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Aspiring Webmasters Want To Know, "What Makes A Website Grow?"
It appears that most webmasters have come from the world of advertising. Their website content emphasizes "marketing and promotion". Just to prove my point, do a Google search on "marketing promotion". As I write, Google comes up with...
Drop Ship Your Way to eBay Profits
One of the most difficult things to do when looking to start an online business is to find that elusive supplier that will supply you, put simply you need a source of real products to sell. Drop shipping is a perfect way to achieve this and lets you...
The Basics of Asking for a Reciprocal Link
Asking another webmaster for a reciprocal link is standard practice on the Internet. Webmasters have been asking other webmasters for reciprocal links since the beginnings of the Internet. The very nature of the web is linking websites to one...
Top 10 Ways To Irritate Your Visitors
Let's face it. It is really hard to come up with new ways to fully irritate visitors to your site. I thought I would share some ways that I have found to irritate visitors and drive them away, thereby saving you money on your hosting bills. These...
WHY YOU CAN NOT AFFORD TO BE "SHY" ON THE INTERNET
Have you ever sat down and thought of the differences between business on the Internet and business offline? Obviously the differences are many. There is one BIG difference, however, that many small business people overlook. That difference is...
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Why Every Freelancer Needs a Weblog
If you are looking for the best way to deliver a strong sales message to a particular group of companies, blogging should not be your first choice. For something like that, use the phone or a direct mail piece.
However, blogging does offer its own, unique set of strengths.
Here are just a few good reasons why every freelancer should have his or her own weblog....
>> 1. A blog is a great place to showcase your area of expertise.
If your freelance niche is the writing of white papers for big companies, for instance, us your blog to show that you are an opinion leader. Use each blog entry to show that people come to YOU for opinions on this subject.
When a potential customer finds your blog, they won't find a strong sales message, but they will find a good reason to visit your main sales site and consider you for their next project.
>> 2. A good blog generates incredible word-of-mouth.
It's the nature of the medium. If you send out a promotional postcard, one person sees it and then it hits the trash can.
When you build a reputation for being a leader in your area with your blog entries, then hundreds or even thousands of people will link to your blog, refer to it in their own communications and talk about it with their friends and colleagues.
>> 3. Blogging brings you to the attention of the major search engines.
It is said that Google and the other major search engines love weblogs. That's almost true. What they love are sites that are frequently added to and updated. And that's why they love blogs, because they are being
added to weekly or even daily.
>> 4. Blogs drive traffic to your sales site.
If you have a web site that promotes your services, then you'll want to have prospective customers hear about the site, visit it and then contact you.
Blogs are a great way to get more traffic to your site.
This happens in two ways.
First, if your site is rich in articles and other useful resources, you can link to these pages from your blog, as and when relevant. People who respect you because of your blog will then click through to your site and read the articles.
Second, Google and other search engines will find the links in your blog quite quickly and then they will follow the link to your sales site. Google likes quality, relevant links and will reward your site with higher listings for certain pages.
>> Concluding thought...Blogs are not a quick fix.
As I mentioned before, if you need a quick, targeted promotional hit, choose another medium.
But if you want a presence online where you can showcase your expertise, build a reputation, reach thousands of potential customers, build traffic to your sales site and improve your search engine listings, weblogs are a wonderful tool.
About the Author
Nick Usborne is a copywriter, author and speaker. You can access all his newsletter articles on writing for the web at his www.ExcessVoice.com site. You'll find more articles and resources on how to make money as a freelance writer at www.FreelanceWritingSuccess.com
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