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Link building Strategies for 2006
"off page" factors have become one of the important factors for
search engine ranking. And link popularity is "off page" factor.
Link building is very pain staking process because it consumes
lot of time and also see the results only gradually. During the
past few years webmaster exchanged mails to other webmaster to
gain inbound links to their website which is commonly called
"Link Exchange" during the year 2005 many link farms, link
directories and building and selling link website and companies
popped up just to carter this sector. Since search engines still
value these links like MSN which gives importance to anchor text
links pointing to any website in their algorithm. But after some
of the major update of Google in 2005 and especially the Jagger
update which was done in 3 phrases over a period of 40 days made
webmasters and SEO experts to give a second through about
reciprocal linking.
Reciprocal linking was a method to artificially increase the link
popularity of the website and gain search engine ranking.
However after Google Jagger 3 update webmaster and website
promotion experts learned that their website was dropped to a
few hundreds of pages in the search engine results. What
happened was Google discounted or gave no value to those kinds
of links build artificially by webmaster to gain link
popularity. Besides website which has high quality inbound links
replaced those ranking which was previously enjoyed by other
websites. Inbound links doesn't mean just links pointing to the
website; it should be from authority website and should be seen
as natural by search engine spiders. Any kind of artificial
method to gain inbound links will be identified by these spider
bots and there will be a drop in those particular website
ranking.
The important tips and techniques to be used in future link
building for 2006 are as follows.
1) Reciprocal link - Before I go further I would like to tell
you that reciprocal linking is not dead. For example if you run
a website on pets supplies and linking to a dog grooming website
it is definitely take in to consideration by search engine,
since it adds value and information for the visitor to these
websites.
2) Directories links - A link from Dmoz and yahoo directory is
still considered as gold by Google and eventually your website
will be included in Google directory is you are listed in
Dmoz.
Directory submission is not bad idea but if you run a website
related to real estate and submitting to non related directory
it is not given value and will be discounted. The quality of the
link matters rather than number of links. So try to get links
from your Niche areas and directories.
3) Be a Content provider:- This is pretty tough but worth the
effort that means give people a reason to link to your website.
The reasons could be if you provide information to relate to our
niche area on your site. I mean unique content and where
webmaster can't find these kinds of information and it will be
useful to reader in your niche area. Create an article section
in your own website, so definitely you will get requests from
other webmasters to link to your site.
4) Think out of the box to get links: - Send testimonials for
products and services which you have used and ask a link
pointing to your website. Conduct interviews with professionals
in your niche area.
5) Press release:- Submitting a press release related to new
services, features or products which you are launching will have
drastic effect to gain links and popularity to your website.
Submitting press release is fast catching up with webmasters.
There are many publishers and subscribers looking for latest
news and content. So by submitting a press release you gain a
wide publicity.
6) Submitting articles.- This is a form of viral marketing or
like a virus because you articles submitted to article banks and
ezine publishers will be picked by hungry webmaster and
publisher looking for free reprint content. Imagine this article
which i have written might be picked up in newsletters and
online publishers which in turn gain me a free inbound link.
So the bottom line is try to gain maximum inbound links from
authority sites and your niche related website. This will
definitely make your link building for the year 2006 a better
experience and see your website visibility and popularity gain
new heights.
About the author:
Thomson Chemmanoor is a staff writer for Article Networks and
also runs the following website. Small Business Web Design
Company and Pay per
click Campaign Management You have permission to publish
this article electronically or in print, free of charge, as long
as the bylines are included.
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