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A Beginner's Checklist to Promoting an Online Business (Part 2)
This week we continue with Part 2 of our 3-part series on how to market your online business. Part 1 is available at http://onlinebusinessbasics.com/articles/checklist1.html . As much as we all love free stuff, an Internet business is still a...
Keyword Advice - on keyword research and identification, keyword placement, keyword density and keyword marketing:-
Keyword Identification is one of the most important part in a
SEO process. Keywords are the doors and windows for search
engine traffic. Surfers and information seekers through out the
world use internet via keyword to find information on...
Monetize Your Web Site with Google AdSense
Why would you want to earn a few cents or dollars per click from displaying Google AdSense ads on your web site? Can you really make good money from this source of revenue? Well, multiply those clicks for every page on your web site and you will...
Profit from Your Idea
Idea planning to come up with a moneymaking concept is much like creating a painting or writing a book. It starts with a blank canvas and visualization. Brick by Brick Write down the seed of your idea in one sentence. Describe three ways in...
Using Forums to Promote Your Business
When is work not really work? When it's fun! Using online forums, also called message boards, can be a fun way to promote your business in a low key way. Benefits: You cultivate relationships with others You learn about all kinds of topics Your...
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EXIT Marketing Strategies... "keep selling after they've left."
EXIT Marketing Strategies... "keep selling after they've left."
Marketing ONline or OFFline is about your MIX.
MIX means the variety of strategies you use to promote
yourself/ your site/ your wares.
The purpose of a Marketing MIX is to attract visitors using
different forms of promotion. This MIX tactic has been used
successfully by OFFline Marketers for the last 50 years.
ONline marketing mix strategies may include...
* Ezine Ads
* Ezines
* Articles
* Sig files
* Banners
* Promotional deals
* Autoresponder message sets
* eReports
* eBooks
* Stickiness systems
* FREE something
* POPups
POPups! Aargh. I hear you say.
Not so... POPups done elegantly and POLITELY actually add
value to your site, and they'll promote you long after the
visitor has left.
Think of it this way.
Remember the last time you were in the Mall and someone was
promoting something. You were interested, so you went over
and asked some questions, but you didn't buy.
Now, a savvy OFFline marketer would have given you something
to take away... a flyer, a brochure... something.
The reason? Well, it's a memory jog, and you never know
where that promotional item ends up. Yes, a high percentage
end up in the rubbish bin... but a small percentage do not.
AND... all this has cost you is a small action.
Now think of your site. Someone has come to it looking for
something. They didn't buy anything, and they may never
return.
What MEMORY JOG can you give them?
............................................................
Enter EXIT Marketing POPups
* Use them ELEGANTLY. This means that what you offer in
your Popup must be in context with what you've got on your
site.
Offer an in-context FREE eReport, FREE ebook, or a request
to subscribe to your ezine in exchange for one of these
things. Your goal is to get an email address.
* Use them POLITELY. On EXIT only, and in one place. The
reason? Well, how responsive
are you when someone is
continually in your face trying to sell you something?
The use of multiple Popups translates into "I'm desperate."
This is not the best message if you're serious about doing
business online, long term. Also, set the Popup for first
visit only.
* Use them POLITELY for additional traffic generation. EXIT
only.
There are many creation-of-POPup options. One of my
favorites can be found at CodeLifter, which has all the
bells and whistles you'll ever need...
CodeLifter:
http://hyperTracker.com/go/WEBpro1/CodeLifter/popuparticle/
CodeLifter offers a free demo. Purchase price, a mere
$20.00.
There are plenty of free online pop up generators that'll
design pop ups to any size and specification.
Here are a few:
http://builder.cnet.com/webbuilding/0-7701-8-4561792-1.html
Scroll down to the link that says "Tip - Window Maker"
This Popup activates when someone hovers their mouse over a
link on a page.
http://hyperTracker.com/go/WEBpro1/CGIscripts/popuparticle/
Pop Up Making Wizard
AND... if you're looking for an easy script you can just cut
and paste take a look at
http://wsabstract.com/script/cut65.shtml
Kenneth Doyle - e*Analyst
http://www.feedyourhungrymind.com
PS. Permission is granted to reprint this article.
Please include all links and attributions please.)
Get your copy at:
mailto:exitmarket@webpro.par32.com?subject=subscribe
___________________________________________________________
"If you haven't worked this out, you soon will.
There's a lot of NONsense zapping around in cyber-space.
Find out what works, what doesn't... and what's worth your
money." Subscribe to the e*Analyst ezine -
mailto:editor@webpro.par32.com?subject=subscribe
___________________________________________________________
About the Author
Born with the promotional strategist's gene... followed by twenty successful years in Media, Marketing, PR and
copywriting.
http://www.feedyourhungrymind.com
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