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9 Ways to Catapult Your Affiliate Marketing Career
Affiliate marketing involves the promotion of a website by a person known as the affiliate. He is the one who acts as the middleman between the merchant and the customer. The nature of an affiliate’s job is to advertise and promote a merchant’s...
Can You Really Have a Successful Internet Business
A lot of the information that you see floating around on the Internet right now is about how you cannot have a successful business on the Internet if you don't have an e-mail list. As a matter of fact, it has been said that 95% of all online...
Leverage Your Sales Through Affiliate Programs
Copyright 2005 Michael Tansey
What could be better than exceeding your personal sales goals
for a given month or year? How about doubling, tripling or even,
your sales goal for the month? This is exactly what having a
team of affiliates can...
The Basics of Asking for a Reciprocal Link
Asking another webmaster for a reciprocal link is standard practice on the Internet. Webmasters have been asking other webmasters for reciprocal links since the beginnings of the Internet. The very nature of the web is linking websites to one...
What's LinkShare, And Do I Need To Use It?
Online affiliate marketing is one of the most effective, cheapest and fastest ways to promote merchandise. With millions of people getting access to the Internet everyday, there’s a great chance for a merchant to introduce his products and services...
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Online Customer Service... Do it well or die.
Online Customer Service... Do it well or die.
There are some fundamentals in marketing anything,
ONline or OFFline.
EXCELLENCE in customer service ranks very highly on this
"must do" list... and digital marketers ignore this
fundamental rule at their own their peril.
Why is it that some digital marketers think that the
basic rules of marketing only apply to the OFFline world?
Excellence in customer service has ALWAYS been one of the
tenets of a successful business. It has always made the
difference between an average business and an extraordinary
business.
For example, examine the success of a major, international
hamburger chain. Do they sell the best hamburgers in the
world?
No, they don't. However, one thing they've got completely
right - and this company spends huge amounts of money
training its staff to get it right - is customer service.
This company treats the customer service aspect of its
business with the respect it deserves...and this is one of
the primary reasons its become an international chain.
It has a Customer Service FORMULA.
So, how does this piece of information about an
International Hamburger Restaurant chain relate
to you and your web based business?
MULTIPLE effects X 10
Very simply it's this. Webmasters need to pay very careful
attention to the elements that create business success
in an offline world, and recognize that in the digital
world the critical aspects of offline business success
have just compounded the game tenfold.
So, is there a FORMULA for ONline Customer Service?
Well, yes there is... I've just made one up :-)
T.. R.. U.. T.. H
T=TRUTH creates trust.
Tell the truth at ALL times. Unless you're an e-sociopath
you'll forget your lies anyway. So, why bother?
R=RESPONSE, automatic.
Always have an automatic - "Thank you for your query. We
will respond
in person within 24-48 hours" - type message in
place. This is VERY easy and inexpensive to set up.
The most sophisticated value-for-money auto response system
on the planet can be found at:
http://hyperTracker.com/go/WEBpro1/PAR/
U=UNDERSTAND that a query means an opportunity.
The person emailing you has a problem.
If you treat this person well you have an opportunity to
create a life-time customer who will actively promote you
and your business.
This type of advertising cannot be bought. It's called
Goodwill. Treat it like Gold, because it is.
T= TIMELINESS of a response from a Human Being.
Whatever you've said you'll do in your automatic response,
do it.
H= HELPFULNESS. If you have a web business, then you're in
the HELPFULNESS business. It comes with the territory.
.......................................................
REMEMBER THIS - Your sole purpose in business (ONline or
OFFline) is to solve people’s problems, excellently.
Solve their problems well and you'll have a vibrant,
lucrative business. This is called excellence in customer
service.
Remember this - Your customers are only one click away from
another web site, and its products.
Do ONline Customer Service well, or die.
Kenneth Doyle - e*Analyst
http://www.feedyourhungrymind.com
___________________________________________________________
"If you haven't worked this out, you soon will.
There's a lot of NONsense zapping around in cyber-space.
Find out what works, what doesn't... and what's worth your
money." Subscribe to the e*Analyst ezine -
mailto:editor@webpro.par32.com?subject=subscribe
___________________________________________________________
About the Author
Born with the promotional strategist's gene... followed by
twenty successful years in Media, Marketing, PR and
copywriting.
http://www.feedyourhungrymind.com
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