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Aspiring Webmasters Want To Know, "What Makes A Website Grow?"
It appears that most webmasters have come from the world of advertising. Their website content emphasizes "marketing and promotion". Just to prove my point, do a Google search on "marketing promotion". As I write, Google comes up with...
Click Your Way to Sales: 4 Steps to Maximize Your Traffic Exchange Program
Many webmasters use a common service, called free traffic exchange programs, to increase hits to their sites. Also known as start page exchanges, these websites promise free traffic to you, in exchange for your visiting other...
Free Website Promotion Guide - Website Promotion Mistakes
When webmasters have created their final master piece, their next step is to promote, promote and promote. This is a vital step in survival of your website and will increase your sales and visitors. Many webmasters, especially beginners, gets so...
How To Setup A 24/7 Money-Sucker in Just 117 Minutes
Publish This Article For Profit - http://mafoor.com/ezine/publishers.htm This article describes an 'unexplored' way of developing 'new' high-quality info-products in no time by using, recycling and mixing 'expired' reseller rights products and...
Search Engine Visibility - The Mantra of Corporate Profitability by Arun Tibrewal (www.arun.info)
The corporate fundamentals are par excellence! The product is unsurpassable and the website is a web designer’s dream in creativity and design – but there is a vacuum – of potential online customers! – The website lacks the basic ingredient of...
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EXIT Marketing Strategies... "keep selling after they've left."
EXIT Marketing Strategies... "keep selling after they've left."
Marketing ONline or OFFline is about your MIX.
MIX means the variety of strategies you use to promote
yourself/ your site/ your wares.
The purpose of a Marketing MIX is to attract visitors using
different forms of promotion. This MIX tactic has been used
successfully by OFFline Marketers for the last 50 years.
ONline marketing mix strategies may include...
* Ezine Ads
* Ezines
* Articles
* Sig files
* Banners
* Promotional deals
* Autoresponder message sets
* eReports
* eBooks
* Stickiness systems
* FREE something
* POPups
POPups! Aargh. I hear you say.
Not so... POPups done elegantly and POLITELY actually add
value to your site, and they'll promote you long after the
visitor has left.
Think of it this way.
Remember the last time you were in the Mall and someone was
promoting something. You were interested, so you went over
and asked some questions, but you didn't buy.
Now, a savvy OFFline marketer would have given you something
to take away... a flyer, a brochure... something.
The reason? Well, it's a memory jog, and you never know
where that promotional item ends up. Yes, a high percentage
end up in the rubbish bin... but a small percentage do not.
AND... all this has cost you is a small action.
Now think of your site. Someone has come to it looking for
something. They didn't buy anything, and they may never
return.
What MEMORY JOG can you give them?
............................................................
Enter EXIT Marketing POPups
* Use them ELEGANTLY. This means that what you offer in
your Popup must be in context with what you've got on your
site.
Offer an in-context FREE eReport, FREE ebook, or a request
to subscribe to your ezine in exchange for one of these
things. Your goal is to get an email address.
* Use them POLITELY. On EXIT only, and in one place. The
reason? Well, how responsive
are you when someone is
continually in your face trying to sell you something?
The use of multiple Popups translates into "I'm desperate."
This is not the best message if you're serious about doing
business online, long term. Also, set the Popup for first
visit only.
* Use them POLITELY for additional traffic generation. EXIT
only.
There are many creation-of-POPup options. One of my
favorites can be found at CodeLifter, which has all the
bells and whistles you'll ever need...
CodeLifter:
http://hyperTracker.com/go/WEBpro1/CodeLifter/popuparticle/
CodeLifter offers a free demo. Purchase price, a mere
$20.00.
There are plenty of free online pop up generators that'll
design pop ups to any size and specification.
Here are a few:
http://builder.cnet.com/webbuilding/0-7701-8-4561792-1.html
Scroll down to the link that says "Tip - Window Maker"
This Popup activates when someone hovers their mouse over a
link on a page.
http://hyperTracker.com/go/WEBpro1/CGIscripts/popuparticle/
Pop Up Making Wizard
AND... if you're looking for an easy script you can just cut
and paste take a look at
http://wsabstract.com/script/cut65.shtml
Kenneth Doyle - e*Analyst
http://www.feedyourhungrymind.com
PS. Permission is granted to reprint this article.
Please include all links and attributions please.)
Get your copy at:
mailto:exitmarket@webpro.par32.com?subject=subscribe
___________________________________________________________
"If you haven't worked this out, you soon will.
There's a lot of NONsense zapping around in cyber-space.
Find out what works, what doesn't... and what's worth your
money." Subscribe to the e*Analyst ezine -
mailto:editor@webpro.par32.com?subject=subscribe
___________________________________________________________
About the Author
Born with the promotional strategist's gene... followed by twenty successful years in Media, Marketing, PR and
copywriting.
http://www.feedyourhungrymind.com
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