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How to Choose an Affiliate Network
You've built your website, and you're generating sales. You recognize that starting an affiliate program will bring in even more business, but you don't have the time or technical capability of setting up and maintaining an affiliate program by...
How To Manage Directory Submissions
'More than 80% of the traffic comes from the top ten search engines'.
You have probably read this statement many times and it's true at least for the majority of websites.
So how about web directories? Is submitting your site to them a waste of...
Online Shop Promotion Tips
Promote Your shop! Nobody will buy if they don't know it's
for sale.
The most popular question on our customer service line is "How
do I promote my shop?" It all depends on who you want to sell
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Starting Out In Affiliate Marketing
Affiliate programs are everywhere online. These days you can sell other people's stuff and keep anywhere from 5% to 75% of the price as your commission. However, just because everyone and their uncle has started an affiliate program doesn't mean...
The power of dogs
Well first of all I was always a cat owner, till my husband bought our first Chihuahua (Stitch) in 2002, Stitch was about 6 weeks old and was generally purchased for our children and it stud that was till he was about 5 months or so. Then I...
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My Vision of Multiple Streams of Income, Part 2
Copyright 2005 Peter Dobler
A while back I wrote a little article called “My Vision of Multiple Streams of Income”. After receiving several emails asking for a sequel and sharing more real life experience I decided to give an update on my journey with SFI and Stone Evans’ PIPS system.
As I mentioned in my last article I went off a good start with this system and I honestly can attest it really works. The only negative thing is, if you want to call it this way, that I put a lot of effort into this project. The system is designed to run on autopilot, that’s great. But until you’ve reached a certain level of visibility, you need run your promotions around the clock. I’m almost there.
As an example: I run several Google AdWords campaigns to promote my website and SFI. The reason for this is simple. This is a highly competitive market and achieving high rankings with the major search engines takes a long time and due to the rough competition you won’t be able to reach the top without a few backdoor tricks.
So I took the route of actually spending some advertising money and in return I have a wide spread exposure. Remember the baseball movie with Kevin Kostner “Field of Dreams” with the famous remark “If you build it they will come”? Unfortunately this is no longer true for the internet.
Back to the topic of controlling the advertising cost with Google AdWords. I closely track my expenses and I keep a lit on it if it gets too high.
The tricky part is to decide when it is too high. I don’t have an answer for this. For me it means whatever I’m comfortable with. Because you’re building residual income and you’re not aiming for a single sale. This is hard to gauge. Conversion rates are useless, although my conversion rate so far is over 20%. That is pretty good from what I read about this topic. What this number means in
subsequent income has to be determined.
I also tapped into the extensive library of SFI’s partner IAHBE. At first I just joined this organization because it guarantees my position in the SFI network. But after researching their services and utilizing their benefits like free mail leads, I have to say that this is a great institution. It’s worth every penny of your monthly fees.
Speaking about value-added services and benefits. The one thing I’m truly impressed with is the quality and consistency of the marketing material offered by SFI. The wealth of online and offline marketing material can be overwhelming, but if you use it appropriate it is a very effective tool. Of course SFI also offers quality products and services, which makes it easy to sell.
By using Stone Evans’ PIPS (Plugin Profit Site) system I could maximize these efforts. I’m selling all sorts of products and I already received several commission checks through my affiliate program with Clickbank. This is a huge affiliate provider for electronic books and software. My job is to attract customers to the products and then the manufacturer or author of the product does all the selling and credit card processing. As soon as the credit card is processed I receive a commission, which varies between products.
After about 3 months of running this business I would say that I’m still a little bit negative with my finances, but this is due to my extensive Google AdWords campaigns. By not counting this, I’m actually making some money. Nothing to brag about, but maybe in another 3 months my tune might change.
Please send me an email if you like to hear an update more often.
About the Author
Peter Dobler is a 20+ year veteran in the IT business. He is an active Real Estate Investor and a successful Internet business owner.
http://www.mypluginhomebiz.com
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