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Advanced Uses for Google's Algorithm
Previously... In our article on Understanding Google's Algorithm , a brief explanation was given on what the Google algorithm is and a few general tips were given to help the beginner to optimize their website for it. This article will go into...
Affiliate Programs - Crunching The Numbers & Conversion Myths
All too often, many affiliate marketers discover that an
affiliate program's promises of high converting sales simply
never materializes. They followed all the instructions, used all
the affiliate marketing tools & tips offered by the program,...
How to Build an Asset Out of Giving Stuff Away for Free
We all do it I guess: give something away for free to stimulate interest in our online promotions, an e-book here; a report there, whatever elsewhere. But can you really build an asset out of giving stuff away? I believe you can and I’ll tell you...
REVEALED! The Secret FUEL That POWERS The Net and Why It Should Be Part Of Your Marketing Strategy.
What I'm about to reveal to you in this article will literally change the Way you do your online marketing for years to come and will add many Benefits to You and your online promotions 'Effortlessly'.
This secret(A.K.A. -- Secret...
RP Promotion Strategy
You must be asking what does RP mean? I won't tear your curiosity apart until the end of the publication as hypnotic marketing teaches. It is Recurring Passive promotion and let me ask you, do you want to get outstanding promotion ...
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Web Site Strategies that Work!!
How effective are your current strategies and content?
* Are there clear and measureable business goals and outcomes behind your Web site, and for each major page or section? How will you evaluate your success?
* Have you defined all the target audiences for the site, and the "languages" they speak? Do you have compelling benefit statements, testimonials, case studies?
* Does your home page appeal to each of your target markets and audiences? Does it effectively direct them to appropriate areas of your site?
* How compelling are the "calls to action" on each page? Is it easy to interact with you?
How can you take your online business to the next level?
* Is your site making the best use of available technologies? How will you stay on top of online developments in your field? Are all appropriate staff involved?
* Does your content effectively position the expertise of your business? Are there media or public relations outlets that you could tap for
wider promotion?
* Are you taking full advantage of "real-world" opportunities to promote your site?
* Does your business offer other services or customer support functions that you could provide online? Are there further efficiencies that you could achieve?
* Review your contact databases and your use of e-mail to support your marketing. Do you have clear opt-in and privacy policies?
Do you regularly review your Web traffic reports?
* Are there any obvious patterns in your traffic, or the paths your visitors follow that you could capitalize on, or need to change?
* What are the top exit points from your site? Where are you losing conversions?
* Which external sites link to you? Are these appropriate? Are you generating sufficient return on investment for paid online advertising?
* Do the search phrases for your site suggest ideas for new areas of business development?
About the Author
The author is a HR consultant working in SE asia.
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