants and individual affiliates.
Among the most popular is LinkShare, it is through it that
merchants and affiliates meet. LinkShare maintains and manages
affiliate marketing programs for a great number of merchants
with various kinds of businesses, products and services. It also
has over 6,000 affiliate site members in its network. It gains
profit from the set-up fees, monthly account maintenance fees
and commissions.
Joining networks like LinkShare can be of great help in
establishing your online marketing business. Whether you are a
merchant or an affiliate marketer, you need to research well on
your partners in order to choose the best for you.
LinkShare provides the facility of acquiring access to a large
network of advertisers (merchants) who offer their affiliate
programs to publishers (affiliates) who are willing to promote
their products. In the same manner, it gives the merchants
access to a large network of affiliates who are searching for
affiliate marketing opportunities.
LinkShare is especially beneficial for an affiliate in choosing
his partners since he can find his options all in one location.
It would be easier for him to compare products, commission rates
and other benefits given by the merchant. The merchant usually
just waits for interested affiliates to sign up in his affiliate
marketing program but being in the network increases his chance
to promote his products to a larger market, thus, maximizing his
potential to gain huge profit.
To help you decide whether to use large affiliate networks such
as LinkShare or not, let us try to look deeper into its positive
and negative
sides. The primary advantage of LinkShare to you as
an affiliate is convenience.
As earlier mentioned, you find different pieces of information
about your choices simultaneously all in a single location, so
you save time and effort looking for affiliate programs or
merchants.
It's also easier to track your business partner's performance
through monthly reports and statements, as well as its sales and
commission rates, so you know whether the affiliate program is
still worth continuing. If you have signed up for several
affiliate programs, you can check all your statistics for each
merchandiser you are affiliated with by logging in just once.
LinkShare helps you manage and maintain all records of your
visitors' click-throughs and sales transaction. It takes care of
your commissions and gives it to you monthly in lump sum.
Especially when you have more than one merchant partner, it
would be easier for you to manage your accounts and track your
earnings when you are affiliated through a marketing program
network. Furthermore, every information you get is accurate and
secured, so you are protected from all the risk you might
encounter. Above all, you can enjoy LinkShare's benefits for
free. You just have to go to their site and register your
website. Instantly, you get access to a great variety of
affiliate programs available for you.
So, what's on the negative side? Although, it is indeed helpful
to join affiliate marketing networks such as LinkShare, there
are some disadvantages, too.
For one, merchants offer lower commissions to affiliates who
partner with them through the third party program network. This
because they still have to pay for the use of service and the
technology provided by LinkShare.
Direct partnership with the merchant cuts costs of advertising
through the network and so the affiliate has bigger potential to
earn more. Moreover, it is possible that your payment may be
delayed for a month or more since program networks would pay you
only after the advertiser or the merchant has paid them. Do you
need to use LinkShare or other networks? It depends, actually.
You can opt for direct partnership with the merchant, but this
choice is not applicable all the time. There are a lot of
merchandisers who offer their affiliate program only through
affiliate program networks and thus, you have no choice other
than joining the network to get into the affiliate marketing
program.
So you are faced with "take it or leave it" situation. But
LinkShare and other program networks are not that
disadvantageous. After all, whether you join it or not, earning
big would depend more on your promotional strategies and
persistence.
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