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#1 best-selling Internet Marketing course online
This all-new version contains all the information that your customers need to start, run, and build a successful online business.
The unique step-by-step layout of the course contains in-depth information on:
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5 Tips & Tricks for Effective Online Shopping
5 Tips & Tricks for Effective Online Shopping By Pradeep
Aggarwal
At the dawn of the new millennium, E-Commerce or Online shopping
has gained momentum in America and elsewhere with more and more
people buying and selling online. According...
Anchor Text Optimization
"Anchor text can significantly improve your page relevance. Optimized Anchor text can boost your site ranking and targeted search engine traffic."
If you have done some serious reading about your website's optimization, you probably would...
Creating Your 24/7 Online Selling System - The Basics
Becoming successful in the online world is no different than becoming successful offline. It requires vision, determination, and hard work.
The online world offers many exciting opportunities due to its new, fresh, and exciting field. And...
How Relevant are Banner Ads in Brand Building?
Though a banner space is small it serves multiple purposes for an advertiser — It is the ad message of the company/website, — Allows visual display of the company name, logo and the product — It is the click-through device — it is a concise...
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EXIT Marketing Strategies... "keep selling after they've left."
EXIT Marketing Strategies... "keep selling after they've left."
Marketing ONline or OFFline is about your MIX.
MIX means the variety of strategies you use to promote yourself/ your site/ your wares.
The purpose of a Marketing MIX is to attract visitors using different forms of promotion. This MIX tactic has been used successfully by OFFline Marketers for the last 50 years.
ONline marketing mix strategies may include...
* Ezine Ads * Ezines * Articles * Sig files * Banners * Promotional deals * Autoresponder message sets * eReports * eBooks * Stickiness systems * FREE something
* POPups
POPups! Aargh. I hear you say.
Not so... POPups done elegantly and POLITELY actually add value to your site, and they'll promote you long after the visitor has left.
Think of it this way.
Remember the last time you were in the Mall and someone was promoting something. You were interested, so you went over and asked some questions, but you didn't buy.
Now, a savvy OFFline marketer would have given you something to take away... a flyer, a brochure... something.
The reason? Well, it's a memory jog, and you never know where that promotional item ends up. Yes, a high percentage end up in the rubbish bin... but a small percentage do not.
AND... all this has cost you is a small action.
Now think of your site. Someone has come to it looking for something. They didn't buy anything, and they may never return.
What MEMORY JOG can you give them?
............................................................
Enter EXIT Marketing POPups
* Use them ELEGANTLY. This means that what you offer in your Popup must be in context with what you've got on your site.
Offer an in-context FREE eReport, FREE ebook, or a request to subscribe to your ezine in exchange for one of these things. Your goal is to get an email address.
* Use them POLITELY. On EXIT only, and in one place. The reason? Well, how responsive
are you when someone is continually in your face trying to sell you something?
The use of multiple Popups translates into "I'm desperate." This is not the best message if you're serious about doing business online, long term. Also, set the Popup for first visit only.
* Use them POLITELY for additional traffic generation. EXIT only.
There are many creation-of-POPup options. One of my favorites can be found at CodeLifter, which has all the bells and whistles you'll ever need...
CodeLifter: http://hyperTracker.com/go/WEBpro1/CodeLifter/popuparticle/
CodeLifter offers a free demo. Purchase price, a mere $20.00.
There are plenty of free online pop up generators that'll design pop ups to any size and specification.
Here are a few:
http://builder.cnet.com/webbuilding/0-7701-8-4561792-1.html Scroll down to the link that says "Tip - Window Maker" This Popup activates when someone hovers their mouse over a link on a page.
http://hyperTracker.com/go/WEBpro1/CGIscripts/popuparticle/ Pop Up Making Wizard
AND... if you're looking for an easy script you can just cut and paste take a look at http://wsabstract.com/script/cut65.shtml
Kenneth Doyle - e*Analyst http://www.feedyourhungrymind.com
PS. Permission is granted to reprint this article. Please include all links and attributions please.)
Get your copy at: mailto:exitmarket@webpro.par32.com?subject=subscribe ___________________________________________________________
"If you haven't worked this out, you soon will. There's a lot of NONsense zapping around in cyber-space.
Find out what works, what doesn't... and what's worth your money." Subscribe to the e*Analyst ezine - mailto:editor@webpro.par32.com?subject=subscribe ___________________________________________________________
About the Author
Born with the promotional strategist's gene... followed by twenty successful years in Media, Marketing, PR and copywriting.
http://www.feedyourhungrymind.com
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