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An Action Plan For Marketing Your Web Site (Part 2)
ADD YOUR URL TO YOUR MARKETING MATERIALS A couple of months ago, I met with a client who launched their Web site in 1999. They were discouraged because their site was generating poor traffic. When I asked them if they had added their URL to their...
ClickBank Link Theft: Is It Really That Bad?
If you have visited any of the affiliate-related websites or read any of the various ebooks about affiliate marketing, you’ve almost certainly seen references to the thorny subject of link theft. Indeed, so contentious is this issue ...
How I Write Articles For Profit
Copyright © 2005 Steve Shaw Most Internet marketers worth their salt know how effective articles can be to generate promotion for their web sites. The major problem for many is simply writing the article. This article shows you the exact steps I...
Kick-Off Your Traffic Virus!
Have you noticed lately how savvy webmasters are using simple, content-rich articles to pull-in more targeted *traffic* to their Web Site audience without spending a dime on promotion or advertising? It's a fact: content is KING on the Internet....
Where Do YOU find Your Contacts?
This is a question I have been asked over and over again. It`s quite simple to answer, too. I chat! That is basically all I do in my pursuit for getting contacts. I find people via chats, be it chat downloads, yahoo, get paid chats, msn...
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EXIT Marketing Strategies... "keep selling after they've left."
EXIT Marketing Strategies... "keep selling after they've left."
Marketing ONline or OFFline is about your MIX.
MIX means the variety of strategies you use to promote
yourself/ your site/ your wares.
The purpose of a Marketing MIX is to attract visitors using
different forms of promotion. This MIX tactic has been used
successfully by OFFline Marketers for the last 50 years.
ONline marketing mix strategies may include...
* Ezine Ads
* Ezines
* Articles
* Sig files
* Banners
* Promotional deals
* Autoresponder message sets
* eReports
* eBooks
* Stickiness systems
* FREE something
* POPups
POPups! Aargh. I hear you say.
Not so... POPups done elegantly and POLITELY actually add
value to your site, and they'll promote you long after the
visitor has left.
Think of it this way.
Remember the last time you were in the Mall and someone was
promoting something. You were interested, so you went over
and asked some questions, but you didn't buy.
Now, a savvy OFFline marketer would have given you something
to take away... a flyer, a brochure... something.
The reason? Well, it's a memory jog, and you never know
where that promotional item ends up. Yes, a high percentage
end up in the rubbish bin... but a small percentage do not.
AND... all this has cost you is a small action.
Now think of your site. Someone has come to it looking for
something. They didn't buy anything, and they may never
return.
What MEMORY JOG can you give them?
............................................................
Enter EXIT Marketing POPups
* Use them ELEGANTLY. This means that what you offer in
your Popup must be in context with what you've got on your
site.
Offer an in-context FREE eReport, FREE ebook, or a request
to subscribe to your ezine in exchange for one of these
things. Your goal is to get an email address.
* Use them POLITELY. On EXIT only, and in one place. The
reason? Well, how responsive
are you when someone is
continually in your face trying to sell you something?
The use of multiple Popups translates into "I'm desperate."
This is not the best message if you're serious about doing
business online, long term. Also, set the Popup for first
visit only.
* Use them POLITELY for additional traffic generation. EXIT
only.
There are many creation-of-POPup options. One of my
favorites can be found at CodeLifter, which has all the
bells and whistles you'll ever need...
CodeLifter:
http://hyperTracker.com/go/WEBpro1/CodeLifter/popuparticle/
CodeLifter offers a free demo. Purchase price, a mere
$20.00.
There are plenty of free online pop up generators that'll
design pop ups to any size and specification.
Here are a few:
http://builder.cnet.com/webbuilding/0-7701-8-4561792-1.html
Scroll down to the link that says "Tip - Window Maker"
This Popup activates when someone hovers their mouse over a
link on a page.
http://hyperTracker.com/go/WEBpro1/CGIscripts/popuparticle/
Pop Up Making Wizard
AND... if you're looking for an easy script you can just cut
and paste take a look at
http://wsabstract.com/script/cut65.shtml
Kenneth Doyle - e*Analyst
http://www.feedyourhungrymind.com
PS. Permission is granted to reprint this article.
Please include all links and attributions please.)
Get your copy at:
mailto:exitmarket@webpro.par32.com?subject=subscribe
___________________________________________________________
"If you haven't worked this out, you soon will.
There's a lot of NONsense zapping around in cyber-space.
Find out what works, what doesn't... and what's worth your
money." Subscribe to the e*Analyst ezine -
mailto:editor@webpro.par32.com?subject=subscribe
___________________________________________________________
About the Author
Born with the promotional strategist's gene... followed by twenty successful years in Media, Marketing, PR and
copywriting.
http://www.feedyourhungrymind.com
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