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#1 best-selling Internet Marketing course online
This all-new version contains all the information that your customers need to start, run, and build a successful online business.
The unique step-by-step layout of the course contains in-depth information on:
-100s of hot-selling product...
Basic Steps to a Great Business Website
So much has been written on the topic of what makes a good business website, and I myself could go on and on about good content, meta tags & other search engine optimization, market strategies and so on.
But there are so many people out there...
How Are Affiliate Programs Organized
There are few variants how affiliate programs are organized:
I. Networks
Are more convenient way for businesses to start their affiliate programs. Merchants are listed in searchable database to be found by potential affiliates. This means...
How to Soar in Your Search Engine Marketing, in the Post Google Era Part 2.
'Are Google's Days in the Dominant Position in Search Technology Numbered?'
In an aggressive attempt to get SEO under control, perhaps for its new IPO, Google is evolving into a less relevant search engine losing market share to...
Some of the best ways to get visitors to your site
Before building a site there are many things that you need to take in mind. For example, how are you going to design your site, what is it going to cost you, how long will it take you to build, etc. All of these things mentioned a both are...
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Online Customer Service... Do it well or die.
Online Customer Service... Do it well or die.
There are some fundamentals in marketing anything, ONline or OFFline.
EXCELLENCE in customer service ranks very highly on this "must do" list... and digital marketers ignore this fundamental rule at their own their peril.
Why is it that some digital marketers think that the basic rules of marketing only apply to the OFFline world?
Excellence in customer service has ALWAYS been one of the tenets of a successful business. It has always made the difference between an average business and an extraordinary business.
For example, examine the success of a major, international hamburger chain. Do they sell the best hamburgers in the world?
No, they don't. However, one thing they've got completely right - and this company spends huge amounts of money training its staff to get it right - is customer service.
This company treats the customer service aspect of its business with the respect it deserves...and this is one of the primary reasons its become an international chain.
It has a Customer Service FORMULA.
So, how does this piece of information about an International Hamburger Restaurant chain relate to you and your web based business?
MULTIPLE effects X 10
Very simply it's this. Webmasters need to pay very careful attention to the elements that create business success in an offline world, and recognize that in the digital world the critical aspects of offline business success have just compounded the game tenfold.
So, is there a FORMULA for ONline Customer Service?
Well, yes there is... I've just made one up :-)
T.. R.. U.. T.. H
T=TRUTH creates trust. Tell the truth at ALL times. Unless you're an e-sociopath you'll forget your lies anyway. So, why bother?
R=RESPONSE, automatic. Always have an automatic - "Thank you for your query. We will respond
in person within 24-48 hours" - type message in place. This is VERY easy and inexpensive to set up.
The most sophisticated value-for-money auto response system on the planet can be found at: http://hyperTracker.com/go/WEBpro1/PAR/
U=UNDERSTAND that a query means an opportunity. The person emailing you has a problem.
If you treat this person well you have an opportunity to create a life-time customer who will actively promote you and your business.
This type of advertising cannot be bought. It's called Goodwill. Treat it like Gold, because it is.
T= TIMELINESS of a response from a Human Being. Whatever you've said you'll do in your automatic response, do it.
H= HELPFULNESS. If you have a web business, then you're in the HELPFULNESS business. It comes with the territory. .......................................................
REMEMBER THIS - Your sole purpose in business (ONline or OFFline) is to solve people’s problems, excellently.
Solve their problems well and you'll have a vibrant, lucrative business. This is called excellence in customer service.
Remember this - Your customers are only one click away from another web site, and its products.
Do ONline Customer Service well, or die.
Kenneth Doyle - e*Analyst http://www.feedyourhungrymind.com
___________________________________________________________
"If you haven't worked this out, you soon will. There's a lot of NONsense zapping around in cyber-space.
Find out what works, what doesn't... and what's worth your money." Subscribe to the e*Analyst ezine - mailto:editor@webpro.par32.com?subject=subscribe ___________________________________________________________
About the Author
Born with the promotional strategist's gene... followed by twenty successful years in Media, Marketing, PR and copywriting.
http://www.feedyourhungrymind.com
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