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An Online Business, Do I or Dont I?
Do I or Don't I? That is a question many of us ask when it
comes to starting up or joining an online business. Most of us
have heard of the vast amounts of money generated through the
Internet but how many of us personally know anyone who...
Break Out of Your Comfort Zone
Are you having a hard time breaking out of your comfort zone?
Everyone has a comfort zone- they are the routines in your life that you've become accustomed to. Routines and habits you are comfortable with and have a hard time changing.
--...
Having an Opt In List As an Affiliate Marketer Is Crucial
What is an Opt-in List and what is its significance in Affiliate Marketing? This may be the question playing in your mind, especially for Affiliate Marketing neophytes; and it is a question worth asking. Opt-in list building and lead capture is one...
Using Your Online Presence to Drive Offline Sales from Your Customer Base and Beyond, Part 2
Copyright 2005 Tom Swanson In the last article in this series, I talked about a few basic ways to drive in-store sales by using your online presence. In this, the last installment of the series on this topic, I’m going to cover some more...
Website Promotion - The stakes are rising – and so is the cost.
Over the past couple of months it has been quite noticeable that the amount of time and effort that is going into website promotion is rapidly rising and therefore so is the associated cost of keeping ahead of the competition. More and more...
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My Vision of Multiple Streams of Income, Part 2
Copyright 2005 Peter Dobler
A while back I wrote a little article called “My Vision of Multiple Streams of Income”. After receiving several emails asking for a sequel and sharing more real life experience I decided to give an update on my journey with SFI and Stone Evans’ PIPS system.
As I mentioned in my last article I went off a good start with this system and I honestly can attest it really works. The only negative thing is, if you want to call it this way, that I put a lot of effort into this project. The system is designed to run on autopilot, that’s great. But until you’ve reached a certain level of visibility, you need run your promotions around the clock. I’m almost there.
As an example: I run several Google AdWords campaigns to promote my website and SFI. The reason for this is simple. This is a highly competitive market and achieving high rankings with the major search engines takes a long time and due to the rough competition you won’t be able to reach the top without a few backdoor tricks.
So I took the route of actually spending some advertising money and in return I have a wide spread exposure. Remember the baseball movie with Kevin Kostner “Field of Dreams” with the famous remark “If you build it they will come”? Unfortunately this is no longer true for the internet.
Back to the topic of controlling the advertising cost with Google AdWords. I closely track my expenses and I keep a lit on it if it gets too high.
The tricky part is to decide when it is too high. I don’t have an answer for this. For me it means whatever I’m comfortable with. Because you’re building residual income and you’re not aiming for a single sale. This is hard to gauge. Conversion rates are useless, although my conversion rate so far is over 20%. That is pretty good from what I read about this topic. What this number means in
subsequent income has to be determined.
I also tapped into the extensive library of SFI’s partner IAHBE. At first I just joined this organization because it guarantees my position in the SFI network. But after researching their services and utilizing their benefits like free mail leads, I have to say that this is a great institution. It’s worth every penny of your monthly fees.
Speaking about value-added services and benefits. The one thing I’m truly impressed with is the quality and consistency of the marketing material offered by SFI. The wealth of online and offline marketing material can be overwhelming, but if you use it appropriate it is a very effective tool. Of course SFI also offers quality products and services, which makes it easy to sell.
By using Stone Evans’ PIPS (Plugin Profit Site) system I could maximize these efforts. I’m selling all sorts of products and I already received several commission checks through my affiliate program with Clickbank. This is a huge affiliate provider for electronic books and software. My job is to attract customers to the products and then the manufacturer or author of the product does all the selling and credit card processing. As soon as the credit card is processed I receive a commission, which varies between products.
After about 3 months of running this business I would say that I’m still a little bit negative with my finances, but this is due to my extensive Google AdWords campaigns. By not counting this, I’m actually making some money. Nothing to brag about, but maybe in another 3 months my tune might change.
Please send me an email if you like to hear an update more often.
About the Author
Peter Dobler is a 20+ year veteran in the IT business. He is an active Real Estate Investor and a successful Internet business owner.
http://www.mypluginhomebiz.com
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