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WHY YOU CAN NOT AFFORD TO BE "SHY" ON THE INTERNET
Have you ever sat down and thought of the differences
between business on the Internet and business offline?
Obviously the differences are many. There is one BIG
difference, however, that many small business people
overlook. That difference is PROMOTION. I'm not talking
about marketing a product, your web site will do that.
I'm talking about promoting YOU and YOUR site.
Why are we in business? The answer for most is pretty easy,
to make money. Here's the dilemma; we were not TAUGHT by our
parents or in school to promote ourselves. It wasn't polite.
Here's some good news. The term SELF PROMOTER is not a
dirty phrase! In fact, it is REQUIRED if you want to succeed
on the Internet. I'm not talking about becoming the obnoxious
person who everyone avoids at the dinner party because he's
trying to pawn off his last time share unit. I'm talking
about doing business like a business, not like a hobby.
WE HAVE NOT BEEN TAUGHT HOW. This is one reason we don't
know how to do it and do it well. Until a few years ago many
people thought that their path was going to be in a job with
a company in the offline world. You remember a JOB don't you?
Well, part of the job included getting business cards and
benefiting from all the advertising and NAME RECOGNITION
that the company had developed. Now we end up on the Net
and guess what; WE'RE ON OUR OWN and unprepared.
We must build our own name recognition.
What is YOUR
promotion goal on the Internet? If you can't
answer that question because you don't have a promotion goal
then, please, sit down today and set one. One of the best
promotion goals you can have is to BRAND yourself.
Branding occurs when YOU become the first thought that pops
into the mind of your prospect or customer when they think of
your product or service. The next time you make a photocopy
or drink a soda, stop for a minute and listen to yourself.
You'll know what I mean.
We face HUGE COMPETITION on the Net. Do you think they are
not going to promote themselves? Do you think they are going
to be the shy type? Or that they won't go out and get the
help they need? Don't bet the ranch on it.
There are many ways to successfully promote yourself and your
website on the Internet. Many people use the ready, fire, AIM!
method. That's the last thing to do. To properly promote
yourself on the Net you will need a plan, you will need to
know what tools are available and you may need some help.
If you really do set your plan, do your homework and get
the help you need to consistently promote yourself on the
Net, the rewards will astound you.
About the Author
Michael Dacanay is dedicated to helping you carve
out YOUR place on the Net. He can offer you PRACTICAL
help and is happy to show you how at his info-packed site
Visit him today at http://Go.to/$eriousHitsNOW to learn
what you need to know about EFFECTIVE online promotion.
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