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Informative Articles

ClickBank Link Theft: Is It Really That Bad?
If you have visited any of the affiliate-related websites or read any of the various ebooks about affiliate marketing, you’ve almost certainly seen references to the thorny subject of link theft. Indeed, so contentious is this issue ...

How to Make Money Online with Affiliate Programs!
While there are many different paths you can take to making money with Affiliate Programs online, it is not as easy as the so-called professionals say it is, but it can be done. Infact, many people are doing it and making a large impact on...

The Great Ink Cartridge Conspiracy!
The Great Ink Cartridge Conspiracy! Buying an inkjet printer these days is no big deal. A reliable printer can be acquired very easily through a store or online for as little as $50. Some suppliers are even giving away inkjet printers on promotions...

Utilizing Award Sites
Why Award Sites? Award sites are, in essence, directories that hand review sites, placing the ones with the most or best content and services at the top of the list. These sites are an excellent source of high quality, targeted traffic, and should...

Why You Need More Than One Affiliate Program
There are many reasons why not to have just one affiliate program. Primarily, what happens when the one company that you are affiliated with changes hands, policies, or just plain falls apart. The downline that you worked so hard to build, and to...

 
Web Site Strategies that Work!!

How effective are your current strategies and content?

* Are there clear and measureable business goals and outcomes behind your Web site, and for each major page or section? How will you evaluate your success?

* Have you defined all the target audiences for the site, and the "languages" they speak? Do you have compelling benefit statements, testimonials, case studies?

* Does your home page appeal to each of your target markets and audiences? Does it effectively direct them to appropriate areas of your site?

* How compelling are the "calls to action" on each page? Is it easy to interact with you?

How can you take your online business to the next level?

* Is your site making the best use of available technologies? How will you stay on top of online developments in your field? Are all appropriate staff involved?

* Does your content effectively position the expertise of your business? Are there media or public relations outlets that you could tap for


wider promotion?

* Are you taking full advantage of "real-world" opportunities to promote your site?

* Does your business offer other services or customer support functions that you could provide online? Are there further efficiencies that you could achieve?

* Review your contact databases and your use of e-mail to support your marketing. Do you have clear opt-in and privacy policies?

Do you regularly review your Web traffic reports?

* Are there any obvious patterns in your traffic, or the paths your visitors follow that you could capitalize on, or need to change?

* What are the top exit points from your site? Where are you losing conversions?

* Which external sites link to you? Are these appropriate? Are you generating sufficient return on investment for paid online advertising?

* Do the search phrases for your site suggest ideas for new areas of business development?

About the Author

The author is a HR consultant working in SE asia.